It wont be. It will be a national bulletin mainly focused on Victorian and South Australian stories.
I believe the Melbourne Bulletin also broadcasts into Tasmania and NT.
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Iāve been able to include yesterdayās Adelaide afternoon ratings numbers in todayās news article including broadcast times.
| Program | Total |
|---|---|
| THE CHASE AUSTRALIA-5:30PM | 88,000 |
| THE CHASE AUSTRALIA-5PM | 54,000 |
| SEVEN NEWS AT 4.30 | 43,000 |
| SEVEN NEWS AT 4 | 32,000 |
| NINEāS AFTERNOON NEWS - 5PM | 40,000 |
| HOT SEAT -4:30PM | 30,000 |
| HOT SEAT -4PM | 26,000 |
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So indirectly Nine News is beating Seven but timeslot wise Seven is the winner?
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Looking at the numbers, you can start to see what Seven are thinking with this change in Adelaide. They have the 4-5pm news timeslot all to themselves and are easily ahead of Nineās offering of Hot Seat. Even if there is a little blowback from viewers, the impact on the numbers is probably going to be fairly minimal at least in Adelaide. So, in a sense, itās all Nineās fault for moving their afternoon news to 5pm.
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A local bulletin at 11:30 rather than 4pm would be better use I think. Spreads the local content out.
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Think thatās a common line every time Seven fails or does something 
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I guess the only excuse they have on the Melbourne side is that theyāve already butchered up the 4pm bulletin (and 6pm bulletin) that they are now really at a point where they canāt do anything. Would require mass funding and better management to really get back on track in Melbourne and heck, even nationally now, looking at the state of things!
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Very brave, or incredibly stupid, of Seven to pipe Melbourneās afternoon news into Adelaide considering the amount of ill will directed towards virus plagued Victoria and its scandal ridden Premier following Chairman Danās comments regarding S.A. last week. The Adelaide Advertiser and Adelaide radio stations have been having a field day with the backlash against Victoria following the offensive āwhy would you want to go there?ā comment. Nine could get a bump in ratings as a result of this if they decide to capitalise on the ill feeling by heavily promoting the fact their Adelaide 5pm news is ālive and localā and Sevenās 4pm news is from those S.A. haters in Melbourne.
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Wow. This is extreme.
Apart from the opinion piece on Victoria (NSW still has a much higher infection rate) you do raise good points
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Monday will be very interesting if the bulletin out of melbourvw:
- drops Melbourne from VO, opening titles and backdrop
- becomes just ā7 Newsā or ā7 News @ 4ā with no city reference
- puts a generic city backdrop up, or the blue globe used for national
- content is skewed more to Melbourne
- content is skewed as a pan regional SA/VIC bulletin
- content is skewed national and each MEL and ADL will breakaway for local inserts
Either way this is a disappointing development and I hope not a trend. Canāt see how this will save so much money. If all 5 locals went away at 4, I get it. But 1 of 5 going away, when the staff crew and conte t was already there at 4 - canāt see it making a dent at the $100m they need to cut
Maybe it will be an experiment to see if Adelaide and Melbourne ratings drop. And if they donāt, all 5 locals at 4 will be cut
Also, with the phrase Chairman Dan; what civil liberties have you lost? What makes him a āchairmanā?
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I probably wouldnāt have used some of the same words as NewsWeary, but I think he makes a pretty good point about the potential for there to be outrage from Adelaide/SA viewers whoāll soon see a largely Melbourne-centric (not to mention delayed by 30 minutes) 4pm bulletin on their screens.
Had it been the Sydney & Melbourne editions merged (which TBH, Iām actually surprised Seven didnāt do first), weād never hear the end of viewer complaints from down South about how they have to watch a Sydney-centric 4pm bulletin.
I kind of agree. This would all up be around $400k saved on overheads I guess. I still think this will be temporary until the advertising $$$ pick up. Maybe 6 months.
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I still think the distinguishing thing about Adelaide is that there is no competition with Nine local news at 5pm.
Interested to see if Nine responds and moves their local news back to 4pm.
always has and theyāve never tried to hide it being the Melbourne bulletin.
Seven donāt own those stations though.
Iām not in Victoria but Iāve probably been listening to Neil Mitchell a little too much and have seen Andrews referred to as āChairman Danā even in Sydney media. He does seem a little more power hungry, less accessible and less accountable than any of the other Premiers even if others have also gone against National Cabinetās road map to easing lockdown restrictions before the latest outbreak of cases.
The post wasnāt intended to be a political comment, but rather a snide jab at the rivalry between the states that seems to have developed during this crisis.
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The issue with those sort of reporters are, unless thereās some quirky thing to do, they sit around the office with no story. You canāt send them to a murder or a car crash or a political story if you need it done properly. And in this climate, having somebody so niche is just hardly worth it. Canāt see any other channels lining up for that kind of thing.
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I know Seven has live crossed to the Tasmanian reporters for significant stories in the national news or Sunrise, but for typical news days do they include one or two Tasmanian local stories in the Melbourne afternoon bulletin?
Yes, Seven donāt own Tasmania but it seems like an interesting opportunity given Adelaide and Melbourne are being blended together. One less story that Seven have to pay to make themselves.
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Tell that to Damien Smith who prior to his Early 2017 departure from Seven News Sydney, filed a mix of serious and light-hearted stories.
I wouldnāt disagree that particular style of reporting is a dying breed though. Not 100% sure if Tim Noonan or Allan Raskall were inspired by any particular former reporters at Seven Adelaide & Nine Melbourne respectively but as far as I can tell, Mike Dalton is continuing something of a TCN tradition that was set by the late Peter Harvey and John Collis (who hasnāt been seen on TV after about the Late 1990s, but is still alive) before him.
Some will no doubt disagree (among them, probably Stuart Littlemore going by what Iāve seen of 1990s Media Watch) but personally I think itāll be a very sad day when that style of personality journalism is no longer on our screens in any market or on any network, itāll be the end of an era in Australian television really.