Or to be clearer, once digital switchover was finished/almost finished, networks were allowed to nominate another channel to be their “primary” channel for the purposes of children’s TV standards - it didn’t have to be on their main channel, they were able to nominate Go! (and similarly for the other networks with Eleven and I presume 7Two) to satisfy that.
My understanding was that Seven used 7TWO and 7mate respectively, with 7TWO airing shows aimed at females and 7mate airing ones aimed at males. The 7mate shows moved to 7flix when it launched and now there is none except for a few at graveyard.
I’m talking about what they were using to meet the children’s TV standards - they had to meet it on one channel, before 2013, that had to be the old analogue channel. I’m sure would have been 7flix eventually (until the rules were changed in 2021) but that didn’t exist in 2013.
In the same manner, The Front Bar started as a webcast or web-only episode you could watch on the AFL website before it became an informal post-match show on Friday nights, before it became a standalone show in its own right taking on the AFL Footy Show on Nine. We’ve seen how successful it has become since.
Imagine if a variety show such as The Big Breakfast or The Big Arvo (which was axed in May 2005) was still around - it probably could’ve aired on 7TWO if it was still around today. The show copped the axe in that aforementioned year to make way for some educational shows such as It’s Academic and Go Go Stop which combined trivia/general knowledge with strategy.
NNN launched first, in January 2013, followed by The Daily Edition in June that year (can you believe it’s been nearly a decade since that show debuted)? I also think the latter show was more of an extension or a clone of The Morning Show. I know for a fact Larry Emdur twice deputized on TDE while Sally Obermeder regularly deputized for Kylie Gillies on TMS.
I remember when they branded it around 2012 using nextmedia’s K-Zone and Total Girl children’s magazines. When I went on my trip to Queensland in October that year, I distinctly remember veering towards 7mate in the mornings.
Believe they may have ended the licensing agreement around the time Saturday Disney ended.
My mind goes to Los Angeles’ KTLA who actually don’t have anything other than news on a weekday apart from CW primetime, the after-11.35pm dead zone, and a couple of magazine shows - 15h20m each weekday in all; 15h35m if you include a separate nightly sports report which US folk generally don’t classify as “news”. About 96 hours over a week if you include the sport roundups. That’s the absolute extreme right now over there for things that have a big enough affiliation and still do “local” news I guess.
That said, you can get away and specialise in that when you have dozens of TV stations in a market and everyone can sit in a niche; you don’t exactly have to buy syndication stuff to get by.
In the case of main channels here though… I’d suggest we don’t give them ideas.