I’ve been thinking about Macquarie Sports Radio over the Christmas break and given the recent change in ownership due to the Fairfax/Nine merger there’s opportunity for a complete format change of the stations 954/1278/882.
Rename the network with Nine branding: Radio 9
0600-0900: Wide World of Sports Breakfast (same format as current MSR breakfast show with localised versions into Melbourne and Sydney)
0900-1130: 90s at Nine (Good use of the 9 in the branding, 90s music at work)
1130-1200: Simulcast of the 9 Morning News
1200-1400: Lunchtime music programming with interviews and flashbacks to old top 40 charts. Hosted by Barry Bissell and Keven Hillier.
1400-1600: Wide World of Sports Drive (mix of music and sport talk back hosted by Mark Allen and David Schwarz)
1600-1700: Simulcast of the local 9 News at 4pm
1700-1800: Talkback of the day’s news events hosted by a 9 News presenter. Good opportunity for cross-promotion on 9 News.
1800-1900: Simulcast of the local 9 News at 6pm
1900-2200: Replay “best of the day” content from 2GB/4BC/3AW/6PR with a mix of music.
2200-0000: Replay of Money News with Ross Greenwood
0000-0600: Overnight music and live sport (eg. EPL)