And looking at the cumes on DAB+ (which, whilst they don’t have much to do with the normal ratings, they’re still quite telling), comparing Buddha to Smooth Chill, there’s a big gulf there too.
It makes an argument for SCA (dare I say it) trying something outside of the box, and for them to consider putting a Buddha-style format (with a number of throwbacks) on 2Day for a test, just to catch NE off guard.
It’s almost at the point they’re better off using 104.1 as a testbed frequency to find new formats and see what works, because at present, it’s somewhat beyond bothering with the current format.