It’s funny how I never really saw them as Xs and didn’t realise the connection until many years later. Probably after the big X logo was adopted. 
I just thought it was a pattern and there just had to be 10 of them for Ten.
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Noticed a couple of new idents last night during IAC. one with Amanda & Grant dancing for DWTS and another one with the project team (and all new filmed footage this time). They looked good.
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I still have a fondness for this logo too, despite it not being the best of times for Network 10.
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The 10 TV Australia logo is actually my least favourite, it is so drab compared to the predecessor. It has aged horribly as well, looks about 10 years older than it actually is.
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Bob Shanks took one look at the XTEN logo and was like ‘we need something different’.
Hideously bad. Was such a backward step in what was there prior. I get Brucey shudders and his map-fetish… probably what inspired him.
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Even though the typeface isn’t completely out of place for 1989 (serif typefaces were reasonably popular in Late '80s/Early '90s branding designs from what I’ve seen) the style of the map really has that Late 70s/Early 80s vibe, doesn’t it?
Oh man, you’ve just given me a brilliant tongue-in-cheek mock logo idea. Stay tuned! 
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10 Star could have been a name instead of 10 Peach.
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Interesting to see how close ATV and TVQ were since they both shared logos from 1973 to 1983 (or 1980 in the case of ATV0).
Probably the first suggestion of an alternate name I’ve heard around here that is actually decent!
Great use of the new logo 
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Interesting, I didn’t think they still did these.
It’s time like these I hate that WIN just chooses to cover these up with home made generic TV show promos 
Those 10 ones look great.
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Wow, am really loving this look.
Very fresh!
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