Ratings at 1am in the morning wouldn’t be much more than those in an emergency department every night.
Quite honestly, there might not be that much difference screening infomercials at that time than repeats of The Late Show. Perhaps classic Letterman episodes would rate better than the Colbert ones.
The Late Show rated quite well with new episodes and was very competitive especially in demos. Even in repeat mode last night there was a descent audience; a lot more than any infomercial and higher than what was on Seven (Village) and Nine (Tipping Point)
It’s amazing how Ten can get the actors of an American soapie to make a specific promo for them but they don’t do the same for their Australian programs.
So masked singer weekly until The Voice finishes?
So I guess dog house rpts on Sunday?
Changes to this week’s schedule. Note that The Late Show with Stephen Colbert has returned to the schedule Monday to Friday now listed as repeat episodes.
Monday 11 September
09:50 pm Shark Tank Australia Rpt
10:55 pm FBI: Most Wanted Rpt
11:50 pm NCIS Rpt
12:40 am The Project Rpt
01:40 pm The Late Show with Stephen Colbert Rpt
Tuesday 12 September
09:40 pm The Inspired Unemployed (Impractical) Jokers Rpt
10:10 pm NCIS Rpt
11:00 pm NCIS: Hawai’i Rpt
12:00 am The Project Rpt
01:00 pm The Late Show with Stephen Colbert Rpt
Wednesday 13 September
09:00 pm Five Bedrooms S03 E06
10:00 pm MTV Video Music Awards 2023 Join Lil Wayne, Demi Lovato, Doja Cat and Kelsea Ballerini for the MTV VMAs 2023. A night dedicated to the year’s biggest music videos, featuring incredible performances, tributes and more.
01:00 am The Project Rpt
02:00 am The Late Show with Stephen Colbert Rpt
Repeat city
Sunday 17 September
06:30 pm The Sunday Project
07:30 pm Dogs Behaving (Very) Badly Australia Rpt
08:30 pm FBI S05 E13
09:30 pm NCIS: Hawai’i Rpt
10:30 pm Five Bedrooms Rpt
11:30 pm The Sunday Project Rpt
Tuesday 26 September
06:30 pm The Project
07:30 pm Shark Tank Australia S05 E04
08:40 pm The Cheap Seats S03 E20
09:40 pm NCIS Rpt
10:40 pm NCIS: Hawai’i Rpt
11:30 pm The Project Rpt
12:30 am The Late Show with Stephen Colbert Rpt
Wednesday 27 September
06:30 pm The Project
07:30 pm Thank God You’re Here S05 E07
08:30 pm The Inspired Unemployed (Impractical) Jokers S01 E06
09:00 pm Five Bedrooms S03 E07
10:00 pm So Help Me Todd S01 E15
11:00 pm FBI Rpt
12:00 am The Project Rpt
01:00 am The Late Show with Stephen Colbert Rpt
Wednesday 20 September
06:30 pm The Project
07:30 pm Thank God You’re Here S05 E07
08:30 pm The Inspired Unemployed (Impractical) Jokers S01 E06
09:00 pm Five Bedrooms S03 E07
10:00 pm So Help Me Todd S01 E15
11:00 pm FBI Rpt
12:00 am The Project Rpt
01:00 am The Late Show with Stephen Colbert Rpt
Thursday 21 September
06:30 pm The Project
07:30 pm Gogglebox Australia S18 E06
08:30 pm Sam Taunton-Rooster Special
09:40 pm The Cheap Seats Rpt
10:40 pm Law and Order Rpt
11:30 pm Law and Order Rpt
12:30 am The Project Rpt
01:30 am The Late Show with Stephen Colbert
Friday 22 September
06:30 pm The Project
07:30 pm Have You Been Paying Attention? Rpt
08:30 pm The Graham Norton Show Rpt
09:30 pm The Graham Norton Show Rpt
10:30 pm TBA
11:30 am The Project Rpt
12:30 am The Late Show with Stephen Colbert
Saturday 23 September
06:00 pm Luxury Escapes S06 E04
06:30 pm Bondi Rescue Rpt
07:00 pm The Dog House Australia Rpt
08:00 pm Thank God You’re Here Rpt
09:00 pm Movie: Top Gun (1986)
11:15 pm The Cheap Seats Rpt
Close - Badly behaved dogs instead. 
That Sunday schedule single-handily ruins their momentum for the rest of the week.
They’ll quickly turn Sunday into the ratings on Fridays and Saturday if they continue to run dead like that.
I think it is just a temporary measure. I am sure it will launch new shows on Sunday October 8, the week after NRL grand final.
Four weeks of repeat programming at 7:30pm on a Sunday is a recipe for disaster. I definitely see your point but not sure it’s the right strategy.
It’s frustrating they don’t/can’t? draw on more of the paramount Aussie content - one night, last king of the cross etc. Sure, let those shows have their first runs on streaming but then after that… people who want to watch it on demand will continue to do so and it might actually engage people that are still on linear (or whet their appetite to go across to P+ for the rest).
Because if they start doing that people will not subscribe to Paramount Plus because they know if they wait they’ll get it for free on 10. They will never do that. They want the subscribers for Paramount because that’s where the future is.
Not to mention they are also two different entities. 10 might not be “allowed” to air Paramount content as they please. It might take special permission.
Disagree - program smartly and you can boost both platforms. Five bedrooms and the Inspired Unemployed (Impractical) Jokers are good examples.
You can disagree but if they thought it was a good idea they’d be doing it now.
You don’t see Stan Originals anywhere on the FTA 9 network.
It just doesn’t happen.
That’s not quite the case.
Love Triangle S1 just started airing on 9, Bali 2022 was a co-commission between 9/Stan and Hamish Turner said on the TV Blackbox podcast from the upfronts that essentially select Stan content will air on 9 where appropriate.
Not to mention the synergies between Stan Sport & WWOS + the second window airing of Nine content on Stan.
They aren’t good examples at all though. They aren’t rating on 10.
The Wolf Creek series screened on 9 after a few years on Stan.
