SEN (Radio)

SEN Track launched on 1377 in Melbourne but also broadcasting in Perth (657 AM) and Wollongong (1575 AM).

Where did 657 and 1575 come from?

I wonder if SEN Track will be here to stay even after COVID-19 with perhaps some overflow sports content. It will certainly appease those unhappy with 1116 and 1377 previously simulcasting for long periods.

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I believe both are HPON licences.

1575 was formerly 2 Double O (now i98FM)

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Two of the narrowcast licenses Crocmedia bought in July last year.

It was mentioned when SEN Track was announced that Crocmedia plans to launch a national racing service later this year so the stations currently being used will probably be part of that

Well now I’m just angry there’s two commercial licenses being used in Melbourne on narrowcast content, especially as RSN already carry so many extra stations on digital to be able to cover lots of different racing.

I get its usefulness as a way for SEN to get the most legally allowable level of SEN into as many markets as possible, but I don’t think there’s a need for it long term into Melbourne - hopefully the rumblings about a tie up between RSN and SEN are true and SEN Track can merge with RSN and free up 1377 for different content.

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Pacific Star Network has asked the ASX for another 2-week extension to its trading halt.

Source: Radioinfo

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@Tejas57 might be interested in this, particularly as I assume this leaves Vision without an AM frequency once more

yes the will lose the only brisbane wide coverage they have. i’ve moved to streaming on the app and i’m actually honestly suprised that they are not buying DAB space

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They would only need 32kbps, wouldn’t they? Nine is an obvious candidate to have space available for lease. 2GB was dudded a couple of times leasing out space to an Indian station and a sports station, iirc, but Vision would no doubt be a reliable customer.

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So racing on both 1008 and 1053 in Brisbane? Can’t wait… :sleeping:

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Just so I can get my head around this… so all these narrowcast stations will be known only as SENTrack? And does this mean SEN+ is no more and that 1377AM Melbourne is now a racing station?

It’d be good if they also shared some of their regular SEN programming on these stations too.

I hope they put a list of stations onto their website.

Lucky Brisbane & GC listeners have a decent frequency and station. Same can’t be said about Sydney.

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I am a bit confused what they are doing, is there a market for two racing stations in some states? I would of thought they would be better just doing a SEN only station in Brisbane?

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Why are they branding the stations as
SENTrack and just not SEN featuring racing coverage? Surely all sports is going to attract more listeners than just racing?

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Maybe they’re saving the SEN branding for any potential opportunity to have SEN come to Brisbane or other markets on a better signal.

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A mate just told me it might be because if it’s a racing format they can get more money out of betting ads.

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…or maybe sports radio clients are turned off the format following MSR (especially in Brisbane).

It’d be nice if the NSW SENTrack stations all had a dedicated breakfast show. Do they?

Legally I don’t think they can operate as a sports station. As I understand the Broadcasting Act allows a narrowcast licence holder to have a “racing radio” station. Hence SEN Track. SEN’s Melbourne licences are both commercial broadcast licences and not narrowcast licences, so they can do what they want. However there is nothing stopping them from adopting a “racing radio” format on a broadcast licence. Hence 3MP is now SEN Track.

For more general coverage in Brisbane SEN would be better off trading licences with Radio TAB who hold a broadcast licence for 1008 (the old 4IP), whereas SEN holds a narrowcast licence for 1053.

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Is the Adelaide SEN station classed as narrowcast?

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I think it is, I was in Adelaide at the end of last year driving around town & the reception of SEN SA on 1629am was terrible, compared to other Adelaide stations on the AM band.

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