Pacific Magazines

Fifi’s boyfriend is Damien Richardson, her former Neighbours co-star.

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Pacific Magazines revealed today that 5c from every copy of New Idea sold this week would be donated to drought relief.

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More fake news from No Idea.

That’s big of them @JohnsonTV

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House Rules judge Wendy Moore has left Pacific Magazines after 12 years. The publisher also announced three promotions.

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A new monthly magazine New Idea Royals, which will feature stories on the British royal family and the various European royal families, launches on Thursday.

Source: The Australian

It is the expansion of the Royals section which has been appearing in New Idea every week for the past three months or so.

New Idea front cover with another made up story. The inference is despicable.

Not the first time the royal family has murdered someone according to conspiracy theorists. :wink:

Can you imagine fierce rivals New Idea and Woman’s Day falling under the same umbrella?
Selling Pacific Magazines to someone like Bauer will only reduce competition in the magazine sector even further.
There have been numerous examples of Bauer closing magazine titles after buying smaller rival publishers.

Is there enough room there, in the same gutter? :stuck_out_tongue_winking_eye:


The Australian reports today that SWM is negotiating a deal to sell Pacific Magazines to Bauer, but no formal agreement has been signed. If the merger goes ahead, it will leave NewsLifeMedia (owned by News Corp) as the only other major magazine publisher in the market.
According to Mumbrella, should the deal be successful, the new business would be sold to private equity as Bauer is keen to exit from Australia.

They came in, shut down a truck load of titles, and now want to get out. :thinking:

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This is why I gave up reading the Monday Australian, so many stories in the media section trumpet their own business.

Exactly, their business plan is set in yesteryear, didn’t work this time.

No denial from Seven, so they are definitely negotiating with Bauer.

Sale confirmed.

Given Bauer and Pacific have magazine titles of similar genre (Woman’s Day v New Idea, Australian Homes and Garden v Home Beautiful + Better Homes and Gardens), Bauer will have to make sure the editorial teams work harmoniously under one roof.

Statement from ACCC

Bauer, Pacific Magazines deal raises preliminary competition concerns

The ACCC has raised preliminary competition concerns about the proposed sale of Pacific Magazines (ASX: SWM) to Bauer Media, in a deal that would combine Australia’s two biggest magazine publishers.

The ACCC is particularly concerned about the impact of the proposed acquisition on some key weekly magazine titles. Bauer’s Woman’s Day competes closely with New Idea , owned by Pacific Magazines, and Bauer’s Take 5 magazine competes strongly with Pacific Magazines’ That’s Life .

“Pacific Magazines and Bauer are the only magazine publishers in certain categories, and their titles appear to compete head-to-head on content and cover price,” ACCC Chair Rod Sims said.

“We are acutely aware of the dramatic decline in magazine revenue, both in terms of lost advertising and reduced sales. The trends in the media sector were considered closely in our Digital Platform Inquiry final report published in July. Many magazines titles have closed over recent years, and more titles will close irrespective of this deal.”

“However, competition within markets has an important role to play to protect consumers, even in declining markets,” Mr Sims said.

“The key Bauer and Pacific Magazine titles remain profitable, and in some cases average more than one million readers per issue.”

“If Bauer bought Pacific Magazines, Bauer would remove its closest competitor in certain segments. Our preliminary view is that this would allow Bauer to reduce the effort put into content production and the range of content, or to increase prices.”

“While there is free online content available that resembles the content in these magazines, many consumers still value the physical format of magazines, the packaging together of stories, puzzles, prizes and other content, and the style of the articles produced by each magazine,” Mr Sims said.

“Our preliminary view is that many readers have a strong preference for print magazines in the key weekly categories.”

The ACCC is also continuing to consider the impact of the proposed acquisition on content acquisition including photographs.

The ACCC has published a statement of issues outlining its preliminary concerns. It invites submissions from interested parties by 14 February 2020. The ACCC’s final decision is scheduled for 2 April 2020.

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