I think 5pm is too early for a regional local news bulletin.
I know 5:30 or 7 isn’t ideal either, but whilst Nine persists with 1 hour bulletins, they are the simplest options.
Or maybe SCA can find a way to condense the 1 hr bulletin into a 30 min bulletin like 7QLD does. This could be an option, or (preferably not) a “News at 6:30” bulletin like Prime7 does.
I have to agree about hating the state-wide morning/afternoon news bulletins. But the 6pm news bulletin is the “main” news bulletin for the day, where viewers are expecting to be updated on local issues not nearest capital city issues.
I agree.
Currently in regional QLD, we either have one hour of mostly irrelevant stories from 9 News Brisbane followed by 30 mins of local news which is mostly filled with unrelated stories from other regional areas on WIN, or 30 minutes of local news, which also contains a lot of irrelevant stories from other regions followed by a very poorly edited and unwatchable cut-down version of 7 news Brisbane.
A one-hour composite bulletin would meet right in the middle of the two current scenarios with relevant local stories and national news, without the need for Brisbane-centric news, or filler stories from other regions.
If this bulletin is to go ahead, I would hope SCA would wait a couple of weeks after they take over 9 affiliation before launching it. That way it can be promoted heavily on SC9 for a few weeks before launch.
With SCA running a heap of regional radio stations right across regional QLD, the cross-promotion for “Nine Local News” on the radio could help to make it a viable rival to existing local news services.
I agree with 90% of what you’ve said but I think they should be taking advantage of the existing WIN audience who would be used to tuning into local news on LCN 8 and launch on day one. Why let the audience jump to another channel before you get a chance to have a free ticket of viewers to trial your new local news service?
[quote=“NQCQTV2, post:206, topic:1198”]
I have to agree about hating the state-wide morning/afternoon news bulletins. But the 6pm news bulletin is the “main” news bulletin for the day, where viewers are expecting to be updated on local issues not nearest capital city issues.
[/quote] Thank-you. IMO, it is almost either a replica of the 6pm News ( why they expect people to tune in at 11.30 or 4 then again at 6 is beyond me) and the national Afternoon News. I would say at the most 20 % of the ‘local’ Afternoon News (excluding sport and weather) is actually local with the rest of that 80% either what you can find in the national editions or just fluff stories. TBH, why even bother when the national one is live too. Just a waste of money, IMO.[quote=“AlanCramer, post:207, topic:1198”]
I think they should be taking advantage of the existing WIN audience who would be used to tuning into local news on LCN 8 and launch on day one.
[/quote] I think keeping a 30 minute local news at 7 is the best option. However WIN viewers have been moved about many time over the past 5 years. In 2011, Win News was moved from 6pm to 6.30 then in 2015 when Nine News expanded to 1hr they were pushed back to 7. TBH, I don’t care when or where the local news is aired as long as it doesn’t affect the 6pm or a national bulletin- I’ll be happy.
A one-hour composite bulletin would especially be beneficial for Australia’s national capital, Canberra, who currently have to sit through 1 hour of Sydney-centric news on either Prime7 or WIN before local news airs on the latter station at 7pm. In fact, there is currently no local news bulletins airing in Canberra before 7pm.
The above scenario would see the return of CTC (SC Southern NSW) producing a Canberra news bulletin for the first time in 15 years, when Ten Capital News, which was a one-hour composite bulletin that aired only in the Canberra market, was axed.
I wonder if the Gold Coast news change will be Bruce Paige moving over to do the Queensland SCA local news?
He’d certainly be far more watchable than Rob Brough. But then so is pretty much anyone.
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A strong and respected personality like Bruce Paige would be exactly what SCA would need in launching new 9 News bulletins.
If all of this goes ahead, i’m looking forward to hearing the Local 9 News updates broadcast on the radio everyday.
SCA significantly dominates the local radio market, so airing 9 Local News updates and strong cross promotion throughout the day could end up making the new news service quite a competitive one.
I’d enjoy listening to the morning news headlines on the radio and hearing something like “and we’ll have more about that story on 9 News North QLD tonight at 6” for example.
New article from The Australian today, SCA and Nine have established a committee overseeing the digital transition and education campaign for consumers and SCA has already finalised its advertising rate card, within a week of the new affiliation deal being confirmed. _
_ SCA is already selling ads beyond July 1 and met with major media buyers last week to a “most positive” reception, according to Mr Blackley.
_ SCA will promote its new Nine line-up with community service-style messaging thru regional radio network.
http://www.theaustralian.com.au/business/media/southern-cross-austereo-and-nine-affiliate-deal/news-story/d74bf2a65d70b506192479852a004c95
Goes on to say that SCA and Nine refuted the suggestion the network would hold back programming until after July 1 to aid Southern Cross’s launch. Nor is SCA promoting any Nine programming until July. So no early promotion on tv interesting.
I suppose they don’t need any advance advertising of shows as they will be using the existing LCNs of WIN. Viewers should only see that July 1 the branding will appear to change. Nine content should be the same as it was the week before on WIN. The more interesting thing would be of WIN started advertising ten programming early. But they are still currently competitors and I’m sure both companies don’t want to lose any eyeballs they currently have… Even if there is a gain or loss later.
If SCA are going to use their radio network to promote the change, how will they do that in the markets they don’t have stations (or is that just limited to north west NSW, where it won’t matter)
Well they won’t do it then - save for markets covered by NBN, since SCA will be representing them at the sales level
It seems like it would be more advantageous for WIN to advertise future Ten programming now than it would be for SC to advertise Nine programming.
We’ll probably hear alot more promotion for NBN on NXFM in Newcastle.
…or even Newcastle’s #1 radio station (as of the last survey) KOFM!
Surely any possible NBN and KOFM/NXFM cross media promotion and marketing has got to be anti-competitive in some way? Mind you, the other Newcastle radio or TV stations don’t really make any half decent efforts to connect with their audience most of the time…
Maybe I’ve missed something but where has Nine said they’re producing bulletins for SCA’s Nine affiliates? Wouldn’t SCA be producing their own bulletins/windows? It makes sense as they already have radio/TV journalists and newsreaders on the payroll and would be a lot cheaper.
Also, why would Bruce Paige read Queensland local news windows/bulletins when he’s already anchoring a bulletin? I’m sure he would see it as a downgrade to read bulletins for regional markets - outside the Gold Coast (he’s already been there done that anyway on QTV from 1991-1995 and early in his career in Maryborough) and would probably need to relocate. SCA probably couldn’t even afford to match his Nine wage anyway.
If Nine Gold Coast are planning any changes to their bulletin or timeslot, it would be due to the soon to be re-launched Seven Gold Coast News (source: announced several times in the Sunday Mail and Gold Coast Bulletin) and nothing to do with the SCA/Nine deal.
Yes, it’s preferable if SCA has a “name” or two and may try to poach anybody and everybody from WIN but it’s purely speculation at this stage right?
I tend to agree here… it is simply an affiliation deal right? So any conditions that are currently in place would continue within the walls of each station. Just because you are sourcing programs from another source doesn’t mean anything other than just that right?
I don’t understand how everyone thinks that just because of an affiliation deal everyone is going to open up their defunct newsrooms.
As for Bruce Paige, he works for Nine GC News. End of story. I so confuse.
Because SCA have essentially said they are with the announcement of composite bulletins including local news.
That link to the FAQs again: Media Releases | Southern Cross Austereo
…so they have! Cheers.
Heard an SCA based radio station promoting WIN News this morning.
Was quite surprised given what’s going on