Network 10 Upfronts 2020

Network 10 In 2020… Now You’re Talking

Love, laughs, masks, horses, scheming, cooking, dancing, jungle camping and more love. We’re not going to lie, it’s been a big year here at Network 10, and trust us when we say it’s only getting bigger in 2020.

Kicking off in early January, our line-up of homegrown content across all platforms includes 10 “major franchises” (forgive the jargon), the biggest comedy shows on TV, proven local drama series, unique factual content (more jargon), innovative news and current affairs, some of the country’s most-loved sporting events and – yes – a brand new look and brand new judges for MasterChef Australia .

It’s a year-long schedule, spanning television, online, social media, podcasts and pretty much anywhere else people want to engage with our content. We call it “the 10 playground”. Our viewers think it’s TV as it should be.

Network 10 Chief Content Officer, Beverley McGarvey , said: “A year ago we talked about cementing our position as leaders in escapist entertainment and promised we would have differentiated flagship content targeting our key target market of under 50s – 50 weeks a year.

“We delivered on that promise and Australians responded. We’ve seen year-on- year TV share growth in all key demographics since August. 10 Play and 10 Daily have delivered record audience numbers. 10 All Access is an out-of-the-box success. Our 10 Speaks podcasts are winning new fans every day.

“This year we’ve successfully added new, multi-platform content that will grow in the years to come, including The Masked Singer Australia, Dancing With The Stars and Five Bedrooms ,” she said.

“Those three new hits have joined a stable of proven performers including MasterChef Australia, Have You Been Paying Attention?, Gogglebox, The Bachelor Australia, Australian Survivor, The Project, 10 News First, The Bachelorette Australia, I’m A Celebrity…Get Me Out Of Here! , the Melbourne Cup Carnival and many more.

“In 2020, our content will be everywhere – across all platforms – creating a playground that will ensure our shows connect with Australian’s like never before and get all of Australia talking.”

Network 10’s big year starts in early January, when Julia Morris and Chris Brown step back into the jungle for a new season of I’m A Celebrity…Get Me Out Of Here!.

This year we proved Australians are looking for an alternative to summer sport on TV. The mighty jungle is showing no signs of sleeping in 2020, with more screams, snakes and suspense than ever before.

After posting its best audience numbers ever, Australian Survivor returns with Jonathan LaPaglia leading an All Stars format. It hits our screens in February. And the good news continues: there will be a second season of Australian Survivor in 2020.

Also in February, Amanda Keller and Grant Denyer will samba back onto our screens for a sparkling new season of Dancing With The Stars live, fabulous and filmed in Melbourne.

Our love triangle of Bachelor In Paradise, The Bachelor Australia and The Bachelorette Australia will be back in 2020, with Osher Günsberg presiding over all the fun, romance, love and drama we’ve come to expect from the world’s most successful romance TV format.

Look out for Bachelor In Paradise early next year. And The Bachelor Australia will take on the Olympic Games, offering a strong alternative to wall-to-wall sport.

You might have heard a bit about MasterChef Australia this year? You’re going to hear a lot more. In news so big it gets its own media release, MasterChef Australia is returning for its 12th season with three brand new judges: Jock Zonfrillo, Melissa Leong and Andy Allen.

Ms McGarvey said: “In a nation obsessed with food, we are thrilled to welcome Jock, Melissa and Andy as judges to MasterChef Australia.

“Their combined culinary credentials coupled with their passion and sheer joy for food, and their relentless enthusiasm to explore ingredients, preparation and cooking methods ensures we are in for a real treat.”

The phenomenon that is The Masked Singer Australia will be back in 2020 with new masked celebrities, extraordinary costumes and jaw-dropping performances. Did we mention it was our most successful new series launch in almost five years?


The Project enters its second decade next year setting the current affairs agenda and delivering news differently. 10 News First and 10 Daily lead Network 10’s news content and Studio 10 is back to freshen up your mornings.


Let’s talk about sport. Make that, big sporting events. 10 will again be the home of some of the biggest moments in sport, including the Melbourne Cup Carnival (we are, after all, its natural home), the Formula 1 2020 Australian Grand Prix and Supercheap Auto Bathurst 1000.

Proving that too much sport is barely enough, our line-up also includes more Supercars, Rugby including the Bledisloe Cup and the MotoGP World Championship.


Network 10 has a long and proud tradition of making Australians laugh. We will be doing it again in 2020 with new seasons of the hit shows Have You Been Paying Attention?, Gogglebox, Hughesy, We Have A Problem and Kinne Tonight , plus newcomer Drunk History . OK, the last one was part of Pilot Week in 2018 but the series is new. Speaking of Pilot Week, we will be making some very special announcements about this year’s pilots in the next few months.


You want drama? We have it. The breakout local drama hit of 2019, Five Bedrooms , returns in 2020, along with new seasons of Playing For Keeps and How To Stay Married . And we have the new series The Secrets She Keeps . As the name suggests, it’s all about secrets… that everyone wants to keep hidden.


Factual content is a key part of our line-up including The Living Room – with the wonderful Amanda Keller, Chris Brown, Barry Du Bois and Miguel MaestreAmbulance Australia, Todd Sampson’s BodyHack, Bondi Rescue, Trial By Kyle and One Born Every Minute Australia .


From lands afar – the US and the UK to be precise – comes new seasons of NCIS, NCIS: Los Angeles, Bull, FBI, The Graham Norton Show , various Jamie Oliver series and more.

And new for 2020 are FBI Most Wanted , starring local-boy-makes-it-big-in- Hollywood Julian McMahon , and the keenly anticipated The Gilded Age from Downton Abbey creator Julian Fellowes . The ensemble cast of this spectacular series includes Christine Baranski, Cynthia Nixon and Amanda Peet .

10 Peach

Over on 10 Peach, Australia’s longest running drama series – Neighbours – hits another milestone next year: its 35th birthday. Yes, it’s older than many of its current cast members but it’s still going strong.

Joining Neighbours on 10 Peach is a strong collection of content, including all-new The Loop, Dating #NoFilter and Bojack Horseman , plus the iconic sitcoms Seinfeld, Will & Grace, Two And A Half Men, Mom and 2 Broke Girls .

And on Monday, 14 October, the battle of the uber popular sitcom reignites as Friends finds its new home on 10 Peach, ready to rival Seinfeld for the coveted title of The World’s Most Popular Television Show.


10 Bold has had a big year, posting strong audience growth – more than seven months of growth in fact. That’s going to continue in 2020, with new seasons of Madam Secretary, SEAL Team, Hawaii 5-O, NCIS New Orleans, MacGyver and LA’s Finest . And fans of NCIS , NCIS: Los Angeles, Law & Order: SVU and CSI: Miami can feast on classic episodes.

10 All Access

Less than a year after it launched, 10 All Access is a hit with viewers. Next year our new platform will get even bigger, with fast-tracked series including Broke, In The Dark and MacGyver , plus new seasons of Survivor, The Good Fight, NCIS: Los Angeles, The Unicorn, FBI and Evil Season .

Coming Soon To 10

Ambulance Australia*
Australian Survivor All Stars* Bachelor In Paradise*
Bondi Rescue*
Celebrity Name Game*
Dancing With The Stars*
Drunk History*
FBI Most Wanted
Five Bedrooms*
Formula 1 2020 Australian Grand Prix*
Have You Been Paying Attention?*
Hughesy, We Have A Problem*
I’m A Celebrity…Get Me Out Of Here!*
Jamie Oliver
Kinne Tonight*
MasterChef Australia*
Melbourne Cup Carnival*
MotoGP World Championship*
NCIS: Los Angeles
Pilot Week 2020*
The Bachelor Australia*
The Bachelorette Australia*
The Conners
The Gilded Age
The Graham Norton Show
The Living Room*
The Project*
The Secrets She Keeps*
Todd Sampson’s BodyHack*
Trial By Kyle*

* Australian

Discuss at Ten Network 2020


4 posts were merged into an existing topic: Ten Network 2020

Buy 10

Network 10 goes dynamic

Opens up dynamic trading opportunities for advertisers through Buy10

Buy 10 is back to simplify ad planning and trading across 10’s playground of assets including 10 , 10 Bold , 10 Peach , 10 Play , 10 Daily and 10 Speaks .

From today, 10 is unlocking dynamic advertising capabilities through its Buy10 platform, allowing advertisers to effectively target their ads across 10’s ecosystem, at scale. Buy10 enables precision targeting, inventory optimisation and automated tracking, delivering advertisers more cost-effective campaigns.

In 2020, 10 will launch Buy10 YOU , a self-serve buying platform for small to medium sized enterprises to reach 10’s younger, more engaged audience. 10 will also launch real-time commercial availability on-demand in 2020, a market-first, to remove the friction of manual ad planning while providing greater transparency for advertisers.

Network 10’s chief sales officer Rod Prosser said: “Buying across 10 just became refreshingly simple. With Buy10 , advertisers will have complete end to end trading automation for their campaigns and total inventory optimisation – think about it as delivering 101 per cent of the audience you need.

“Our difference is our younger, more engaged audience, and we are making it easier to access this valuable target market effectively.

“10 has a rich history in innovation and in doing things differently. We were the first network to launch reality television, the pioneer in cooking formats and the first to introduce new advertising assets into the market from ‘Seriously Short Breaks’ to ‘Playouts’ to ‘Integrated Billboards’.

“When we launched Buy10 in the early noughties, we were first to market with a self-serve platform for media buyers which enabled them to view live commercial and programming information. Almost a decade later, we’re pumped to be rebooting the brand and platform, bigger and better than ever.”

The launch of Buy10 and 10’s dynamic advertising capabilities come less than a year after 10 brought its Sales team back in-house.

10 data targeting

10 announces best-in-class data partners

Network 10 is continuing to roll out its data strategy at pace and today announced key data partnerships with Quantium , Eyeota and Greater Data . These partnerships extend 10’s targeting capabilities across more industries, interests, behaviours and demographics focused firmly on purchase behaviour and intent, life stage triggers and in-market signals.

From November, advertisers will be able to target audiences in these premium segments overlayed with 10’s rich first party data on web, mobile and connected TVs for all Apple and Android devices.

Network 10’s chief sales officer Rod Prosser said: “We have a solid foundation of first party data on 10 Play and 10 Daily , both of which continue to achieve record audiences this year. We know more about our audiences than we ever have.

“Our ambition has been to work with market-leading data partners who deliver industry specialised offerings. The partnerships with Quantium , Eyeota and Greater Data help us become smarter with our targeting. They’re about extending our current capabilities to develop deeper, more effective solutions for advertisers, and they’re about getting the balance right so advertisers know who they’re engaging with, and reaching the people they want to, at scale. That’s the power of partnering with 10.

“When we re-launched our Sales team last year, we said we were accelerating our data strategy and that we were going to invest in a premium and differentiated data offering. With the support of CBS’ systems and technology, we have achieved this in less than a year.”

The partnership with Quantium will provide access to Q.Segments which accurately predict purchase behaviour and intent across a range of FMCG, retail, travel, lifestyle and household categories.

Quantium’s executive - Media Lawrence Puang said: “ Quantium is proud to be partnering with another world class media company, Network 10. Advertisers can now leverage more than 400 Q.Segments on Network 10 platforms. Powered by more than 2.5 billion annual retail transactions, Q.Segments help advertisers reach their audience at the right time, with the right message, and with unrivalled accuracy and efficiency.”

The partnership with Eyeota will unlock access to an extensive range of premium data sources, including purchase behaviour and intent that spans all financial institutions.

Eyeota’s senior manager ANZ, data supply Jimmy Aoun said: “We are excited to leverage our premium data partnerships to enhance Network 10’s understanding of their data and create new and exciting audience solutions. By linking premium intelligent purchase behaviour and intent data with Eyeota’s more than four billion unique user profiles worldwide and Network 10’s mass audience, we’re able to support Network 10’s position as data-driven leaders in the media & entertainment sector.”

The partnership with Greater Data will arm 10 at its core, providing robust, premium quality demographic data from a multitude of sources.

Greater Data’s founder and managing director Georgie Brook said: “ Greater Data’s strength is the breadth of our partnerships and the intelligent way we maintain our data assets. This partnership with 10 gives us the opportunity to lift previously offline datasets into digital media, at scale.”

Further data partnerships will be announced soon. The announcement of these partnerships follows the launch of 10’s addressable advertising solution on 1 July.


Network 10 and You.i TV announce an Australian-first lean back app partnership

Set to transform the connected TV experience

Network 10 today announced an Australian-first partnership with You.i TV which will revolutionise the advertising and user experience for 10’s broadcast video on-demand platform (BVOD) app, 10 Play .

You.i TV is a leader in premium software development tools for addressing cross-platform app development. The partnership will standardise the 10 Play app user experience across its video streaming platforms including Telstra TV, connected TVs, streaming media devices, game consoles and mobile and tablet apps. It will also unlock powerful, new ad formats on the app, beyond pre and mid-roll ads. Advertisers will have a choice of formats that can be passive, interactive or non-intrusive.

Network 10’s general manager – digital, Liz Baldwin said: “ 10 Play is having another record year as we continue to invest in the content and product capabilities on the platform. Having relaunched the 10 Play website earlier this year with an improved user and advertising experience, I’m really excited to be partnering with You.i TV to be transforming the audience experience for 10 Play on apps and connected devices.

“This is a first of its kind partnership in this market. The You.i Engine One platform will simplify how we approach design and development of apps across multiple devices and platforms, making it much faster to reach audiences on whichever platform they choose to consume content, with a consistent customer experience.”

Network 10’s chief sales officer Rod Prosser said: “It’s fantastic to be announcing this partnership as we eagerly await the roll-out of VOZ in Australia which will, for the first time, include audience consumption on connected TV.

“With a re-built 10 Play on the You.i Engine One platform, we will have the ability to control every pixel on-screen, effectively ‘monetising the glass’ by creating new ad solutions that go beyond the standard pre and mid-roll ads. Think overlay bugs, non-disruptive ad formats while a program is paused, and user interface integrations – this partnership will allow us to push the creative ad boundaries on 10 Play’s apps. I’m talking market-first opportunities.”

You.i TV boasts international clients such as AT&T, the NBA, the NFL and Twitch.

Co-founder and chief executive of You.i TV , Jason Flick, said: “Re-imagining the customer experience to help engage users goes well beyond platform reach.

“The 10 Play program team are keenly focused on how best to serve their audience - from where they watch, how they watch, and how they interact with both natural and sponsored content. Using our unified codebase approach, they can improve all aspects of the experience making every pixel count.”

The 10 Play app roll-out with You.i TV is currently underway with the first platforms expected to be live from mid-2020.


Site staff would prefer that this topic be restricted to official announcements from the network. Please restrict all commentary on the upfront to the Network 10 2020 topic.