New “10Play Happy Hour” coming in 2022.
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10 Play Expands Premium Opportunities For Advertisers.
Dynamic e-Trading Placement And Happy Hour Coming To 10 Play In 2022.
10 ViacomCBS today announced that two new premium and exclusive ad products – Dynamic e-Trading Placement and Happy Hour – are set to enhance 10 Play’s robust roadmap for 2022.
In this exciting new ad-format, Dynamic e-Trade Placements offer a real-time solution for retail clients to showcase their inventory and products.
Advertisers can utilise dynamically changing pricing, images or offers – perfect for multi-product retail executions or creative which move as things change.
Putting the viewer first, while also guaranteeing exclusivity to brands, 10 Play’s Happy Hour will be the ultimate premium viewing experience.
Able to showcase a brand while linking its message to an ad-free viewing hour coupled with a 60-second branded commercial and adjacent tag, Happy Hour is a gift from you to the viewer. Viewers get to enjoy the next hour, ad-free.
Liz Baldwin, Senior Vice President, Head of Streaming, ViacomCBS Australia and New Zealand, said: “10 Play continues to go from strength to strength, and this year has been our biggest year yet.
“We’re focused on growth, through the expansion and upgrade of the 10 Play platform, and by bringing creative new opportunities to the market that will extend the success of our much sought-after suite of premium advertising products.”
Sophie Hicks Lloyd, Director of Digital Sales, 10 ViacomCBS, said: “I’m really excited about the digital and data opportunities for 10 ViacomCBS in 2022.
“We are uniquely positioned to propel 10 Play and our clients’ brands forward through our privacy-compliant, people-based data offering, and premium, innovative connected television (CTV) apps.
“I’ve said it before - our point of difference is that we have purpose-built our digital capability with partners who give us the best opportunity to grow; we leverage opportunity and adapt to the changing ad tech and data world around us.
“Our additional connected television formats build on our current Premium Pause and Content Carousel innovations, delivering new ways for clients to sell their products and alter their messaging in real time. And we’re looking forward to building on this in the coming months.”
Dynamic e-Trading Placement and Happy Hour will be available on 10 Play in 2022.
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Wish they’d upgrade the resolution and bitrates. 10 easily the worst of all the services.
Channel 10 haven’t realeased much info about 10 play content today I wish they could show the old years of neighbours e street and comedy company
10Play to be available on Foxtel set top boxes.
Why does neighbours have 13 seasons available when they don’t have more than1 season does anyone know anything about this
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10Play has that for a lot of shows, it usually just means there is content available for the seasons but no full episodes.
I don’t know what you mean by that
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From what I can see they have “Video Extras,” “Sneak Peaks,” “Neighbours recaps” and “Interviews” from the last 3 seasons plus episodes from the current season. All together that is 13 sections, which unfortunately 10 Play (depending what version you are using) sometimes shows them as “Seasons.”
How does that add up to 13 sections seasons surely means years of neighbours
I thought the reason why we don’t see shows like Neighbours or Home and Away old episodes streaming is they have to pay the actors/actresses money when it airs … isn’t that why it ended on 7Two ? Though that is FTA rights not streaming…
Not sure how they got Sons and Daughters on 7Plus or A Country Practice…
Maybe it’s more to do with the cost of streaming rights of these old shows?
You’re correct that some old shows aren’t readily available due to the royalties that would need to be paid to the actress / actresses based on old contracts if they were to be played which may not be able to be monetized in the current world of everything being available on demand.
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4x3+1=13
But how is that different from any other show?
All the streaming services have heaps of Australian shows. Amazon Prime has dramas like Water Rats and Murder Call, soapies like Echo Point and Out of the Blue, teen/kids shows like Blue Water High and In Your Dreams.
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I hope Fremantle media has the answers
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Has 10 increased the resolution of the main channel on 10play for the Melbourne cup today? I thought they’d done and promoted this in previous years.
I’ve got it streaming on my 65” TV as there’s no connection to the aerial, and it looks okay but not clear enough to be native HD.
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What new shows/content is on 10 play this month
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From !0:
On 10 Play, the Lexus Melbourne Cup race live stream had 175,000 viewers , up 17% on 2020. It was 10 Play’s biggest audience for a live stream ever. The entire day had 765,000 live stream starts, up 12% on 2020.
Network 10’s multi-platform coverage of the Cup saw over seven and a half hours of live and free coverage from Flemington. Audiences were also able to stream the Cup live in HD on 10 Play.
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