What’s with the yank shit that has next to no relevance to Australian free to air audiences?
I feel so sad that this once great Australian media company has been swallowed up by an American company that has no idea what resonates with Australian viewers.
This Upfront is not just about FTA audiences, clearly. They’re obviously trying to show what they have access to and the strength of being part of a global company like ViacomCBS.
These upfronts are not for general audiences anyway, I’m sure media and advertisers would’ve enjoyed it - I thought it was quite good.
Looks like Ten is an afterthought to the American overlords and all the best product goes to Paramount+. Same old shit that doesn’t rate and nothing fresh or innovative for Ten.
Surprised? No way 10 will be prioritised first when ViacomCBS has P+, Nick, MTV, CBS etc which are all global brands to take care of before even getting to 10.
Having said that, what is coming up on 10 next year is still pretty good overall. Better than Seven and Nine who are all infatuated with shiny floor talent/factual/lifestyle/romance shows.
More Fans vs Faves. Seems to be the flavour of the decade with MKR failing that last year and The Block doing it this year. Here’s hoping that it’s not just a theme change but also some exciting format changes that will keep viewers hooked.