Yep - that’s the point I made too. We all agree.
The equation for creating a local programme to be pasted ‘on top’ of a metro programme you’ve already paid for would be:
Viability = revenue per thousand viewers of metro programming + net increase in revenue per thousand for local programme - production cost of local programme.
You’d want to be number one in the timeslot to bother with a non-prime time regional programme, and at least number two for prime time. Prime7 has been successful with their Ray Martin specials in this regard.
So, the argument for a localised programme would be that you can actually get more people to watch TV in that market than they would otherwise - as they are attracted by the programme. This only works if you’re capable of making a good programme!
Exclusive
WIN’s Central Queensland sports journalist Tim Klingner was in Mackay over the weekend covering the WBBL matches played at Harrup Park. I’m surprised they bothered sending anyone up to cover the games, it’s a 7.5 hour round trip for something that has little significance to the local region where the bulletin airs.
It will probably appear on the “All Australian News” too.
A good example of this is was the local production of ‘The Love Shack’ in Tasmania on WIN. This programme displaced the 5.30pm Saturday programme and ran for 6 weeks. It was the # one programme for it’s timeslot in Hobart for the duration.
Riverina montage:
Maybe the reason for a second series not coming to fruition could be because it used Bec and George from The Block - perhaps there are contractual issues with using them (or possibly other former Block contestants) and the show might not perform as well with lesser known celebrities and given the animosity between Ten’s new owners (CBS) and WIN TV owner, Bruce Gordon, it is unlikely (contractual issues aside) that they could get someone like Barry Du Bois to host it.
I think they started filming this originally before Nine announced they were dumping WIN for SCA - perhaps that is a factor as to why there hasn’t been a second season
Canberra Special Report promo - for some reason uses an old end board that hasn’t been used for a while (and now out of date):
Promote a presenter who no longer presents for this region. Seems legit.
That’s minor compared to the way out-of-date title cards…
Tanya Dendrinos presenting weather in Central Queensland tonight. Going by the various Facebook pages she also presented Victoria and SNSW weather reports as per usual. Assuming she did all of QLD that’s 15 bulletins in one day. Good effort.
Canberra Bushfires report from yesterday:
I can (sort of) understand WIN blurring out the Nine watermark from the footage used, but to blur out their own watermark?
No cause for alarm but win news has changed there profile picture and timeline photos with a small update the glass looking things are gone on the sides now replaced with something looking like the globe seen in promos
Seems that only the southern states at this stage have received the new look social media graphics, looks softer than the previous version but rather pointless when they can’t change their basic on air presentation package to be less like their former affiliate.
Examples:
Now it looks more like Nine! I do wonder though why all this effort, hopefully we see new sets & graphics really soon!
I’m still not getting why everyone is expecting a new look for WIN News, yes, they have changed affiliations but they’ve changed to a less well known/respected news brand. They also changed because they had to, they wanted to keep the Nine affiliation.
So, looking at it from WIN’s point of view - if Nine aren’t issuing a cease and desist, WIN can continue to make theirs appear like it used to - familiarity will keep the viewers and make them less likely to change and keeping it appear similar to Nine News too where it’s a more trusted brand. WIN are doing the business thing here to try and keep the bulletins going. Why change it all and risk losing all the remaining viewers just to keep a few MediaSpy people who notice every little detail and similarity happy when the average viewer won’t care/notice on a conscious level.