Watermarks


#3433

It’s a new audience for Nine so they’re probably taking the opportunity to push some brand awareness.


#3434

Almost forgot WIN


Ten Sport
#3435

9Gem have lost the (WWOS) sport watermark, for at least 15min or so now


#3436

ABC are using a different watermark on their youtube stream:


#3437

Countdown clock on live iview stream


#3438

Great to see Seven using a themed sport watermark again, pink (as seen in previous years during Pink Lady AFL game), for the “Pink Test” at the SCG.


#3439


#3440

Sony Six in India.


#3441

Interesting results from a survey of younger viewers in US and Britain regarding watermarks (or onscreen channel logos).

It will be great if there is a similar survey for younger viewers in Australia, so their views can be compared to those of younger viewers in US and Britain in regards of watermarks.


#3442

Exploring the viewers’ reasons for preferring logos, Viacom’s study found that viewers in favor of logos thought the interface was better designed, more innovative, had better discovery and had “more current, desirable content.”

This makes absolutely no sense, but do we expect much from a study funded by a broadcaster?


#3443

And asking a subset of the population who have known nothing else but watermarks?

Dodgy methodology; put this “research” in the big round file.


#3444

I’m in the UK on holiday at the moment, and i’ve noticed that many channels only show their watermark for about a minute after returning from an ad break. Otherwise, it’s generally a clean feed.

The exception is the +1 channels, which have a little “+1” watermark permanently affixed to the channel (usually in the top right) through programming and ad breaks.


#3445


#3446

Fox are running a larger bug than usual for today’s NFL playoffs “Wild Card round” match, which is normal for Fox during special matches. Seven and Prime’s bugs are sitting over the top as a result.

Fox (via NFL GamePass):

7mate metro (via 7plus):

7mate via Prime

ESPN have their bug over on the left

For comparison, the normal Fox NFL bug
image


#3447

And so it should be.


#3448


#3449

Seven’s BBL coverage on BT Sports 1HD in the UK.


#3451

Face The Nation promo on WHP CBS21 Harrisburg Pennsylvania


#3452


#3453