Badly, but that’s what several of the networks are they’re doing, as evidenced by when the sport watermark is prematurely replaced by the standard one (MediaHub with Prime7 a few months ago comes to mind).
The server would be programmed to show a sport watermark during a sports programme, and then as soon as that finishes and playout begins an entertainment programme, the script would switch the watermark.
You underestimate how much modern playout systems don’t need humans.
They rely on pings from the server based on the programme. So when the sports programme goes overtime, the next show doesn’t start. So it keeps showing the sports watermark. Only when the play out server says that the entertainment program has started, does the watermark script or whatever display the general watermark.
Nine’s is worse but all commercial networks should fuck off.
This sort of rubbish was unacceptable even five years ago. The fact that it’s become normal to have solid multicoloured promotional watermarks taking up a distractingly large amount of screen real estate is just another reason why free-to-air is going to whither and die.
I know it’s there from which you capped from SC Central, but last I checked, mind you this was a month or so ago now, there was none present the times that I have had 7TWO switched on during this slot (the only time I’ve ever seen it during PTV is when there has been issues on a couple of prior occasions). Weird to see it there on Central though…
Is it any wonder why more and more people are tuning out of FTA to watch their favourite programmes via other means these days when they’re constantly subjected to these various in-your-face eyesores on a daily basis.