TV Commercials

Yeah. A send-up of that ad with someone telling the woman to take their hands/face off the glass (then having to clean it with a cloth & anti-bacterial spray) would probably be funnier!

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A 2006 television commercial for a Sunrise concert series CD.

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For some reason (although it no longer airs), this commercial still creeps me out due to the bad animation. From my research, the ad appears to date back to the 2000s, which makes sense.

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Seven’s favourite ad of Tokyo 2020 revealed

Australian Avocados’ “Our Green Gold” crowned winner

The winner of the Seven Network’s $1 million contest to crown the best ad shown during the Olympics Games Tokyo 2020 has been announced.

Australian Avocados’ “Our Green Gold” campaign won gold with the public, who voted it as their favourite ad shown during Seven’s live, free and exclusive coverage of the world’s biggest sporting event of the decade.

Australian Avocados has won free placement in Seven’s biggest sporting and cultural moments of the next nine months, worth $1 million.

The Olympics is jam-packed full of moments that move us. Drawing on the emotions of Tokyo 2020 provides brands an opportunity to connect at a deeper level with the audience which heightens awareness, recall and consideration.

Tokyo 2020 on Seven was the biggest television and streaming event in Australian history with more than 20 million Australian’s watching the inspiring action. We launched Favourite Ad of Tokyo 2020 to celebrate creativity and showcase the amazing work of the advertising industry in the Games as voted for by the nation. We were stunned by the quality of the ads entered that powerfully tapped into the emotion and excitement of the Olympics and connected with audiences.

Charlotte Valente, Seven West Media Chief Marketing Officer

A huge congratulations to the team at Hort Innovation and their agencies, TBWA and Atomic 212°. Their humorous and iconic Australian creative resonated with our audiences and demonstrates the power of contextual, creative advertising. Australian avocado farmers will benefit from having their ‘Our Green Gold’ campaign run in the greatest cultural and live moments on Seven between now and the Beijing Winter Olympics.

Katie Finney, Seven West Media’s Director of 7RED

Favourite Ad of Tokyo 2020 was open to advertisers who place an ad in Seven’s Olympics Games Tokyo 2020 coverage. The winner was decided by a public poll, with viewers who voted given the chance to win a Qantas holiday package valued at $25,000, supporting local communities and the travel Industry.

It’s great to see a much-loved Aussie fruit celebrated with this win. The campaign featured perfectly in the Olympics broadcast alongside our incredible Aussie athletes. Well done to the team at Hort Innovation, Atomic 212° and TBWA for delivering such a memorable and iconic campaign.

Claire Fenner, Managing Director and Partner, Atomic 212

Australia is the winner here. With the extra $1 million to put behind the ‘Our Green Gold’ campaign for Australian Avocados thanks to the Seven Network, we will drive more consumption of the best avocados on the planet, provide a nutritional head start for our future Australian Olympic champions and at the same time support our legendary Aussie growers.

Paul Bradbury, CEO, TBWA Australia and New Zealand

The Australian Avocados campaign is a celebration of all things green and gold and all things symbolically Aussie. The Olympics Games Tokyo 2020 provided the perfect platform to remind everyone that our country not only boasts first-class athletes, but the best fresh produce as well. Hort Innovation is thrilled that this campaign has received the viewers’ vote for ‘Best ad of Tokyo 2020’ – it just goes to show how much Aussies love their avocados and support our local growers.

Matt Brand, CEO, Hort Innovation

This TVC is still played off a VHS tape.




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While a popular consumer format, VHS was never used in broadcast. The original footage surely would’ve been recorded on analogue Betacam, with the more recent mastering possibly done on Digital Betacam.

Either way, it’s kind of a sad ad to watch now because that old woman has (most likely) since passed on!

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Nine announces return of State of Originality

E_TuIAtUUAAmpuZ

The biggest competition in Australian advertising returns for the 2022 State of Origin series.

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series.

This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not only an absolute sporting blockbuster but also a must-watch TV event where the ads would be as exciting as the football action.

McDonald’s were our first winners in 2020, with “End of Night” created by DDB with media partner OMD taking home the coveted big prize.

“McDonald’s brought us a beautiful ad to win the very first State of Originality, celebrating a part of the day few of us see, long after the big game is over. It was brilliantly crafted with a wicked soundtrack, It’s Oh So Quiet from Betty Hutton,” said Liana Dubois, Nine’s Director of Powered.

“In 2022, Nine will once again throw down the gauntlet, challenging advertisers to bring their big ideas to our screens to engage with our audiences.”

The State of Originality prize awards $1 million in advertising inventory across Nine’s television, radio, digital and print assets to the commercial judged the winner after the three live Origin telecasts.

Our judges for 2022 include dynamic duo Josh Whiteman and Paul Chappell, Co-Founders of Brand+Story and creators of this year’s acclaimed story of optimism, Fly Away from Qantas; Tara Ford, Chief Creative Officer, The Monkeys; Liana Dubois, Director, Powered by Nine; Cindy Gallop, Founder of MakeLoveNotPorn; and 3AW Breakfast presenter and media maven, Russel Howcroft.

“We could not be more thrilled to be bringing back State of Originality for a second year,” said Dubois. “And in particular, we’re delighted by the calibre of judges joining me to select the winner for 2022. Each of them shares Nine’s passion for great creativity and the fundamental power of a big idea to change the fortunes of a brand.”

Eligibility to enter requires advertising to be booked within the three-game period of State of Origin in 2022.

A Brisbane ad just aired in Sydney during Nine News.

It was for the NRL Finals in Brisbane this weekend and it wasn’t the usual TV coverage promo, there was no voiceover or Nine branding and only mentioned the venue and kick off times. Obviously given the lockdown Sydneysiders can’t attend.

Unusual to see something like this, let alone in prime time.

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you want bad animation? look at this one

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7Connect will come to life on Sunday 17 April during 7NEWS at 6.00pm with the official launch of Hyundai’s major new “We’re not waiting for the future | Imagine that” campaign.

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Due to time difference, does it mean this Hyundai ad will be shown at between 4pm and 5pm in WA?

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Well, they’re “not waiting for the future”. :stuck_out_tongue_winking_eye:

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Nine unveils first ads for State of Originality

Australia’s most iconic rugby league contest will see the most creative minds in advertising go head-to-head, with Nine unveiling a selection of entries in its State of Originality competition ahead of tonight’s 2022 State of Origin opener.

With the iconic three-game series between NSW and Queensland fast turning into a blockbuster clash of creativity for adland, the State of Originality competition will see KFC, Menulog, Sportsbet, McDonalds, Isuzu, UPI and Stan among the major brands battling it out for the highly anticipated prize.

The winner will take home the biggest prize in Australian advertising, with more than $1 million in inventory up for grabs across Nine’s television, radio, digital and print assets.
The competition was won by McDonalds, DDB and OMD last year.

The campaigns entered so far are: a new commercial by Menulog featuring global pop sensation Katy Perry entered by McCann / UM; a new Sportsbet commercial that is a parody of the Top Gun movie entered by PMG; and KFC ‘Fried Night Footy Feast’ entered by Ogilvy Australia / MediaCom.

In each of the three State of Origin games, Nine will unveil new entries for the competition, which will be then be judged by a panel consisting of leading advertising communicators: globally acclaimed disruptor and former CEO of BBH, founder of MakeLoveNotPorn and all-round advertising legend, Cindy Gallop; dynamic duo Josh Whiteman and Paul Chappell, Co-Founders of Brand+Story and creators of this year’s acclaimed story of optimism, Fly Away from Qantas; Australia’s most awarded creative*, Tara Ford, CCO of The Monkeys; former adman, Gruen panellist and 3AW Breakfast co-host Russel Howcroft; and Liana Dubois, Director, Powered by Nine.

“There’s no bigger platform to showcase Australian adland’s creativity than the State of Origin,” said Liana Dubois Nine’s Director of Powered. “These first three ads highlight the creativity that will ensure millions of viewers love the off-field action as much as the game itself.

“We have devised the State of Originality to push the industry to find entertaining and creative ways to engage viewers during the biggest and best sporting contest on television, with our ambition to see the State of Origin ultimately become Australia’s Super Bowl.”

Entries remain open until Round 3 of the State of Origin go to stateoforiginality.com.au for more information.

*bestadsontv.com

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Interesting ad during Origin tonight from Menulog “apologising” for so many ads in the first game, but then they show clips of Wendell Sailor brushing his teeth, or reading or sleeping.

And the Katy Perry Menulog one got a good airing too. But I prefer her to Snoop Dog.

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The music in the Woolworths Fix-Ems ad is laughable. It seems like they couldn’t secure the rights to the original recording of 2 Unlimited’s “Get Ready For This” so they instead used a crude soundalike cover.

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Menulog wins Nine’s State of Originality million

Menulog together with its agencies Thinkerbell and UM, is the 2022 winner of the biggest prize in Australian advertising taking home $1 million worth of inventory across Nine in the State of Originality.

Determined by an all-star judging panel, Nine’s State of Originality challenged brands and agencies to take the State of Origin platform to create unmissable ads capturing the attention of the millions of viewers watching each round of the series.

Menulog’s winning ad, “Wendell Sailor Brushing His Teeth”, was a humorous rapid fire response during Game 2 that put the brand into viewer conversation surrounding Menulog’s Katy Perry ad in Game 1. Ads were created using Wendell Sailor doing nothing more exciting or elaborate than engaging in his daily routine; brushing his teeth, reading and having a snooze as an antidote to the costume-filled, big musical score of their Game 1 ad.

“My sincere congratulations go to Menulog and their agencies, Thinkerbell and UM,” said Michael Stephenson, Nine’s Chief Sales Officer. “They took up both the challenge and opportunity in State of Originality, and reacted quickly to a real-world event during Game 1, owning the narrative and executing fresh creative to win over fans in Game 2.”

“I also want to thank our world class judges who have helped us to establish the State of Originality, which as the name suggests, is a call to arms for brands and agencies who want to be recognised for original, well-crafted work.”

Simon Cheng, Chief Marketing Officer of Menulog, said: “We’re thrilled to have won Nine’s State of Originality. Menulog is all about delivering joy to Aussies and this ad was about listening to our audience in real time and putting a smile on footy fans’ faces with a playful response. Big thank you to our partners, Thinkerbell, UM and Nine for working with us in such a creative and agile manner.”

In total, eight brands entered the competition: KFC, Sportsbet, Kia, Ampol, McDonald’s, Stan, The Arnott’s Group, and Menulog.

The competition was judged by a panel of leaders in advertising: international legend, Cindy Gallop; co-founders of Brand+Story, Josh Whiteman and Paul Chappell, the creators of last year’s brilliant campaign for Qantas, Fly Away; Australia’s living creative legend Tara Ford, CCO of The Monkeys; Gruen panellist and 3AW Breakfast co-host Russel Howcroft; and Nine’s CMO Liana Dubois.

Individual comments from the State of Originality jury supported the simple creativity and agility shown by the winning Menulog campaign, with the judges commenting that the work was highly responsive to consumer sentiment during the series and complimenting Menulog at the speed of how they responded.

It’s hard to hear this version after only knowing the menu log version, everything about that one just sounds better.

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It gets worse - there’s even a version for their Canadian arm, Skip the Dishes.

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Canadian guy doesn’t have a helmet lol

Comparison

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