Shit like this playing as nauseam is a big part of the reason why I stopped watching FTA long ago.
Really good, should hit the younger male demo open to a gamble quite well. Wouldn’t want to watch it every ad break though. Big ads need to be more measured in how often they are played, otherwise they lose their impact.
Yep, pretty much. Imagine how much financial strife the commercial TV & radio networks would be in if they couldn’t run gambling advertising!
The networks will air adverts that bring in the money. Do you think they will say “@MelbTV doesn’t like your ad any more, so we won’t accept you advertising with us any more”?
They threatened the same when cigarette advertising was banned from television in the 1970s. The networks, which had made millions out of cigarette advertising, survived.
Yeah, don’t get me wrong. I’d personally lover to see gambling advertising meet the same fate in the years to come.
But with the media industry struggling as it is now, it’s unlikely that any government would be brave enough to ban gambling advertising.
I certainly remember this old Betting Ad from a little over 10 years ago. I remember an old School Mate of mine use to chant out T!!! A!!! B!!! SPORTSBET!!! when this ad was on! Hahaha.
LOL yes, I’m sure if The Chaser’s War on Everything was still on today that would be an “Ad Road Test” candidate!
Although I’m hardly surprised that a bank would put out such a terrible commercial, because almost all advertising from the finance industry isn’t very good…
This ad mentioned previously currently seen on Seven’s main channel in Brisbane - 15 secs and consists of 2 slides - voice over reads out the text.
It reads: “Jesus Is our only hope For a FREE Holy Bible”. But there are free Bibles available from numerous sources. It needed a full stop after hope.
It is clearer on the voice over.
The importance of punctuation.
So not: “Jesus! Is our only hope For a FREE Holy Bible?"
Why Comic Sans of all fonts?
Nine unveils first ads for State of Originality
Australia has gained a new window into the incredible creativity in Aussie adland with Nine unveiling a selection of entries in its State of Originality competition as part of Game 1 of this evening’s 2021 State of Origin series.
The competition – the winner of which will take home the biggest prize in Australian advertising, with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets – has South Australia Tourism, Google, McDonald’s and Bundaberg among the major brands who will be in mix for the much anticipated competition.
The four campaigns to be announced as entries in the competition are: a new commercial by SA Tourism entitled “For those who want a little more” entered by TBWA Adelaide / Wavemaker, Google, “Help” entered by Colenso BBDO NZ / PHD, McDonald’s, “End of Night NSW”, entered by DDB Worldwide / OMD; and Bundaberg “Australia’s most famous cocktail: Bundy and Cola”, entered by Leo Burnett / Foundation.
In each of the three State of Origin games, Nine will unveil new entries for the competition, which will be then be judged by a panel consisting of leading advertising communicators: Australia’s most awarded creative*, Tara Ford, CCO of The Monkeys; Ant White, CCO of newly minted agency Howatson+White; former adman, Gruen panellist and 3AW Breakfast co-host Russel Howcroft; and globally acclaimed disruptor, former CEO of BBH, founder of MakeLoveNotPorn and all-round advertising legend, Cindy Gallop.
When the final list of entries is unveiled at the end of State of Origin Game 3, Nine will open a public judging component, with 20 per cent of the voting going to votes cast via the Wide World of Sports website.
“We could not be happier with the ads that have entered our State of Originality,” said Liana Dubois Nine’s Director of Powered. “These first four ads highlight the incredible creativity that exists within Australian adland, and they have taken advantage of the unique platform that is the State of Origin to reach an audience of millions of Australians.
“Our goal in creating State of Originality is to drive new creativity and ensure the advertising on screen is as entertaining and engaging as the footy on the field.”
Entries remain open until Round 3 of the State of Origin go to stateoforiginality.com.au for more information.
List of State of Originality entries announced so far:
-
SA Tourism
Campaign name: For those who want a little more
Agency: TBWA Adelaide / Wavemaker -
Google
Campaign name: Helpfulness
Agency: Colenso BBDO NZ / PHD -
McDonalds
Campaign name: End of Night NSW
Agency: DDB / OMD -
Bundaberg
Campaign name: Australia’s most famous cocktail: Bundy and Cola
Agency: Leo Burnett / Foundation
Videos
Is there a worse non-COVID related campaign currently doing the rounds on TV and the internet (as pre-roll spots) than the current ads for Subway with that Richard Marx song?!
There is a Subway ad worse than the “Fresh Prince of Bel-Air” one they did last year?
I don’t mind it. It’s funny.
Can’t stand it - not a bad idea (not great but there could be worse!) but terribly executed I think, way over the top so that it’s annoying.