The highest rating station in most markets is talk, and if they could do talk that successfully targeted a younger audience than the AM powerhouses do at the moment, it would be profitable for them. They’ve already got the sports rights that are a backbone of AM talk stations, and it would just be relatively simple expansions in their content.
I don’t think they could network it effectively, other than late nights, so it would likely be very much against the current flow of Triple M’s content, but they could do it.
To a point, while I personally wouldn’t want to see it happen, I’d rather they just picked an identity and went for it. I’d rather they commit to being a talk station so I could just remove them from my presets, than to keep flicking it on occasionally and hoping there’s a music shift, and even then hoping that the current music format is worth listening to.