The highest rating station in most markets is talk, and if they could do talk that successfully targeted a younger audience than the AM powerhouses do at the moment, it would be profitable for them. They’ve already got the sports rights that are a backbone of AM talk stations, and it would just be relatively simple expansions in their content.
I don’t think they could network it effectively, other than late nights, so it would likely be very much against the current flow of Triple M’s content, but they could do it.
To a point, while I personally wouldn’t want to see it happen, I’d rather they just picked an identity and went for it. I’d rather they commit to being a talk station so I could just remove them from my presets, than to keep flicking it on occasionally and hoping there’s a music shift, and even then hoping that the current music format is worth listening to.
Because it’s a Newcastle station, perhaps? It’s an inherit part of the local landscape? Maybe they see value in covering their games? To me, and yes, I am a Knights fan, so your earlier statement is now false, it meets perfectly with both their local focus (even if the new name sucks) and the music/comedy (if you could call it that)/sport focus of the network in general.
Seriously, I don’t listen to KO/MMM/whatever they call themselves this week whenever I’m up there, just do what I do and get Spotify or another streaming service for music, flick over to ABC 1233 for the news. Done. I don’t even listen to their Knights games, I stick to 1233.
I was being sarcastic towards @NRN11. Nothing personal towards the Newcastle Knights.
My point being that just because @NRN11 doesn’t know anyone who likes or listens to talkback, the fact is the metro ratings show that the top station in both Melbourne and Sydney are talkback.
I understand most of you blokes are traditionalist, FM for music AM for talk. But most of this talkback happens when 90% of the listener population isn’t even listening to radio. For shift workers such as myself it’s a blessing having something interesting to listen to at night to keep you motivated.
For people under 50 the AM options are terrible, boring, bland or zero personality.
I chat to the people in my workplace and nearly all of them listen to Luke Bona on night shift. This was the same at my previous place of work too.
It’s all good @ElCapitanCranky - paid memeber of the Knights here and have been since 1992 too 8 for us this year for sure!
On another note to keep this on topic, at least KO/MMM in Newcastle make a bit of effort with the Knights. And don’t take the silly talk they have before and after games
Random rumour that Triple M Sydney are considering Merrick and Rosso for 2019 breakfast - well 7 are running a poll about it anyway. Take of that what you will.
too 8 for us this year for sure!
