In Sydney, 2day FM rates pretty low these days, if it’s rates so well Classic Rock why not convert 104.1 into a classic rock station? Then if the listeners move stations it can still rate. Not sure if the listeners will continue to listen to the footy when classic rock disappears, it’s not like triple m can stop people listening to other classic rock stations online.
My comparsion, 2ue and 2gb are both talk. Now 2ue is changing but still GB has lifestyle segments too. They do still compete in some ways. JJJ and double JJ is similar though not commercial.
They like to each cast as wide a net as possible across their two stations.
SCA wouldn’t want 2DAY and MMM to be too similar, they would be effectively be competing with each other if one was Classic Rock and the other was say Modern Rock, or even as it is now.
Like it or not, 2Day along with The FOX are the flagships for the whole Hit Network, they really can’t push it to be something other than the rest of the network.
RnB is an absolute monster for the network, you just have to watch the phones light up when specials and RnB Friday is on. As a point of difference perhaps 2Day could do more RnB across the workday and cut the pop back a little to differentiate from KIIS and NOVA. The 16-39 target 2Day aims for do like their 90s music as well, research shows it.
At present with a new breakfast show that’s growing slowly, all it needs is time, patience, backing and marketing. It can find a niche and it can sit happily in the “playground” so to speak. Matty Anderson, the Content Director, is one of the real talents from NZ and he’s working so hard on the place to make it sound right.
I’m not going to argue that one with you because I agree fully. But I don’t have details on what the new spectrum lineup will be - hopefully they surprise and innovate.
I know you and many others don’t like the decision but ultimately it was made for business reasons. That’s the nature sometimes of the industry this forum focuses on
I think what many on here are questioning Jeffmister is the intelligence of the business making the decision. Not all decisions made for supposed business reasons are actually the right ones for the business - businesses make complete idiots of themselves all the time, and SCA more often than most.
Of course. If the amount of listeners SCA expects will switch over to Triple M after Classic Rock Digital shuts down doesn’t eventuate, the decision would have been the wrong one for their business because they would have lost listeners to rival stations or other platforms
With all of the talk about rebranding that is going on for the SCA regional stations to Triple M, I wonder what chance we will see 94.5 Triple M for Perth?
I would definitely put money on that - 94.5 Triple M Perth.
They’ve currently got the website triplem.com.au/perth diverting to triplem.com.au/modernrock but that can be changed in an instant
