It might be currently profitable, until it isn’t. If they continue to drive listeners away there comes a point where nobody is listening. If they want to survive longer term and want to continue to air sports on FM, they need to provide an alternative for people who want music on their digital channels - and their current offerings are substandard and not enough to keep people from looking for better music elsewhere.
Wasn’t referring to that. Was referring to how much money MMM can get from sports. It’s way more.
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I knew what you meant.. on a related note, why is it then that only the metro Ms air the Test cricket coverage (it wasn’t on the regionals last night, they were playing music instead) if, as you say, Triple M can make more $$$ out of sport content than music content?
Are they worried about the impact it will have on ratings, given it’s a smaller pond out in the regional areas and they are usually #1 or #2 out here?
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You’d assume so? Unless it’s a case of some impact on local sponsorships, given cricket is national sales? Or again being the point of difference to the ABC who will be taking the cricket?
The regionals are the same, they play the same Billy Joel, Phil Collin’s, Prince, Ed Sheeran and the same 80s songs to death. I swear they haven’t added a different song in that playlist since they went from Rocks Greatest Hits to Greatest Hits.
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They sort of already do this with MMM 90s and MMM 2000s. Extending this philosophy to the main station would be good. Considering Gold and Smooth are now playing some Dance and R&B as part of their weekday and weekend playlists, it wouldn’t hurt Triple M to skew younger and add some 90s and 2000s Dance & R&B to their music.
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Doesn’t even need to be dancer and R&B, just some tracks from Triple 90’s & 2000’s would do on Triple M. There’s way too much 80’s at the moment. They need to remember 1980 was 45 years ago now.
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And to think that vega copped it because they promoted themselves as “40 Years of Music”.
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If you listen to any Triple M outside of, say, Perth, you’d be forgiven for thinking the 90s never happened. Embarassing how much SCA parrots targeting “the audience that matters” when they’re solely playlisting for 55+ year olds.
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55 - 60yos were in their 20s to early 30s in the 90s. So that was still a peak music era for them too
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They flogged 90’s there for a fair while and they rated very poorly. They need to expand the playlist yes but the best rock is arguably pre 1990.
The issue is right there in your sentence — they flogged the ’90s. That’s exactly the problem with MMM Metro. They just keep rotating the same handful of artists over and over. Don’t get me wrong, I like AC/DC, and seeing Cold Chisel live last year was a genuine bucket-list moment for me. But do I need to hear the same bands four times a day? Absolutely not — especially when so many other great bands never get any airtime on MMM at all.
There’s a huge catalogue of rock and alternative music out there that stations just don’t touch. I’d love to hear something like “Peruvian Skies” by Dream Theater, for example — deeper cuts, prog tracks, anything outside the usual playlist.
And I’ve said it before: do something fun with the format! Play a random ARIA rock chart from years gone by on a Sunday arvo. Put on Dark Side of the Moon with a countdown so listeners can sync it up with The Wizard of Oz if they want to. It would give the station some personality and variety, instead of the same recycled setlist we’ve all heard a thousand times.
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100% agree there, unfortunately that takes time, energy and effort which costs money, something radio networks are lacking and reluctant to do in 2025.
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A bit of Eminem and House of Pain mixed in with some Fatboy Slim, Oasis, Incubus, Silverchair and Bluejuice wouldn’t go astray.
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In my opinion, EONFM / MMM was at its greatest in the 1980s when they played current music, album tracks, along with extended versions of songs with the occasional flashback. The music sounded fresh at the time and along with cool sounding jocks made it a great radio station. Unfortunately it now sounds boganish with too much sport and jocks that sound like they are at the local pub. It urgently needs a refresh.
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The new rock isn’t that crash hot, yes they could play more for sure there’s just not that much of it out there compared to the 80’s.
Sport has a huge engagement more so than music so having a portion of your content dedicated to that is smart in terms of revenue.
The Jocks are mostly networked which is garbage, but SCA are far better than their fm competitors in this department at this stage.
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You haven’t heard of Amyl and the Sniffers, Dallas Crane, King Gizzard and the Lizard Wizard, or the Casanovas?
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I have heard of them yes, I did say they could play more new rock but turning the playlist over to exclusively play modern rock won’t bode well with listeners.
There isn’t the influx of rock as there was back in the day as the genre where the bulk of young artists are coming from.
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Said it before a million times, say it again a million times. If listeners aren’t familiar with a song or band they will usually wander. Especially after Covid research kept coming back with radio stations and the music being “comfort food” for listeners. Hence why so few risks are taken.
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They could call it Triple F - Footy Fanatics Favourite 
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