The Triple M Pilot Week shows will be airing 6am to 8am in the same week as this Summer Breakfast show.
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Matty O telling Game Changers today about research and perceptuals.
“Bogan” was there. They tossed around if it was a good thing or bad thing and decided it was bad.
Then “rock” was discussed in positioning and it kept coming back as “40 percent less appealing” in all research
This is why they went broad with Good Times and Greatest Hits.
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Triple M announces Pilot Week finalists
After throwing open the doors for its first-ever Pilot Week – inviting everyday Australians to pitch their idea for a national Breakfast show – Triple M has received an overwhelming response, with a diverse mix of standout applicants from across the country.
Triple M has now revealed its Top 10 finalists, with five shows set to broadcast nationally from Monday 15 December.
- Jack Say and Isaac Gibbons – Swag on the Beat
- Paddy Gerrard and Maz Compton – Triple M Central Coast
- Max Price, Troy Kinne, and Tom Siegert – Yeah Good Podcast
- Steph de Sousa and Emily Tresidder – (Original show)
- Eliza Paschke and Liberty Paschke – Eliza and Liberty
- Isaac Smith and Elliot Garnaut – No Utes in the Valet
- Fergus Neal and Louis Phillips – On It Off It
- Jean Margaret, Tim Mountford, and Mark Pepper – (Original show)
- Shaun Malseed, Hunter Smith, and Harry Lloyd – The Tag Team
- Jake McKenna, Joe McKenna, and Riley McKenna – The MacPack
The ten teams will now work with Triple M’s content directors and senior producers to develop and record their Pilot Week programs, before five shows are selected for national broadcast from 6–8am, Monday 15 December to Friday 19 December.
Maz Compton had radio experience before (she co-hosted Dan and Maz on the Today network from 2014 to 2016).
Eliza and Liberty Paschke are sisters who competed on The Block in 2023.
Emily Tresidder is Hit Network’s weekend announcer. She is doing the pilot with former MasterChef Australia contestant Steph de Sousa.
Jake, Joe and Riley McKenna are three brothers from Perth who have hosted close to 200 episodes of The MacPack podcast.
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Yeah, a bit odd seeing a provincial brekkie show with a former metro brekkie, national drive & national nights announcer on that list.
It’d be biased if Maz makes it.
As Matty O said on Game Changers Radio, he’s hoping one of these shows could possibly be a weekend show on the network. Just put them on weekends already if you’re that keen.
former head writer for The Project
Paddy and Maz are the current breakfast hosts on Triple M Central Coast as mentioned in the article. Bit unfair. How’s that a pilot show?
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The problem with Triple M and the term “rock” is that they themselves have made it so narrow that the audience equate rock with ACDC, Midnight Oil and Chisel and nothing else. That’s why the research is negative. They’ve actually tied the terms rock and bogan together.
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Well said. With the recent AC/DC Sydney concert, 2MMM posted about the concert - owning “rock” and AC/DC. It’s in Triple M’s DNA.
I 1000% agree. SCA & Triple M are the only ones who’ve associated “rock” with “bogan”. Up until recently, B-Rock was a great example of how rock can be more about the music, live music & new music scene, rather than piss-heads & “westies”.
IMO, Triple M needs to go back to owning “rock”. Let’s face it, the public don’t actually know, nor care about “Good Times & Greatest Hits” (maybe regionally only). But IMO, the general consensus for the M’s, is they are, “the rock station”. Good luck shying away from that. It’ll take more than just on-air sweeps. Stop associating with AC/DC… stop playing Chisel & the Oils… stop playing the same playlist when you were positioning as, “Triple M Rocks” and give the station a complete sound overhaul - and only then will the public start to associate the station away from rock.
Heck, look at Triple M Perth. They aren’t really a “rock” station, but they’re not afraid to say, “Triple M Rocks”.
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Not necessarily. You would then need to look at completely changing the Triple M logo and giving it a huge makeover, then people won’t see it as “the rock station”, nor would they associate the station with rock anymore.
Or just have Heart replace Triple M, that voiceover guy on the Triple M promos and sweepers is also on Heart now. Drop the AFL partnership and cease the AFL broadcasts. As of now Triple M is nothing more than mostly a Bogan and Sports station, and as many here said, plays rock from AC/DC, Cold Chisel and Midnight Oil, because that’s what they associate themselves with.
Either go back to actually being a rock station or get yanked off the air in favour of Heart.[1]
Your thoughts, @ElCapitanCranky? ↩︎
Given the success of the retro Triple M apparel, I’d revert back to that logo and re-introduce the, “[CITY]’s Best Rock” positioner, however, I’d make it a hybrid of less bogan 80’s tracks and go more broad with some hip-hop, some R&B and mostly alternate/upcoming artists - really targeting triple j’s market.
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I don’t understand the fascination in changing Triple M to be a rock station, as it is at the moment, Triple M Adelaide and Brisbane rate quite well. Going to a Triple J playlist would be a disaster, they may as well be the one station that covers rock even if it is a small playlist.
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The only reason I say it, is I haven’t bothered listening to 2MMM and 3MMM at all for many years now, as when I have flicked to the station for the odd 2-3mins, I continue to hear the exact same artists & playlist I heard 10 years or more ago.
It may have a niche - but that’s not necessarily a good thing. Maybe there’s a reason other stations have moved on from those artists?
The word that keeps coming to mind when I think of MMMusic, is … “stale".
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Agree on both counts, they’ve tried targeting Triple J a few times before with disastrous results, hard to compete with a station that doesn’t have ads!
I know I’ve said this before, but widening the current playlist to include more songs and going less comedy/talk/sport and interspersed with news, information, traffic and announcers would be a winner for me , something Spotify can’t compete with. Listening to Spotify feels a bit soulless to me.
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Airing AFL, NRL and cricket is profitable for SCA. Despite the semi-frequent calls on here for Triple M to not air sports, it would be bonkers for them to do so.
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People here simply have no clue. Sad but true.
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I was clearly saying drop such sports broadcasts if Heart was to replace Triple M.
Of course we know that re sport .. doesn’t mean we can’t have a personal opinion on what we want Triple M to be.
Triple M only rate well in Brisbane and Adelaide by default, because there isn’t any competition on FM for the over 35 audience. It could be a whole lot more successful.
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I completely agree. “Stale” is the word I associate with MMM, even on their digital channels. I was even thinking yesterday that I haven’t listened to a complete song on MMM Classic Rock in as long as I can remember! Every time I flick through it on my presets, it’s playing a classic rock song I have heard thousands of times, never anything even slightly less than flogged to death.
They need to freshen things up. Not go too alternative, but just stop playing the same 200 songs.
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They just need to broaden the playlist so they don’t play the same 20 songs. I do prefer listening to Triple M 2000’s as the playlist is a little younger without all the 80’s on Triple M.
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