There’s 128k unsold in Brisbane that will permanently sit vacant as there’s no mechanism to sell it, especially not to a new entrant in the market.
Would be cool if 4TAB or SEN would take some cash and carry it/Breeze - but very unlikely.
As for the Perth situation, I think SCA made the right move. Mix used to be confused trying to appeal to a male audience without alienating their traditional female skew - leading to very safe playlists and slowly decaying audience share.
Mix in the Hit network is free to target their niche, and bring in some newer music without hurting a Hit sister station.
Triple M then gets to go for a unique audience that Hit/Mix never reached - the network reaches a wider variety of listeners so can sell to a far wider pool of advertisers than the old combo could.
Whether Triple M Perth in its current format does that, I dunno - I agree with other posts that the music doesn’t fit the talk/sport sections - which reminds me a lot of the problem KRock Geelong has.
i have heard the rude version but not on a networked show on triple m so maybe triple m dumb there playlist down for the regionals i also looked and didnt see it played on the regionals even the clean version
What’s sometimes annoying is that the censored version may not always be available on iTunes or Spotify - for example, the such version of The Script’s 2017 song “Rain” cannot be found on either platform, just the explicit version can be found.
2MMM especially has had an identity crisis since The Grill Team finished up. They had a somewhat promising start with Moonman, which as we know ended sourly leaving a B-Team brekkie line-up to rot away in the timeslot.
I would’ve thought Mick would rattle the cage a little more at breakfast, but there is only so much he can do given the stale station format. It’s a similar situation at 3MMM.
Both Mick Molloy & Marty in Melbourne are strong ambassadors for the Triple M metro brand, but I don’t feel they’re getting the promotional support they deserve.
Shake up the format. Be strong. Be different. And be “more out there”.
i dont think the music is the issue triple m is a rock station has always been there is to much networking
and to much talk and sport just play more music
Rock-ish. While the majority of music they play is rock, several of them have broadened their playlists so as to not be too niche.
But, I agree about the sport and talk. As soon as I hear the footy or any other sport, I switch off (and I’m smack bang in the middle of their target demo). Breakfast and (less sporty) drive shows are fine, but outside of those, I just want music.
Agree, I think there’s a reason why the other 5 commercial FM stations in Sydney & Melbourne all rate higher… because they focus on what they do best, music… No sport, no talk shows… just music… The M once meant something.
That unsold 128k you write of @Moe could be acquired by them?
Fairfax at the time didn’t enter the auction for surplus spectrum as owning 4BC & 4BH, they had enough for their ambition (which didn’t extend beyond The Buckle and now Nine keep NTS going).
4KQ used to do something similar - they had a “K-Tel selector” weekend and would play songs off the compilation albums of the 70s like “Explosive Hits” and “Ripper” series.
Its interesting, as I would say Triple M Hobart sounds really good at the moment. But MMM Hobart was never really 100% rock.
So if they just play music, what’s the point of difference to say Youtube music or spotify…The ads??
If you just want music there’s plenty of services out there, but I would argue for a commercial radio station/network to survive (and be profitable) they need to be different to that.
In AM talkback its big bold loud personalities like Ray Hadley and Neil Mitchell. In FM its big fake laughing duo’s or edgy announcers like Kyle and Jackie O.
Anyone can just play music but those ‘talents’ drive listeners, advertisers, and clicks…
Also remember someone like SCA pay lots of money for rights to Football (AFL and NRL) and Cricket, so why wouldn’t they use it across the network to provide huge amounts of content, with the added benefit of reducing music royalties, and unfortunately staff wages/costs.
I think they days of 100% live and local content (whatever that is) is gone…and probably will never be back…
It’s not JUST about the music…. well chosen music with intelligent presentation intertwined with related music news/trivia along with local news, weather and traffic updates is where radio shines, and something that streaming can’t really do. Add in some listener interaction with things like song requests, competitions eg.theme train guesses and I am sold!
