The 92.9 / MIX 94.5 / Triple M shake up in Perth was a ridiculous idea and has not worked at all.
It wasnāt necessarily a bad idea - just poorly executed.
92.9 shd have stayed the pop channel, Mix the oldies channel and Triple M the sporty/grunge channel.
Itās weird when I go home now and hear the stations all over the shop.
How do you get 3 stations when thereās only 2 frequencies? (on FM at least).
because im clearly confusing myself lol
So Triple M is 92.9? Is that how it works?
Didnāt it used to be 92.9, 94.5 and 96.1?
edit - I think im thinking Triple M was 96FM.
96.1 is ARN/Nova.
Southern Cross Austereo only has 92.9 and 94.5. They did have 96.1 as Triple M in the early 90s but sold that and bought 94.5 instead.
96.1 is ARN outright, 93.7 is the Nova/ARN JV
Southern Cross actually brought The Eagle (6ix)
Thinking it will get one of the 2 FM licenses in Perth.
The Eagle missed out on a Fm license and they sold it and it reverted back to 6ix.
Late Perth businessman Jack Bendatt sold both Fm stations to Southern Cross - 6pm and 6ky went from Am to Fm stations in 1990& 1991.
How do you figure? I like MIX94.5 being the Hit stationā¦
IMO the issue with Perth radio is that they are lacking a truly dedicated male-skewed rock station.
96FM has ties with the KIIS Network and must deliver the east coast HotAC programming (like K&J). And because of this half-hearted effort as a pure rock station, it leaves the audience divided between 96FM and Triple M Perth.
If there were just one pure Triple M or pure 96FM then they would perform a lot better.
Even when Mix94.5 was part of the Triple M Network, similar to 96FM it too wasnāt truly a male-skewed rock station.
Just have ONE station that āRocks Perthā and that would be enough to get a half-decent ratings result.
True but to be fair all capitals lack a dedicated full-time rock station. Triple M isnāt really a rock station. The only capital that partially has one is Brisbane, due to Rebel FM overspill.
A very good coincidence in my view, even in my neck of the woods (near Caboolture) Rebel90.5 can be picked up easily on my carās radio in stereo and with RDS.
Only problem is that it interferes with the ABC on 90.3, progressively getting worse the further you head north. 92.1 The Breeze does not have this problem, also in stereo with RDS and no interference in my experience. I may have stated this in another thread, but had another look at it today.
Triple M 104.5 seems to be largely rock, not many other songs that arenāt are played (besides for the occasional Coldplay song). Iād say imo they are one of the better network stations.
Would be cool if Rebel came onto DAB+ in Brisbane even if it is a relay of 90.5. Though they may have issues getting it to air (only having a remote license). Correct me if I am wrong tho.
Theoretically The Breeze could also suffer from adjacent channel interference from SEE FM on 91.9. But in both cases, the selectivity of the radio would be the limiting factor; some are better than others.
Iām not aware of any regulatory reason they couldnāt put Rebel and Breeze on DAB in Brisbane if they could get one of the licensed broadcasters to transmit it on DAB.
Iām in Morningside and get Rebel and Breeze perfectly in the car (better than River 94.9) and at home with my sound system plugged into the outside aerial.

Iām not aware of any regulatory reason they couldnāt put Rebel and Breeze on DAB in Brisbane if they could get one of the licensed broadcasters to transmit it on DAB.
Agree, no different to how CADA96.1 from the Blue Mountains gets on the Sydney DAB platform⦠Rebel just need to find someone who would lease them some spectrum - maybe 4TAB or SENQ

IMO the issue with Perth radio is that they are lacking a truly dedicated male-skewed rock station.
96FM has ties with the KIIS Network and must deliver the east coast HotAC programming (like K&J). And because of this half-hearted effort as a pure rock station, it leaves the audience divided between 96FM and Triple M Perth.
If there were just one pure Triple M or pure 96FM then they would perform a lot better.
Even when Mix94.5 was part of the Triple M Network, similar to 96FM it too wasnāt truly a male-skewed rock station.
Just have ONE station that āRocks Perthā and that would be enough to get a half-decent ratings result.
Traditionally though, rock stations donāt rate. Itās only when they broaden their playlist that their ratings grow. Both Triple M and 96FM know this, hence why Triple M Perth is a commercialised Triple J (circa late 90ās/early 00ās), almost like Nova when it first launched, and 96 has gone after the oldies left behind by Mixās swing to a Hit station. Even Triple M Adelaide and Brisbane have been more successful than Melbourne and Sydney, because they skew broader with their playlists.
Iām sure if there was more capacity added on to DAB by adding a new multiplex, then that would enable Rebel/Breeze and others, the opportunity to lease spectrum from the incumbents, possibly via SEN or TAB, depending of course on who owned it and how much would be available.

Iām not aware of any regulatory reason they couldnāt put Rebel and Breeze on DAB in Brisbane if they could get one of the licensed broadcasters to transmit it on DAB
Correct. They could just cal it āRebel Brisbaneā or āRebel Digitalā, essentially call it anything without the frequency and they could relay it.
The only problem is there is no spare DAB capacity in Brisbane , similar to Sydney and Melbourne. Iām referring here to SEN and TAB.
My understanding is a new multiple would require its own frequency block eg. 9D.