Or host the coverage at Seven’s Eveleigh HQ where most of the network’s Rio 2016 broadcast came from.
2 Likes
Olympic coverage Week commencing 18 July 2021
Thursday 22 July
08:30 PM The Front Bar Tokyo Olympics Edition
Friday 23 July
Sydney, Brisbane
07:00 PM Better Homes And Gardens
08:30 PM Olympic Games Tokyo 2020 Countdown To Opening Ceremony
09:00 PM Olympic Games Tokyo 2020 Opening Ceremony
12:30 AM Olympic Games Tokyo 2020 Post Wrap
Melbourne
07:00 PM AFL Rnd 19: Port Adelaide v Collingwood
08:30 PM Olympic Games Tokyo 2020 Countdown To Opening Ceremony
09:00 PM Olympic Games Tokyo 2020 Opening Ceremony
12:30 AM Olympic Games Tokyo 2020 Post Wrap
Adelaide
06:40 PM AFL Rnd 19: Port Adelaide v Collingwood
08:00 PM Olympic Games Tokyo 2020 Countdown To Opening Ceremony
08:30 PM Olympic Games Tokyo 2020 Opening Ceremony
12:00 AM Olympic Games Tokyo 2020 Post Wrap
Perth
06:30 PM Olympic Games Tokyo 2020 Countdown To Opening Ceremony
07:00 PM Olympic Games Tokyo 2020 Opening Ceremony
10:30 PM Olympic Games Tokyo 2020 Post Wrap
11:00 PM Ambulance: Code Red Rpt
Saturday 24 July
Sydney, Melbourne, Brisbane
06:00 AM Weekend Sunrise
09:00 AM Olympic Games Tokyo 2020 Day 1 - Morning Session
12:00 PM Olympic Games Tokyo 2020 Day 1 - Day Session
03:00 PM Olympic Games Tokyo 2020 Day 1 - Afternoon Session
06:00 PM Seven News
07:00 PM Olympic Games Tokyo 2020 Day 1 - Primetime Session
10:00 PM Olympic Games Tokyo 2020 Day 1 - Late Evening Session
12:00:00 AM - 03:00 AM Olympic Games Tokyo 2020 Day 1 - Overnight Session
Adelaide
06:00 AM Weekend Sunrise
08:30 AM Olympic Games Tokyo 2020 Day 1 - Morning Session
11:30 AM Olympic Games Tokyo 2020 Day 1 - Day Session
02:30 PM Olympic Games Tokyo 2020 Day 1 - Afternoon Session
06:00 PM Seven News
06:30 PM Olympic Games Tokyo 2020 Day 1 - Primetime Session
09:30 PM Olympic Games Tokyo 2020 Day 1 - Late Evening Session
11:30 PM - 02:30 AM Olympic Games Tokyo 2020 Day 1 - Overnight Session
Perth
06:00 AM Weekend Sunrise
09:00 AM Olympic Games Tokyo 2020 Day 1 - Morning Session
10:00 AM Olympic Games Tokyo 2020 Day 1 - Day Session
01:00 PM Olympic Games Tokyo 2020 Day 1 - Afternoon Session
04:00 PM Olympic Games Tokyo 2020 Day 1 - Afternoon Session
06:00 PM Seven News
07:00 PM Olympic Games Tokyo 2020 Day 1 - Primetime Session
08:00 PM Olympic Games Tokyo 2020 Day 1 - Late Evening Session
10:00:00 PM - 01:00 AM Olympic Games Tokyo 2020 Day 1 - Overnight Session
Wednesday 21 July
Adelaide
08:45 PM - 09:45 PM Olympic Games Tokyo 2020 Women’s Football (continues on 7)
Perth
07:15 PM - 09:30 PM Olympic Games Tokyo 2020 Women’s Football
Thursday 22 July
Sydney, Melbourne, Brisbane
08:15 PM - 10:30 PM Olympic Games Tokyo 2020 Men’s Football
Adelaide
07:45 PM - 10:00 PM Olympic Games Tokyo 2020 Men’s Football
Perth
06:15 PM - 08:30 PM Olympic Games Tokyo 2020 Men’s Football
Saturday 24 July
Sydney, Melbourne, Brisbane
09:00 AM Olympic Games Tokyo 2020
12:00 PM Olympic Games Tokyo 2020
03:00 PM Olympic Games Tokyo 2020
07:00 PM AFL Rnd 19: Melbourne v Western Bulldogs
10:00 PM Olympic Games Tokyo 2020
12:00 AM - 01:00 AM Olympic Games Tokyo 2020
Adelaide
08:30 AM Olympic Games Tokyo 2020
11:30 AM Olympic Games Tokyo 2020
03:00 PM Olympic Games Tokyo 2020
06:30 PM AFL Rnd 19: Melbourne v Western Bulldogs
09:30 PM Olympic Games Tokyo 2020
11:30 PM - 12:30 AM Olympic Games Tokyo 2020
Perth
07:00 AM Olympic Games Tokyo 2020
10:00 PM Olympic Games Tokyo 2020
01:00 PM Olympic Games Tokyo 2020
05:00 PM AFL Rnd 19: Melbourne v Western Bulldogs
08:00 PM Olympic Games Tokyo 2020
10:00 AM - 12:00 AM Olympic Games Tokyo 2020
More details will be posted as Seven fills out the schedule more. E&OE
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Can’t wait for the games. If Sydney extends lockdown it certainly will make the time indoors more tolerable.
It is so unfortunate that there is no hype and excitement. There will be no build up as there will be commentary coming from inside the venues and around Tokyo. This time it’s not sevens fault but if this is the way further games broadcasts are it will be a disaster moving forward.
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They will get exemptions, don’t worry.
No, but she is a freelancer currently after being let go by Fox in 2019.
Love this.
5 Likes
On the guides, Seven Perth will have a shortened 30 minute News bulletin on 23 July 2021. While the TOkyo Olympics Opening Ceremony will be on the primary channel, the Friday Night AFL will be moved to CHannel 7mate. I think Better Homes and Gardens will have to be shifted to 7two when games and the AFL are on.
Despite the Olympics on Channel 7, the Chase will roll out new episodes with Larry Emdur as host. While the Chase and 7 News will air on the primary channel, the Olympic Games will have to be shifted to 7Flix during that time. The AFL will have to be shwn on 7mate during the Games. 7Flix will utilise the channel for the continuation of the Olympics.
7Flix won’t be used. 7Two will carry coverage when 7 has other programming and 7Mate is being used. 7Flix will be used only in the worst of circumstances, as the channel is not available Australia-wide.
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The AFL would be stupid to have Friday night footy vs the Olympics.
They would be silly not to. And it’s in Seven interests to have two high rating sports on at the same time.
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Better Homes and Gardens probably won’t air during the Olympics
It’s an unavoidable clash. Seven aired the Olympics & AFL simultaneously in 2016 without too many issues anyway
7 Likes
They’ll have to schedule a game on Friday Night. Last time it happened was during the 2008 and 2016 Olympics
Another wasteful programming move.
Reminiscent of airing Passenger 57 straight after the Opening Ceremony (2m+ metro) of Gold Coast 2018 
Which raised eyebrows, including David on TVT.
Still have my Beijing 2008 one floating around somewhere, although that was published by Seven IIRC. Was invaluable (pre digital or certainly the technology and info we can rely on today), remember loving utilising it!
Recall the hosts all in suits standing in front of a waterfall, probably at some park in Sydney. Kylie Gillies, Sonia Kruger, Sandy Roberts and Matthew White were part of that team though. Not sure if there’s many left form their older days, Jim Wilson of course also now gone being at Nine radio.
I wonder if the late night timeslot is mainly for WA viewers so Seven won’t have to schedule a repeat movie?
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Couldn’t they Replay highlights nationally, as you say, better than re-runs nobody will watch. Is there a chance some sports may over-run too?
I’m only talking about the opening ceremony not the rest of the Olympics. 2016 too the OC was Saturday morning
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Seven unveils Olympic Games Tokyo 2020 sponsors
Huge brand support sees Seven surpass Rio ad revenue
As the clock ticks down to the Opening Ceremony of the world’s biggest cultural event of the decade, Seven West Media is proud to announce its broadcast partners and sponsors for the Olympic Games Tokyo 2020.
Toyota, Woolworths, Optus and McDonald’s join Seven’s live and free coverage as broadcast partners, with Harvey Norman, AAMI, and HP joining the most anticipated Olympics ever as broadcast sponsors. Local state sponsors include People’s Choice Credit Union and LiveLighter®. A number of additional large sponsors have been signed but cannot be named at this stage.
As brands look to have their messages placed at the forefront of Tokyo 2020, commercial interest in Seven’s coverage is at an all-time high, with ad sales surpassing that of Rio 2016 Olympic Games.
With less than a fortnight until the starting pistol is fired for a historic Tokyo 2020, we are delighted by the response so far to our most comprehensive coverage of the Olympic Games Tokyo 2020 across multiple platforms. We are particularly thrilled at the number of new and returning brands that have flocked to the event, recognising the significance and power of this unique moment in time.
Tokyo 2020 will bring Australia together in huge numbers. With an Australian-friendly time zone, it will be prime time all the time on Seven, with high-impact and high-demand inventory active across the 17 days of the Olympics and 16 days later for the Paralympics Games.
We are implementing interactive and innovative ad formats to create deeper connections for brands and our audiences throughout Tokyo 2020 and beyond. 7REDiQ will power deep understanding and insights into our audience. Our Enhanced Audience and Viewer Experience [E.A.V.E] will create data-enabled ad experiences that make advertising more personal, valuable and enjoyable, and produce more effective results for advertisers. 7ACT allows brands to insert dynamic QR codes into video assets and create unique, customised experiences that drive action.
Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics
For the first time, Seven will provide clients with total audience delivery reporting, delivering complete audience data on broadcast and digital elements of their campaigns. Tokyo 2020 is also the first Olympics set to be reported on by VOZ, which will deliver never-seen-before insight into cross-platform audience delivery.
Tokyo 2020 will be the biggest digital media event in Australian history and records will be broken in the sporting arena and in TV and digital audience numbers.
With so many individual events, the Olympic Games is a proven environment that attracts all sports fans and casual viewers. It’s the perfect platform for brand awareness and performance where advertisers can activate huge brand campaigns, target and reach hard-to-find audiences at scale, and help drive genuine business results.
Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics
Ahead of Tokyo 2020, Seven launched a $1 million contest to crown the best ad shown during of the event as voted by the public. Further details are available at www.inside7.com.au/favourite-ad-of-the-games
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I’ve already seen ads for McDonald’s and Bridgestone during the footy whom are both official IOC sponsors.
I have also seen Toyota’s Olympics ads in the past two weeks (Toyota is an IOC partner).
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Coupled with the Australian Olympic logo