Tbh… I’ve had to turn to Sunrise to get news this morning.
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Yeah, not good. I don’t think they’ve realised they are actually alienating a lot of viewers.
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No opening to the show this morning. Small caption to say Next-Today in Paris. Early coverage was of Jess Fox including a rare look at the commentators at the venue. The show has included in studio experts today.
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The show is the only place to go to get the full Olympic experience but this morning felt a bit flat and drawn out.
They needed more variety in coverage with some live crosses instead of basing everything in the dark studio. Fortunately so far there have been some big Australian highlights to share that viewers are going to tune in for, but further into the games that may not be case.
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This “Live Cross” shown at 9:40am yet it is dark in Longreach is deceptive - it is actually to a “live site” where the Matildas game was show around 3am.
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Viewers seemed to enjoy Sunday’s Today in Paris with a national audience over 800,0000 and an Early session with almost 700k.
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Reach or average?
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Average - Reach was 2.7 million.
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The ratings show they are killing it. Nine spent a fortune on the Olympics and are making the most of it.
Sure there are plenty who don’t care about the Olympics (myself included) and there are also people who do want regular news but the majority of viewers want all Olympics all the time and they are getting that.
Regular Today will be back in a couple of weeks. They may very well lose some to Sunrise or News Breakfast who won’t come back but I think they will be fine. They are likely to pick up many more who will take their place.
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In the minority? 
It’s a big hit so far, fat chance of any changes now
Exactly
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Yeah, I don’t think they will be able to include these two weeks in their yearly averages. It’s a completely separate show. Sunrise kept its branding, had openers and did Sunrise news updates. Today is effectively on hiatus as of yesterday.
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Confirmed that Today won last week in the 5-city market.
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They’ll include them and Seven won’t.
This is a story old as time.
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Nine News can include the Olympics weeks, no question. They coded it as ‘Today in Paris’ so it should be able to be identified separately, so that’s a start.
It will be interesting to see what they decide, because ACA last week from Paris rated lower. So, they’d want it excluded from their average.
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Today started at the strange time of 6:50 am. The 200m swimming was run then Rugby 7s were shown from about 6:20 am. A full swimming replay was followed by interviews from the Rugby then the news.
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How is the news being presented? Today News or 9 News presentation?
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Well the caps have the 9News graphics so 9News.
This show is not Today.
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Do they integrate it? Like do Karl and Sara throw to whoever’s reading?
Jayne’s the newsreader for the olympics
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They say something along the lines of “Here’s Jayne with the latest news”.
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