The problem is if you woke up this morning thinking “I’ll tune into Nine to catch up on what I missed overnight”, unless you tuned in at the right time when Today in Paris did a recap, you can’t do that because the show’s format (at least this morning) essentially requires you to have watched the entire program in order to be caught up because of its long-form nature.
Not only is that untenable on a weekday (let alone untenable for most people full stop) but viewers wanting a quick roundup first thing in the morning shouldn’t have to turn to the rightsholder’s main breakfast TV competitor (i.e., Sunrise) which is hampered by restrictions that a non Olympics rightsholder like Seven have to do that.
Today in Paris is not the Today Show - it’s an extension of Nine’s Olympic coverage. They’re two very separate and different formats/concepts.
The weekday editions will probably focus mostly on the games, and understandably so. But I would imagine there’d be more actual news inserted per half hour, than they did today.
I’m guessing this is the reason for keeping the morning sessions of Olympic coverage branded as Today and Weekend Today… to gain some weekly wins, and increase the averages across the year.
No doubt they will include Olympic weeks in their data.
I did mention this the other day, was pretty obvious for mine
Nine might’ve taken the view, that Australians are going to care about one thing and one thing only and that’s the Olympic Games, let alone local medal winners.
As with every other inch of the day for the next fortnight or so which they’ll completely own! They might’ve thought a traditional Today Show was more a risk of alienating and losing viewers who, given the time zone especially weeknights, would be sleeping and want to wake up and see who won what during breakfast. Notwithstanding 9Now and Stan Sport’s replays, highlights, minis etc.
Good luck to Sunrise and News Breakfast if they see gains here, but I can see what and why Nine have done what they’ve done. Today will certainly be at an advantage with lead-in and out plus those who’ve switched off on Channel 9.
IMO though, I still think Sunrise’s Olympics were better done and liked their approach. But like I said, the specific time zone and timeslot is a key factor for what Nine have done with Today here I reckon. Expect LA 2028 and Brisbane 2032 to look different again…
Pretty much mirrors what Seven did for Rio - viewers clearly wanted Olympics and the ratings then were very high. At that time it seems a bit “unfair” to label their coverage as Sunrise when in some cases there was non-stop live Olympic events being shown with just linking from the hosts. I don’t have an issue with “Today in Paris” doing a similar thing. Rather than taking traffic, politics, talking points etc.
No one is suggesting that Today in Paris should be a 100% traditional Today Show - it would be nonsensical for Nine to do that and not take full advantage of being the Olympics rightsholder. We wouldn’t be having this discussion if Today was merely very Olympics-heavy but still contained the elements that make the show what it usually is.
The issue is Nine are running promos during their Olympics promoting that the Today Show is broadcasting from Paris during the Olympics when (if today is an indication of the next few weeks) that is clearly not happening so that Today in Paris (which has a different format in order to serve as an extension to and continuation of Nine’s Olympics coverage) can take its place.
There are plenty of ways that Nine’s Olympics coverage and Today could have not only co-existed but benefitted each other without going down the route they’ve taken.
Ah, so it’s ‘Today in Paris’ as a WWOS program not ‘TODAY, in Paris’. I see the confusion. Makes sense why there is no TODAY branding whatsoever in the above caps.
You’d suspect during weekdays they’d have a heavier news bent and quicker round up of overnight. People have more time on weekends and get up later. Guess proof will be tomorrow.
I agree with you. I don’t think they advertised it like this and do think they’ve played with the truth but from what was seen this morning it’s definitely Today (as in “what happened Today”) in Paris.
It’s pretty much what all breakfast shows do the world over. You have to be pretty dumb if you didn’t expect “Today in Paris” to have a focus on the Olympics.
It’s 2 weeks every 4 years and frankly viewers should appreciated the break from the day to day misery of the regular news cycle in favour of something a bit more joyous.
Time to head to work and no update of overnight from Today. Replayed Jess Fox’s win (fair enough) but in its entirety including crosses to the Olympic village and Penrith.
Karl and Sarah then dribbled on afterwards.
Not hitting the mark for me.
Should be an overnight wrap before playing replays in full.
Great meltdowns and defending the indefensible. 
