Has anyone managed to find this guys podcast?
I tried searching for it today. Nothing 
Yeah I canât find it anywhere.
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They could try a short straight news bulletin for a while⌠maybe 6 or 12 months and program kids shows or whatever around it, doesnât really matter⌠basically withdraw from the breakfast news market⌠if the audience have to watch Sunrise as the alternative they may very well tire of it in 12 months, then re-launch a whole new team, format etc
They have to do something differentâŚ
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Ten still owns the Good Morning Australia trademark.
Saturday 2 November-
Alex Heinke is presenting weather from Queensland this morning.
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After all these years they still have it?
Thatâs a very risky strategy, especially in 2019 when audiences arenât easy to get back.
Fridayâs edition sank to an all-year low- below 260k- making it the lowest result since 2006. Today was outrated nationally by News Breakfast and Sunrise more than 140k ahead!
@TV.Cynic The week gone has to be the lowest weekly result for Today in a long time?
Definitely the lowest week this year.
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What else can they do? Theyâre not just bleeding, theyâre haemorrhaging!
All those years ago Sunrise launched as a new player with a new approach against a show that had been established for decades. I get itâs a different landscape these days, but nothing theyâve tried so far has workedâŚnot even Lisa and Karl, their best team in years, weâre able to topple Sunrise for good.
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Why do they have to topple Sunrise? Why canât they keep on going with a show at number two? Many shows around the world continue, never making it to number one. Making it to the top may be the goal but itâs not the point of producing a daily breakfast show.
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True. the end result is to make money 
Well true.
But youâd think being so far behind as No2 wouldnât be as lucrative to advertisersâŚ
If shows are so content being âNo2â why does 9News in Brisbane try to fool people that theyâre âNo1â?
Also⌠their current product isnât really something of amazing quality, so if theyâre going to be content with just producing a good show, then do that.
My concern is more that dumping a known brand is much more risky. The ratings now are low, but theyâre not asterisks, which is what Nine could see if they moved to a new format and unfamiliar brand.
Itâs not impossible for Nine to have its own Wake Up fiasco. In fact, I think itâs more likely now, when thereâs much less viewer loyalty than before, for Nine to botch a new program. Today is on the nose, but itâs not unsalvagable. A lot of its current problems come down to terrible branding and poor choice of hosts.
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Well, obviously they want to be number one to command a higher advertising rate but itâs number of viewers and demographics that matter more. My point is that you can survive by being number 2 or number 3 if you can still attract advertisers.
You donât scrap a show and think about restarting it down the track. That would be suicide for the show and the network if they then kept trying new concepts without success. What they need to is research viewer thoughts, trial changes and make them over time.
Sunrise didnât become number one overnight. They tweaked and tweaked and tweaked it to get it right. And they are still doing that.
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Honestly doesnât worry me, I rarely watch the show. But itâs clear they need to do something very different from everything theyâve tried over the last 15 years
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Hi guys the podcast went live on Apple Podcasts November 1. Hereâs the link: www.focusmedianews.com.au or search Focus Australian Media News
For the record, my source is a long time Nine employee who Iâve known and trusted for many years. I stand by the story.
Both Alison & Karl are already contracted to Nine and their contracts donât have to be varied to proceed.
Itâs about bringing back the fun and chemistry to the show. What is currently going to air is a total disaster.
My understanding is their chemistry is off the charts and the trigger is ready to be pulled.
To clarify, the move to North Sydney studios is mid to late 2020, however the change to Ali & Karl will come late January 2020 Iâm told. I wasnât suggesting the change will happen at the same time as the relocation.
We shall all await a public announcement of course.
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