Sylvia is back at what she does best- reporting and that is with respect.
Interesting to see what Today would have been like if Deb replaced Georgie.
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Surely Iâm not the only one who wasnât surprised to hear about this?!
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Michael Pell trying to create negative publicity to avoid Today increasing ratings.
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I saw both a Sunrise and Today promo claiming they were both #1. The sunrise one being on today
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I think this is just poor form from Seven. And I hope this gets thrown out
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Seven just threatening to sue Nine casts doubt on their win claim and creates uncertainty.
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[quote=âWade, post:858, topic:101, full:trueâ]
I think this is just poor form from Seven. And I hope this gets thrown out
[/quote] Especially given that since Today are ânumber 1â, Sunrise now all of a sudden adds "Australiaâs Number 1ââ to every promo this year.
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Once again, even though breakfast / 6pm news has always been measured by âweeks wonâ.
Ch 7 do have a vaild point. Including Olympics, Sunrise are still in front (metro average).
Their better point, which is probably how that hope to win, is that they actually are âAustraliaâs #1â (metro + regional)⌠By a long way 
Channel Seven sues Nine over claim Today Show has higher ratings than Sunrise
Channel Seven is suing the Nine Network over claims Nineâs morning program The Today Show has higher ratings than Sevenâs competing program, Sunrise.
A statement of claim was filed in the Federal Court on Wednesday afternoon and a hearing is scheduled for Friday.
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Iâm sure itâs something that Nine didnât want, yet more legal trouble. Theyâve been in plenty lately with the 60 Minutes debacle, the 9Now streaming case against WIN, last yearâs The Hot Plate debacle, etc.
Although personally, I find this quite ridiculous. How about improving the quality of Sunrise before worrying about trivial stuff like this Seven?
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Too hard basket. 
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Pell spit his diamond encrusted dummy again? Olympics shouldnât be counted. Its an event that happens every 4 years and it not a true reflection on ratings because people tune into watch the sports and Sunrise is covering them because of the timeslot.
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My summary as I see it, though we donât know what the arguments are at this stage.
Nineâs claim to being number one:
Today has won more weeks than Sunrise this year with or without Olympics in the 5-city metro market, to the extent that the show canât be beaten based on number of weeks won.
While I personally donât think this a very good measure, it is a claim that has been been made in the past by Seven without dispute and seems to be otherwise well accepted in the industry.
Seven has publicly disputed the number one claim in two ways.
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Weeks won is not a proper measure of being number one and that the average audience of a show across the year is the only proper measure. With that argument, neither show could make a claim until the end of the year because it is very close based on average weekly audiences. If Olympics are excluded (as Seven did in 2012 when Nine had the London Olympics), Today is slightly in front; if they are included. Sunrise is slightly in front.
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Second claim is based on regional + metro numbers where Sunrise is in front. If you look back at previous program wins by Seven over the years, there are lots of examples where they have claims to be number one solely based on metro numbers, so in this case, they are being inconsistent.
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Exactly, letâs call Sevenâs actions for what they are: a dummyspit move trying to save face.
You canât use one form of measurement as the defacto means of winning the ratings, and then trash that same metric the moment you start losing. I mean, you can, because Seven are doing that, but itâs poor form and potentially a PR disaster. Australians hate a whinger.
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As noted at week 28 in the Seven v Nine News Ratings topic :
The potential exists for networks after next week to start claiming their news service has âwon the yearâ based on number of weeks of the 40-week survey won. Potential claims from 9 Sydney, 7 Adelaide and 7 Perth plus I wouldnât be surprised if Seven claimed a national win based on the traditional 6pm result (even though across the hour that isnât the case).
Seven News at this stage had won 21 weeks at 6pm exactly the same number as Today.
According to this post, the next day Seven started running promos claiming âAustraliaâs Number 1â
The full post is here:
Really, you can cut the numbers anyway you like
âAustraliaâs #1â - Well, ALL networks have use the 5 city measure for ratings claims for decades
"Australiaâs #1" - Yes, I agree - it should really be national viewership
"Australiaâs Most Watched" is a claim I Think Sunrise could make
Then moving on to News
7 or 9 News could claim âAustraliaâs Number #1â based on just the 6pm news. But what if the claim refers to the actual news service, and then you would like at ratings for Early News, morning shows, morning news, 3pm news, 4pm news and 6pm news"
What if online is factored into the news service âMore Australians get their news from 9 News than any other sourceâ
9 News is carried on all SCA stations and 7 News is carried on Prime7/GWN stations - what if someone crunches the numbers and comes up with something different there?
âVictoriaâs #1â could be different to "Australiaâs #extra
and 7 News could well claim to be âNSWâs most watched newsâ or â#1â as it airs across Prime7 - where as 9 News doe snot air at all in NNSW - NBN News does.
And then - if you look at ratings - relative to market share - SC News Tas and GWN7 News WA could both claim to be âAustraliaâs highest rating newsâ
So really - the point is - you can claim anything you want,
I think the big story is Sunrise has clearly weakened. Today has clearly strengthen. But nationally, Sunrise is still way ahead.
Nine may want to work with itâs SCA and NBN stations to try and increase Todayâs ratings in those areas to get the national numbers up. Having some more Newcastle News and perhaps working with SCA stations to offer local news windows or local weather and news tickers could be a good way to do this.
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Sure, but if youâre going to sue another network for bragging about being number one, youâll have to explain why you used that same metric to claim the same feat for every year since 2004!
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Completely agree with you!
And if âfavourite / #1 / most watchedâ promo and press release claims must refer to national viewership, not just Top 5 markets per Sevenâs claim - then they may want to reconsider their Upfront release yesterday:
HOUSE RULES
Australiaâs number one renovation show
Then what is âThe Blockâ?
WANTED is Australiaâs number one regular drama of 2016
Is that true, can anyone think of a drama that did better? What about Offspring on Ten / SC / WIN?
THE SECRET DAUGHTER is currently the number one drama on Australian television
Looking at Top 5 markets, âDaughterâ and âDoctor Doctorâ are neck-a-neck. Nine may want to crunch season to date figures nationally.
ratings have NEVER been based on regional figures. Advertising rates are set on 5 cap cities and has always been the standard measurement.
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Channel 9 GEM?
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