Maybe 10 may reconsider and reenter negotiations for the extension of the TV rights
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I think that race has already been run and been won, according to reports and Eddieâs comments.
Itâs clear from their statement 10 didnât like the direction and control that was being put on the new broadcast rights and didnât see value in the proposition anymore.
If it means they can pursue other opportunities with that yearly investment redirected into primetime, then Iâm all for it.
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Copy, paste edit the year and you run this article every year.
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Itâs also been 5 years, suggests to me itâs just casual viewers affected who have no idea what theyâre doing or tuning into.
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Not to mention 10 had the longest heritage with race from around 1975 through 2002 of successive rights. So it has a long association with the race. Most plebs wonât know or care unfortunately.
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I think itâs a couple of things - Seven has racing most weekends of the year (and gives it a reasonable promo push for big events), but also its a reflection of how few people are watching Ten and are exposed to any promotion of the event.
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Ratings were up on the previous year. Itâs only taken 5 years for people to realise itâs shown on 10.
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The other thing is Racing NSW is trying as hardest to turn its state into the heart of horse racing and taking some of the glamour and hype away from the Melbourne Cup is a part of that.
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10âs coverage of TAB Champions Stakes Day finished at 6.05pm AEDT.
Eddie had a coarse voice today but he soldiered through. Understandable given he had a busy week, hosting 10âs Melbourne Cup carnival broadcast on Tuesday, Thursday and today, plus hosting the Ron Barassi state memorial yesterday.
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Coverage finished late at 6:05pm.
Eddie farewelled the networks coverage.
10 sport now left with some cheap and nasty simulcast deals and and the low rating Football rights. Itâs going to be a long time for them in the wilderness until they can again regain some sort of exclusive suite of sport.
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Like him or loathe him, Eddie is a true champion of the Australian media.
I dare say, by the time he retires from the media (which I think is some years away yet), he may well be considered Australiaâs GOAT across radio/TV.
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He has presented NYE, Carols by Candlelight, Olympic Games, AFL and Melbourne Cup
Eddie will be on Nine next year of course
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It was a pretty low-key farewell - surprised that the broadcast didnât end with a look back on the past five years of 10âs coverage.
A distinction needs to be made between the A-Leagues (which is frankly more of a Paramount+ property rather than 10) and the Football Australia rights packages considering the Matildas & Socceroos games perform quite well.
Retaining the Football Australia is essential for 10 to still at least have a significant foothold in the sports landscape - especially considering it would result in them having the rights to the 2027 FIFA Womenâs World Cup.
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Right there is where 10 arenât in the game. If they were really want to cement themselves as the home of round ball football, they would have stumped up the money for the WC rights in Australia.
Instead they were too stubborn to go with Optus Sport, which then one has to question why they were happy to sign up to NBL as itâs joint with ESPN/fox (as itâs found on fox sports/Kayo). 
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10 missed out on the 2026 Menâs FIFA World Cup rights to longtime incumbent broadcaster SBS
Not just 10, but Iâm sure other broadcasters expressed interest. Optus Sport, likely 7 again after the recent WWC, likely Nine/Stan too.
Hard not to see how it didnât go to SBS after 40 years of them being the broadcaster for the World Cup, they might have a first right of refusal for any negotiations or final offer.
Easy to say 10 didnât stump up the money for it in negotiations, when nobody actually knows? 
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Rights were cheap and production requirements minimal (if any)?
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This wasnât exclusive though
I doubt theyâre even paying anything except an advertising split/contra for the NBLâŚ
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