Ten Sport

[TV.Cynic]

Old Hollywood Paramount History Meets Glorious Carnival

Paramount Birdcage Marquee At 2022 Melbourne Cup Carnival.

Perfectly positioned in the front row of The Birdcage, the Paramount marquee will offer guests a bird’s eye view of all the racing action of the 2022 Melbourne Cup Carnival.

Unveiled today by Network 10’s stellar stable of broadcast talent for the Carnival, the marquee is inspired by the glamour and grandeur of old Hollywood and the history of Paramount, the Paramount marquee is the chicest trackside destination.

The multi-level marquee sports both a hidden speakeasy and an airy aviary. Guests in every space will be treated to first-class catering and bespoke daily cocktails, created by an in-house mixologist, while enjoying the finest entertainment, ranging from a Gospel choir to leading global entertainers, including DJ Mafia.

Boasting grand floor-to-ceiling windows highlighting uninterrupted vistas of the racetrack, guests hoping to spot a photo-finish or snap their own photo-opportunity, are in the right place.

The trackside footprint extends far beyond the Paramount marquee with unprecedented access to the live and free broadcast on 10 and 10 Play.

A multi-studio set-up across Flemington Racecourse will see the spectacular broadcast team interview jockeys, trainers, owners and celebrities while providing incredible vision of all the fabulous fashions on the field over the four days of the iconic Carnival.

It all begins with Penfolds Victoria Derby Day on Saturday, 29 October, followed by Lexus Melbourne Cup Day on Tuesday, 1 November, Kennedy Oaks Day on Thursday, 3 November and TAB Champions Stakes Day on Saturday, 5 November, live and free on 10 and 10 Play.

Can’t wait until Saturday for racing action? Get excited for the Carnival by watching 10 Play’s first ever fast channel Melbourne Cup Carnival: The Archives, bringing you 24/7 Melbourne Cup Carnival content including previous races, special features, archival footage and in-depth interviews with trainers and three-time Melbourne Cup winning jockey, Glen Boss.

Then on Friday night at 10.30pm AEDT on 10 and 10 Play, Road To The Cup will preview all the action to come for Penfolds Victoria Derby Day.

The Melbourne Cup Carnival is partnering with GIVIT to support flood-impacted people and communities around Australia. 100% of publicly donated money received by GIVIT will be used to purchase exactly what’s needed by people and communities impacted by the floods. For more information and to donate click here.

[JohnsonTV]

@VictorianSun

Just arrogant from NSW/Seven

I agree. In recent years Racing NSW has scheduled big prize races to steal the limelight from Melbourne’s Spring Racing Carnival. We have seen The Everest held on the same day as Caulfield Cup, The Golden Eagle on the same day as Victoria Derby, and next week it will be The Big Dance on the same day as Melbourne Cup. Without these races, Seven will simply have treated it as a normal race day in Sydney.

Also note that Racing Victoria doesn’t reciprocate when Sydney has its Autumn Racing Carnival each year.

[bacco007]

@JohnsonTV

In recent years Racing NSW has scheduled big prize races to steal the limelight from Melbourne’s Spring Racing Carnival.

Melbourne Cup day has been ripe for attracting better quality racing for some time now in an attempt to get people to the track (across multiple venues) for the day.

[BJT2]

They’ve also had a lot of success due to NSW Racing benefiting from a premium watched network (Seven) that covers horse racing 12 months of the year.

The VRC are now seeing the negative aspects of going with TEN. I’ve got no doubt, the VRC will be getting back in bed with Seven after these broadcast right are finished.

Anyone know how long until Melbourne Cut rights are up?

[Jack_Laverty]

@JohnsonTV

I agree. In recent years Racing NSW has scheduled big prize races to steal the limelight from Melbourne’s Spring Racing Carnival. We have seen The Everest held on the same day as Caulfield Cup, The Golden Eagle on the same day as Victoria Derby, and next week it will be The Big Dance on the same day as Melbourne Cup. Without these races, Seven will simply have treated it as a normal race day in Sydney.

All these races are still happening and it’s going to keep happening. It’s called competing against the competition. not arrogance.

[cmo]

New graphics for the coverage this year.

Good to see Francesca Cumania back and Ed back on 10.

[Jeffmister]

@JohnsonTV

I agree. In recent years Racing NSW has scheduled big prize races to steal the limelight from Melbourne’s Spring Racing Carnival. We have seen The Everest held on the same day as Caulfield Cup, The Golden Eagle on the same day as Victoria Derby, and next week it will be The Big Dance on the same day as Melbourne Cup. Without these races, Seven will simply have treated it as a normal race day in Sydney.

Also note that Racing Victoria doesn’t reciprocate when Sydney has its Autumn Racing Carnival each year.

VIC doesn’t have an inherent right over the Spring Racing Carnival in the same way NSW doesn’t have an inherent right over the Autumn Racing Carnival. If Racing Victoria are annoyed about the way Racing NSW has ‘intruded’ into their flagship portion of the racing year, there’s nothing stopping them from introducing races and initiatives during the Autumn Racing Carnival to try and steal some of the spotlight from NSW (as they’ve indeed done with the All Star Mile).

@BJT2

I’ve got no doubt, the VRC will be getting back in bed with Seven after these broadcast right are finished.

Unless 10 decides not to renew the Melbourne Cup Carnival rights, don’t know whether that’ll be the case. Race days such as The Golden Eagle & The Big Dance are filling the gap for Seven in absence of being able to show the Melbourne Cup Carnival. That along with the fact that Seven is probably paying the same amount (if not less) for their year-round rights than 10 are for four days of horse racing each year means there’s just not the same imperative that there probably was when they lost the rights to regain them at any cost.

[BJT2]

@Jeffmister

Unless 10 decides not to renew the Melbourne Cup Carnival rights, don’t know whether that’ll be the case

I think you’ve missed the point. Numbers and ratings have reduced for the cup coverage on 10. Increased competition from Seven and Sydney events are killing it. Hence why the VRC will want to go back to Seven. Sometimes it’s not about the money.

[cmo]

They good thing about 10 covering this is the effort they put in with multi-platform and multi studio coverage. They invest a lot into not only having mounting yard coverage but a full blown studio at the venue and the marquee etc. Their coverage looks and feels grander and classier than anything seven dishes up.

Perhaps seven have blown their brains out on the AFL and can’t afford to regain the rights. At $20m a year I doubt seven will be able to afford that. Not sure if the VRC are going to get much of a lift on that rights fee either.

[TV.Cynic]

10 Sport

[bubandbob]

It’s weird seeing Eddie back at 10.

[cmo]

At least with 10 we don’t have to put up with those idiots Hamish Mclachlan and Jason Richardson. Terrible broadcasters.

[VictorianSun]

Prefer old graphics

[bacco007]

@cmo

At $20m a year I doubt seven will be able to afford that. Not sure if the VRC are going to get much of a lift on that rights fee either.

Frankly $20m/year is paying overs for an event you have basically no exclusivity to where the actual coverage of the sporting element is lucky to be half an hour to 40 minutes and is predominately at a time where people arent in a position to watch.

[bands06]

I thought Ten’s previous graphics package was fantastic. Not sold on this one at all yet.

[cmo]

@bands06

Not sold on this one at all yet.

Too much channel 10 “blue”.

It’s a little more readable than the last package though.

[BJT2]

@cmo

Perhaps seven have blown their brains out on the AFL and can’t afford to regain the rights. At $20m a year I doubt seven will be able to afford that. Not sure if the VRC are going to get much of a lift on that rights fee either.

I think with Seven not renewing its cricket rights… I can see Melbourne Cup returning to that Network. Plus Seven is the home of horse racing.

10/Paramount will most like move their business model to cricket over the summer months. Makes sense.

Nine will obtain Tennis. I can’t see them moving away from this anytime soon.

[VictorianSun]

Agreed

[Jeffmister]

@cmo

They good thing about 10 covering this is the effort they put in with multi-platform and multi studio coverage. They invest a lot into not only having mounting yard coverage but a full blown studio at the venue and the marquee etc.

Would argue though that the main studio (i.e., the one with the screen) is unnecessary. It seems odd for 10 to have their key people in Ed, Francesca & Glen Boss be situated in a setting where it looks like they’re covering proceedings from an off-site studio when they’re actually at Flemington. Where the trio began the coverage this morning (i.e., the Mounting Yard) is where they should be located.

[cmo]

They’ve been going back and forth from there. Both hosting teams are utilizing both hosting areas.