Yes hence the high rotation. Every single ad break through the day, outdoor media, radio spots, socials. The marketing will be needed for brand awareness.
They do have the ad for the main 10 page on Facebook and Instagram that is sized for social media usage, so that is a good start at least:
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Wow! looks impressive - i think it will be a new take on how the 6PM news is delivered and with a dual header. 10âs latest foray into a possible 6PM battle that may gain viewers over the years into a real competitor.
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I know thereâs an inclination here to destroy anything 10 does and they have deserved it at times over the years but we really need to be supporting investment in journalism, live content and having a go at a true flagship national news cast. Letâs hope they think out of the box in terms of how they present this.
We really need for it to work. Itâs essential in our ever decreasing media landscape in Australia.
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Definitely a shrinkflation story coming our way
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I donât think it needs to yet. Itâs forward sizzle to get people familiar with the brand. The only thing missing is really the mention itâs a current affairs show.
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This appears to be more than a current affairs show.
Itâs not a stock standard extension of the 5pm bulletin either.
I think the big challenge for this show is going to be online presence. They need to be ramping up ads on social media.
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I would actually tend to agree. It is a well-made promo (Iâm not sold on the choice of song, but itâs fine, I guess), but from a marketing point of view, I really see no substance beyond what you mentioned.
Letâs leave aside the fact that we are about two weeks from the program launching. This is a new brand with zero equity. The marketing effort needs to focus on convincing people that your product is different and better than what they currently consume, in this case the 6pm bulletins. After watching the promo, I am left with the question of how is this any different.
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100%
Promo is beautifully executed.
The USP (unique selling point) is not clear. There is no focused marketing message here. It feels all generic and wishy washy. I have no idea what they are selling or what this show is based on this
Gorgeous promo though - and wishing 10 every success
A prime time commercial network news service on a major network - when was the last time Australia had that?
So what news is on Saturdays? Local only at 5?
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National bulletin by Chris Bath. It goes for 90mins.
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Itâs a national news show with extensive reporting on the top stories of that day. I would assume interviews will be included. And investigation stories added into the mix. Looks similar to CBS Evening News.
I worry that this format might be too drawn out over an hour. And also catering for highly educated audiences.
How dare they do that?!!
I get what youâre saying, probably too high brow for a commercial network.
They might get the mix right. Major breaking news of the day, politics, a political analysis panel perhaps, feature/cover story then something lighter with entertainment as Angela Bishop will be filing for the show.
We wait and see. It wonât be a news bulletin but it wonât be a current affair. Maybe thereâs something in the middle of those formats.
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Agree. It feels too high brow.
Even US network news is dumbed down with things like stories on airline seat size, weather alerts and consumer news
2 hours is a lot to ask viewers to watch news for.
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Says a guy that probably flicks through channels to watch all the newses to commentate on here haha!!
It needs to feel fast paced. Running an investigation story for say 5-7 mins at 6.20pm will loose viewers. Itâs not the right time for it. Commercial audiences (attention spans) are just not wanting this type of content at this time.
Like I said, it needs to flow fast and feel relevant to whatâs happening on that day. And donât go too high brow. Dumb it down in areas where needed.
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So itâs The Project without the lighter bits, live audience, or panel chats between stories?
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I still feel like deal or no deal in the middle would have worked better. And I also feel like 30 mins would have would have worked better than 1 hr.
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