From the article:
Don’t love the red on blue, but promo looks nice - well shot.
Also, at the end “.. after 10 News at 5”.
15 Likes
Yeah, still not loving the red on blue but CBS News aspect is great. Hopefully the 5pm news doesn’t use the red.
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10 usually work on a 2 week before launch date for promos, so was inevitable they’d have something available today.
Will likely be shown on-air during MasterChef tonight?
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Or during The Project
Nice promo!
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Yeah the red logo on blue look shit. Gives a bit of a US flag politics vibe.
Live the use the the plus in the promo transitions. The music also reminds me of the “Right Here, Right now” song used in the mid 00’s
Overall good promo (minus logo colour)
Though this circular look does resemble 9News a but now.
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Hopefully also during their biggest show of the week at 8:40pm.
Could also be a question on HYBPA this week or next - “what are we looking at here?” 
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the backing song
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I love the new promo and the music that goes with it.
Maybe some other variants promoting their reporters would be good.
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That’s not the same song haha
Taking bets for the new VO…
“This is 10 News at five with..”
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Well, its very similar then.
I like the promo. Well done 10.
Hopefully we see more variants for this.
Also, Im expecting a new set.
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Red on blue looks disgusting.
But this looks better:
They should use this red and blue background but have the 10 NEWS + logo over it in white.
12 Likes
The colours are interesting. Retaining Jennifer Byrne as the VO is interesting. Focusing heavily on the ‘truth first’ right at the end when they are moving away from ‘news first’ is interesting.
Not a bad promo overall though.
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I dont think it works.
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Are we assuming 10 drops the circle as well for the On-Air logo from Monday June 30 given the announcement of BOLD & Peach’s changes with a logoless 10
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The set looks fine atm. They can play around the colour palette on the set
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It doesn’t. Jennifer’s voice has no authority at all.
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