Ten News + (Starts 30 June)

[Radio_TVGuy]

@jcb301176

assuming they dont bring the new show forward to 29 June

It could happen though. The rebooted Deal or No Deal was originally scheduled to begin airing on 5th February 2024, but it was instead brought forward to 29th January 2024.

[Auggie.K]

I understand the program is still 2 weeks out from launch, however with everything happening in the Middle East at the moment if I were 10 I’d be launching TONIGHT with 30 minute editions at 6pm, and Deal or No Deal out of the schedule till June 30.

[cmo]

Stupid 10 have these ridiculous logie campaign ads up and running on high rotation but nothing for their new program that launches in two weeks.

[JYel]

@cmo

nothing for their new program that launches in two weeks.

What new program?.. Exactly!

[yellow_sock]

@cmo

Stupid 10 have these ridiculous logie campaign ads up and running on high rotation but nothing for their new program that launches in two weeks.

That is 10 for you. Promote the living crap of one show (or a Logies campaign), and nothing for a brand new show. Apart from us in this forum, does the average Joe know about 10 News+?

[KICK-IT]

Yea insane. They’re launching a completely new show and product in prime time for 6 hours a week of their schedule - and not one promo has been run 2 weeks out.

Marketing and business failure

[Nicholas]

First look at the 10 NEWS + logo

@Nicholas

A possible first look at the new 10 NEWS+ logo, which TV Blackbox has obtained — though we understand this variant is for social media and may look slightly different on-air when the new 6pm current affairs program launches (images – 10)

[sj2450]

Instagram w/ dark blue and red logo: https://www.instagram.com/10newsplus/

[Blake]

@yellow_sock

Apart from us in this forum, does the average Joe know about 10 News+?

So not scientific at all but I asked a few friends and family what they thought 10 would be replacing The Project with, and none of them said anything news related.

[TVWest]

@cmo

Stupid 10 have these ridiculous logie campaign ads

Gotta laugh at own Stupidity.
When I first read this i thought it said Studio 10 have these ridiculous . . .

[David]

Looks awful.

[KICK-IT]

They’re probably going blue and red to give feels of 7 News at 6

Possibly makes sense. This is common strategy for a challenger brand in marketing

[cmo]

The red square thingy above is hideous.

The circle red and darker blue is marginally better but I find red too aggressive. They should’ve gone for a simple black and white look.

[nimeton]

@sj2450

Instagram w/ dark blue and red logo:

Looks hideous assuming that’s even a real page.

[inthewild]

If these are in fact true, I think the red square looks much better with much more impact.

Is that dark red one even centered? Looks strange.

[killy06]

@inthewild

Is that dark red one even centered? Looks strange.

Appears it’s not - but it’s a social media icon, so the social media person would’ve had to adjust the logo to sit within the circle parameter on IG and thus its slightly off-centre.

[TelevisionAU]

@Blake

So not scientific at all but I asked a few friends and family what they thought 10 would be replacing The Project with, and none of them said anything news related

i didn’t ask anyone but someone who isn’t one to follow these things asked me what I thought of the news show that Ten had to replace The Project. So some people are clocking onto the idea, I guess. But it’s going to need some decent promotion to cut through and we know that isn’t always Ten’s strength when we know they’d much rather saturation promotion for whatever reality show is currently in progress.

EDIT: Promo just dropped? 10 News+: promo | TV Tonight

10 NEWS+

[sj2450]

CBS News vibes! love it.

[Nicholas]

VERY heavy CBS News vibes. Can’t wait to see this relaunch!!

[TV.Cynic]