If they don’t start immediately, they would risk loosing the The Project viewers to 7/9 and they probably wouldn’t come back to try the new program on 10.
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They have to promote starting now realistically or people will go to 7 & 9 and like David said, they lose viewership.
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Yet theyre saying theyre pumping $20 mil on the gamble.
But the viewers are already at 7 or 9.
I think this is a case where you let the product speak for itself and go for a soft launch, taking the pressure off.
There is no reason to think any existing viewer switching on at 6:30 and 7 as a habit wouldn’t do the same on the Monday then numbers will work themselves from that.
A “soft” launch would imply a full launch later on backed by strategy.
ten is not good at marketing - they’re by far the worst of anyone in Australia (media wise) so any soft launch and lack or marketing spend will likely be a result of just generally being bad at marketing. And not a strategy.
You don’t come to market with a $20m product and not put marketing spend / resource behind it.
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Are u new here? That’s Ten’s track record. Be lucky if there’s any promotion before 27th 
I mean I am joking but at the same time, probably not
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They risk losing them anyway, cos it’s a national format versus local news. Give it a two week promo build up and sell the benefits is The Project is gone
And The Project was… a national current affairs program…?
Fair but this is more news rather than news done different
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They need a strategy on how to sell this.
Knowing -10 they will whack some promos together with no actual strategy or marketing angle
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Have any socials been set up yet?
TikTok, Facebook, YouTube, Instagram etc?
My favourite ‘revamp’ promo for 10 News. You could basically whack on 10 News+ at the end of this, if they are short of cash 
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Lots of newsroom shots and then the two presenters at the end. Stock standard.
Wasn’t that promo shot from an American Newsroom?
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They don’t even promote the local 5pm outside of the 10sec ‘switch on’ promos. In Brisbane, we got a pre-launch campaign, but that hasn’t been maintained at all, which is such a missed opportunity.
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I remember reading that was the case, too. But then I thought maybe I remembered incorrectly as it looks very much like the expensive Sydney newsroom set and wooden desk they had at one stage in the late 80s. I guess that was gone by time this promo was shot.
This is their problem. They do not promote the brand at all. They have the same masterchef plus 2-3 other shows on endless rotation. News needs be promoted every single ad break as either a 10sec, 15 sec or 30 sec spot.
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Me too but I couldn’t tell you where i read it. Not sure if it was something that was verified
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Ironically, and disappointingly, it was nothing like the set they ended up using! We got a small studio set up instead (albeit a nice one).