Looking like national again this week with Hugh.
Might be just today that is a 60 minute edition? Tuesday to Friday are 90 minutes.
Good they need local
Coverage! Hopefully this will make Ten see sense and bring local bulletins back for Queensland permanently
I saw this prior to Christmas… but yes it’s new.
Good to see local news return tonight.
Bit going on there.
Did QLD go live like the other week or was it prerecorded again?
I like it.
That looks nice if they’re not going to use a real newsroom - an Adelaide version of that would make a nice refresh for the green screen ‘set’.
They could honestly just get rid of those swirly backdrop elements and keep the scrolling “10 News First Melbourne” and it would look great - especially as an Adelaide adaptation
When do we think we can expect promotion to begin for the new 3.30pm and late news editions? Are they waiting for a refresh/relaunch of the current graphics and branding perhaps?
Promotion? 10?
Wouldn’t be surprised if there isn’t any apart from the regular updates plugging the next bulliten.
Bit of an error on tonight’s bulletin, they started with a tight shot of Ursula at the desk with the generic globe backdrop, then switched to a story specific one but it was too tight so the camera zoomed out.
Video here
https://x.com/10newsfirst/status/1743879919224963145?s=46&t=RPKXX3QJ5bwM_6c5rMb0SA
Probably some weird completely unfocused 10 second promos with no strategy will start playing a week out
That laptop and those papers hanging over the desk looks very ugly…
Such a shame that you’re probably right.
With 4 bulletins a day this year they finally have worth promoting and it’ll likely be lackluster and an afterthought.
I hope I’m wrong but the last few years would suggest otherwise.
10 does decent creative but has terrible marketing strategies and a lack of any coherent plan at all