Ten News First Content and Appearance

Looking like national again this week with Hugh.

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Might be just today that is a 60 minute edition? Tuesday to Friday are 90 minutes.

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Queensland getting updates for what looks like a “local” edition tonight.

And Sydney

And Melbourne

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Good they need local
Coverage! Hopefully this will make Ten see sense and bring local bulletins back for Queensland permanently :grinning:

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New Melbourne “newsroom” backdrop

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I saw this prior to Christmas… but yes it’s new.

Good to see local news return tonight.

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Bit going on there.

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Looks like some drone footage for the Queensland flooding story

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Did QLD go live like the other week or was it prerecorded again?

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I like it.

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That looks nice if they’re not going to use a real newsroom - an Adelaide version of that would make a nice refresh for the green screen ‘set’.

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They could honestly just get rid of those swirly backdrop elements and keep the scrolling “10 News First Melbourne” and it would look great - especially as an Adelaide adaptation

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When do we think we can expect promotion to begin for the new 3.30pm and late news editions? Are they waiting for a refresh/relaunch of the current graphics and branding perhaps?

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Promotion? 10?
Wouldn’t be surprised if there isn’t any apart from the regular updates plugging the next bulliten.

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Bit of an error on tonight’s bulletin, they started with a tight shot of Ursula at the desk with the generic globe backdrop, then switched to a story specific one but it was too tight so the camera zoomed out.

Video here
https://x.com/10newsfirst/status/1743879919224963145?s=46&t=RPKXX3QJ5bwM_6c5rMb0SA

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Probably some weird completely unfocused 10 second promos with no strategy will start playing a week out

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That laptop and those papers hanging over the desk looks very ugly…

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Such a shame that you’re probably right.

With 4 bulletins a day this year they finally have worth promoting and it’ll likely be lackluster and an afterthought.

I hope I’m wrong but the last few years would suggest otherwise.

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10 does decent creative but has terrible marketing strategies and a lack of any coherent plan at all

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