Don’t laugh, but there were bulletins during 2009/2010 where Ten Late News (for example) would pull as high as 600-700k+, it’d also contribute to their nightly share.
Now, fast forward 6 or 7 years… Their flagship nightly bulletin struggles to get 500k!
I’ve noticed the Brisbane bulletin ends now with something like “Stay on TEN throughout the evening for news updates & for more news at 6:30 with The Project”.
No mention of WIN Local News or Family Fued, sounds much better.
It really is so much more polished and modern looking compared to the rest & they seem to be intent on making the most of it which is great to see… considering as mentioned it’s fairly small, has static panels instead of screens like most other states and they’ve made the most of its newsroom location and no proper studio to speak of.
I wish Brisbane would do something with their set, there is so much room and potential there! It’s merely a shadow now on its former incarnations over the years and the latest refresh left a lot left to be desired. They need a proper bulk head, weather screen & presentation area, fix the whole lighting and panneling on the walls beside the screens either side.
That is such a great set, very simple yet so elegant. Certainly is my favourite set for the news in Adelaide!
[quote=“killy06, post:893, topic:61”]
I wish Brisbane would do something with their set
[/quote] I really don’t get Queensland. They probably have the second largest studio for Ten Eyewitness News, yet they use so little. The old 2012 set needs to be modified so it is not just sitting there useless.
I love these. Obviously their current format is better for online, but cut them down to 30 seconds, cut it so that it sounds more authoritative instead of interview-like and get a warm voice over (the current male voice at the end sound hollow) and they’d be ripper TV adverts for the news.
Holy crap, I just watched both of them and was really impressed. Surely they’ll air something similar to this on tv, as these ads were well put together and this was just for Twitter. I also really like the end board and the new slogan? “See why we’re different”.
Nope, they haven’t updated to a DST-friendly backdrop yet from what I saw this week. I wonder if we’ll see the backdrop that was used in Sydney’s promos on Monday night’s bulletin?
Also is it just me, or does it sound like the theme music “signature” has been subtly woven into the music (particularly at/near the end of the Sandra promo)?
Not bad at all, I do hope that all markets receive similar treatment. Stephen tweeted that the promo was coming out this weekend, I assume that means they plan on broadcasting them… on the tv, in prime time, on high rotation.
One thing that does strike me odd about them though, in keeping with how the bulletins actually go to air at the end they have each presenter go to the news desk and sit alone… without their respective co-anchor. I get that it is obviously because the promo is newsreader specific… It just doesn’t feel very authentic to me.
I also like the ‘see why we’re different’ at the end, though it strikes me as odd that the rest of the team feel so stilted while the person being highlighted says that catch-phrase. I would’ve also preffered an iconic specific location for the last frame to really drive home the local factor.