10 is showing an infomercial during the first break of Drew Barrymore.
Is this new or have they been doing this since Studio 10 was axed?
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Looks new - previously only straight ads. Must have sold some spots off the back of Drew’s show.
Drew, complete with US classifiaction.
Infomercial from gecko
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There’s another infomercial now on break 3.
Side note: great pick up by 10. The show is light and fun. Drew is a hoot.
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Looks like brand new Drew episodes
How can you tell?
Interesting to see the Gecko infomercial using the Studio 10 graphics.
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Sara Jane Ho was the guest on the first episode this morning. It aired in the US last Thursday.
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Aren’t they double episodes though? Wont 10 run out of new episodes by Wednesday? If they’re showing double new episodes daily, that is.
They’re two half hour episodes that can be aired as one hour as supplied by CBS syndication. Some affiliates over in the Us air them as one hour others as separate half hours with local news. It’s a unique production model.
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Oh, i see. Thanks for the clarification.
Interesting that they’re branding infomercials with their shopping channel, could we see more of this to build the brand?
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And using the news set.
Interestingly these aired on SCA stations as well.
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Gecko is available on SCA now, so that makes sense.
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The Studio 10 girl is back!
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10 should do well in overall shares tonight.
This is 3 hours of strong programming.
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I wonder if Seven and Nine will try and go into an aggressive mode in the next few weeks or will try to ignore Tens strategy until it becomes a problem
What are you talking about?
Seven and Nine getting concerned about an imported show in Drew Barrymore? They probably couldn’t give a stuff and 10 won’t beat either of them anyway.
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Tens new daytime schedule once it’s fully in place
I don’t think Seven and Nine will be losing any sleep over Days Of Our Lives and Young And The Restless.
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