But they’re probably not watching telly though. And if they are they would be watching other things in different ways, at that time.
So what’s the point?
Yep, that’s why I said they’re not watching live in big numbers. If there’s nothing good on tv, they’ll probably go for streaming or catchup.
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I have in the past suggested that Ten reduce its infomercials overnight on the main channel and move to other times/channels and one of the arguments against it was that for the most part it was only one channel, but when you have the potential of all your channels airing a paid presentation, you risk losing viewers. Ten needs to keep driving programs on the main channel through the secondary channels - remind viewers that it they are on the Ten network channels. Nine doesnt have any time where infomercial overlap on all of their channels and its the same on Seven network except for Thursday mornings 2am to 4am (Please note: not including the racing channel on Seven in my argument as its a specialised channel as is the case with 9Life)
I think Ten should be using the strategy of trying to entice viewers to be on the main channel when they switch off at night because if you can back it up from say 6am with programs people will want to watch, you have the potential to build on your audience throughout the day and the perfect time to market your prime time line up.
As an example, I don’t get home til around 12:30am and put TV on and usually look at what is on offer and watch whatever seems the most interesting (usually on NBN/9 or ABC, but occasionally on one of the WIN channels) and usually leave it on that channel when I switch off at around 1:30am. My wife is also a shift worker so her viewing habits is all over the place
So my argument is based on the fact shift workers watch TV later, yes not enough to encourage stations to put top rating shows on but there is a potential for even encores of some of the newer offering - at one point Nine/NBN aired The Block encores from earlier in the evening at 12:30am. Yes, there is catch up TV but I myself don’t like catch up TV due to slow internet speeds etc
It’s not new, this is the third or fourth week it has been happening.
Get your point, should be 2am after One goes back to normal programming.
Daily Telegraph/Annette Sharp report (so take a grain of salt) that several programs are under review for 2019, and Bev McGarvey is under a stack of CBS scrutiny.
Potentially on the chopping block: I’m a Celebrity, Survivor, Pointless and Bachelorette, with Dancing with the Stars to come.
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As Sharp as a knife made of butter. When she gets facts wrong, you have to question her ‘source’. I’d say she is just guessing.
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Seven does have the Australian Open in 2019… or have I missed something?
Yes you did.
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The hell? They seriously bringing this back?
Anderson and McGarvey must go!
You are very behind my friend.
If this Annette sharp person is remotely accurate it’s a good thing mcgarvey is under pressure. She has failed time and time again with these programming strategies.
The only saving grace for the network at the moment is they’re commissioning a shit load of content with the hope that something sticks.
I’m also afraid Anderson is too much of a nice guy really and doesn’t have the balls to run a network. He failed with the cricket rights and that was his big test.
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How the F%#k did I miss this? Lol
I’m sure TEN/CBS will be reviewing these programs and their performance in the next 6 months. I believe this is and always has been a normal approach from TEN. Nothing out of the ordinary.
As much as I’d really like to believe that Ten/CBS has some of their lower rating programs + Beverly McGarvey & Paul Anderson under review, it’s embarrassing how Annette Sharp seemingly didn’t bother checking to see who actually has the rights to air Australian Open tennis next year!
Does it really matter? It’s irrelevant to the story anyway. Whether it is true or not, Ten do need a major shake up in all timeslots.
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I’m sure behind the scenes CBS will be making long-term plans and whatever that is I’m not sure, but I doubt they are just taking Ten as some subsidiary of theirs and leaving them to their own devices?
And yes the biggest question mark is summer for Ten, with Seven to get large audiences over October to January with cricket and Nine to dominate the remaining weeks of January with tennis?
I wonder - and perhaps this is the wrong thread to do it in, but bugger it - if that is so guaranteed this season. Our form has been pretty ordinary post-the ball tampering saga, and I don’t know whether there’s much goodwill left in the sport, let alone interest. Time will tell.
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Yeah I have to agree. Its figures were disppointing when the ashes weren’t on. And we all know if australia lose no one wants to watch. Big bash is the one that can provide the goods but it seems seven don’t have too many of those games anyway.
My point was kinda about Ten, but I’ll take that.