Suprised this hasn’t been posted yet but Mumbrella published an article yesterday which has some interesting quotes from Rod Prosser (Ten’s GM for client revenue and partnerships) and Mark Frain (MCN’s CEO) regarding the rationale for Ten terminating the MCM agreement:
Prosser:
“The reality is this is not about MCN, this is about CBS and Ten.
“CBS’ business is about content generation and the distribution of that content and importantly the monetisation of that content. They don’t have a set up like this anywhere in the world. For them, that last piece which is the monetisation part is very important. They want to control it, it’s as simple as that. It’s not about performance, it’s not about personalities, it’s as simple as that".
Frain:
“There isn’t a market in the world where CBS operates like this,” Frain said.
“They want full control and they want full accountability from their own team to manage their revenue performance moving forward. I will watch from afar with interest the beating Rod that takes from them overseas.
Mark, what you neglect to see is that every other media company in the world sells their own ads - you do it as part of Foxtel.
CBS was always going to terminate the relationship with you because they were not in control. It’d be like having Nine and Seven get together and sell ads together… it aint ever going to work.
The ONLY reason MCN took on Network Ten is because it was part of the long game to fold Ten into Foxtel … Sky News was going to run the newsrooms, North Ryde was going to run the presentation playout and MCN was already selling the ads.
No one in the market saw what signing WITH MCN meant, but they sure did last year during those eventful 5 months.
Network Ten today announced the appointment of Gareth Tomlin to the new role of General Manager, Data, Insights and Analytics, effective immediately.
Mr Tomlin, who was previously Network Ten’s Head of Research, will be responsible for research, data strategy, analytics and insights across the company, including the Content, Advertising Sales and Digital divisions. He will report to Chief Content Officer, Beverley McGarvey.
Katherine Sawers continues in her role as Head of Research Projects.
Ms McGarvey said: “Gareth has been an important part of the Network Ten team for more than five years. His new role recognises his valuable contribution to our business and the importance of the data, analytics and insights function.
“Gareth’s appointment is another step in building our data, analytics and insights capabilities. As one of Australia’s leading media and entertainment companies, we need to be constantly investing in data and insights to enhance our content and create new opportunities for our advertisers.”
Network Ten Chief Sales Officer, Rod Prosser, said: “Data, analytics and insights are a vital part of the new Advertising Sales department we are establishing at Network Ten and Gareth is the perfect person to lead that area for us.
“Our aim is for the new Advertising Sales department to be the best at delivering great solutions for our clients. Providing world-class data and insights is an important part of that plan. Gareth and his team will also be focused on developing all-platform addressable trading solutions for our advertisers, working closely with their counterparts at CBS.”
Mr Tomlin said: “I am thrilled to be taking on this new role. Data, analytics and insights are a crucial part of Network Ten’s future, and I’m looking forward to developing market-leading data solutions for Ten and our valued clients.”
Michael Stanford is returning to Ten on September 17 to lead the new creative arm of the sales division, Ten Imagine. Stanford is currently Initiative’s chief creative solutions officer and before that national creative director of Ten’s Generate division.
Appointed National Creative Director Of TEN Imagine.
Network Ten today announced the appointment of Michael Stanford as National Creative Director in its newly formed TEN Imagine division.
Mr Stanford, who is currently Chief Creative Solutions Officer at the leading media agency Initiative, will join Network Ten on 17 September, reporting to Chief Sales Officer Rod Prosser.
TEN Imagine will launch later this year as part of the establishment of a new Advertising Sales department at Network Ten.
In his new role, Mr Stanford will be responsible for the creative and category specialist divisions across Network Ten’s Advertising Sales department and will also oversee the network’s commercial production department. TEN Imagine will work closely with advertisers to create marketing solutions that deliver a high return on investment.
Mr Stanford has been Chief Creative Solutions Officer at Initiative since January 2017. His resume includes roles such as Managing Director of Interpublic Group’s brand experience agency Ensemble Australia; National Creative Director of Network Ten’s Generate division; Executive Creative Director and Partner at Marketing Investment Group; Executive Creative Director at George Patterson Y&R; and Creative Director at McCann Erickson Australia.
Mr Prosser said: “Michael is one of the best and most versatile creative directors in Australia and a great strategic thinker. He has worked with some of the biggest brands in Australia and the world to develop highly creative, engaging and effective campaigns.
“I’m delighted to welcome Michael back to Ten and to this important and exciting new role. As we build our Advertising Sales team, including a strong emphasis on delivering great results for our clients, Michael and TEN Imagine will be pivotal in executing our customers’ strategies. His experience with, and knowledge of, brands will be critical in our category specialisation strategy.”
Mr Stanford said: “I am thrilled to be returning to Network Ten at this exciting time for the network and the industry.
“Television is unmatched, not just in reaching audiences at scale but also in how brands can connect with consumers through creativity, relevance and innovation. With the exciting content schedule ahead and the chance to work with Rod and the amazing team in place, I can’t wait to be part of this new era at Network Ten.”
Tamar Hovagimian To Head New Commercial Partnership Division.
Network Ten today announced the launch of its new Advertising Sales commercial partnership division, TEN Effect, to be headed by Tamar Hovagimian.
Ms Hovagimian will report to Chief Sales Officer Rod Prosser. She is currently Network Ten’s Head of Integration and has held senior Sales roles at the company since 2008.
TEN Effect will focus on delivering premium in-program ideas, sponsorships and integration opportunities across Network Ten’s suite of television and digital content brands.
Mr Prosser said: “As brands search for new ways to build authentic connections with consumers – and to increase their share of voice – TEN Effect will work with advertisers and show producers to create truly engaging and effective moments in Network Ten’s market-leading content across multiple platforms. TEN Effect will also work closely with the newly launched TEN Imagine to amplify clients’ advertising strategies in show.
“Tamar has a long history of working with show creators and their teams. She has delivered some of Australia’s most outstanding sponsorships and brand activations. She has a unique ability to achieve the perfect balance between commercial and editorial, and to create integration moments that are seamlessly woven into a show’s DNA.
“I’m thrilled that we have Tamar running TEN Effect. I have no doubt that Tamar and her team will continue to lead the market in brand integration and activation,” he said.
Ms Hovagimian said: “I’m very excited to be a part of the rebirth of Network Ten’s Advertising Sales team. I’m looking forward to working with Rod Prosser, Michael Stanford, TEN Imagine and the amazing team at Ten to continue developing and executing results-driven, market-leading campaigns for our clients across the network’s content and platforms.”
