Southern Cross Austereo (Company)


Thanks for the update.


SCA’s decision to sell its DAB stations to advertisers along with its FM frequencies has been a buzz topic so far this year.


Southern Cross Austereo has launched a new way of enabling the dynamic insertion of personalised and targeted audio ads into live radio commercial breaks.

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I hope SCA’s works better than Nova’s ad insertion on the Smooth 95.3 stream which on occasion continues to randomly play ads over songs.

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A departure from their stand off with royalty bodies, such a stream far from a simulcast.

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