Thanks for the update.
SCA’s decision to sell its DAB stations to advertisers along with its FM frequencies has been a buzz topic so far this year.
Southern Cross Austereo has launched a new way of enabling the dynamic insertion of personalised and targeted audio ads into live radio commercial breaks.
I hope SCA’s works better than Nova’s ad insertion on the Smooth 95.3 stream which on occasion continues to randomly play ads over songs.
A departure from their stand off with royalty bodies, such a stream far from a simulcast.