Whereabouts is it?
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I read somewhere Triple M will move next weekend
Around the corner - 101 Moray Street
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Seems like Nova is moving into their old office.
Forget the anonymous high-rises. Position your business in an office with personality. Join Nova, Australia’s fastest growing entertainment company (moving in late 2022), in this modern boutique building stretching along busy Clarendon Street.
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Thats a little bit funny
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That’s twice for 3MMM/EON! Because EON-FM’s Bank Street premises were later occupied by 3AW and Magic693.
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I guess it makes sense if the space is already fitted out with sound proof studios and the like.
SCA had a great location on Clarendon St so makes sense another commercial FM network is taking it.
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That would depend on whether SCA’s lease requires them to make-good on exit or not
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Nova/Smooth studios are completely tiny and shit so makes sense
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I’d be surprised if Nova were moving in without the fitout remaining, why else would they choose that building over any other office. Regardless of what SCA’s lease says it could be agreed that the fitout would remain.
Nova’s CTO is ex SCA and was part of the project to build the Clarendon St studios. He’d have suggested they move there knowing what is at Clarendon St. Good timing for Nova too as their lease would have been coming up to 20 years (and most likely renewal given the standard 5 year leases) when SCA announced they were moving.
It looks like Nova is only taking over level 1 which was the Triple M/Corporate level. Level 2, which is Fox and the rooftop is what’s advertised above.
It’s a bit funny though - very symbolic of Nova now just following in the footsteps of their competition.
First class in Australia. It was ahead of its time when built and the studios had a refurbish a few years ago. Still better than virtually all the competition. For a company that is supposedly short on money it’s hard to see the value SCA get from moving other than getting everyone on the same floor.
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Yes & No.
The SCA World Square Sydney studios were F’d from day one, bad design, not enough money to build & ended up rush job to get finished. From the start those studios were a problem & 2 of the then techs, (now at TX Australia) spent every weekend for months, literally dismantling & rewiring the entire studio complex, rack by rack, after only about 6 months on air, at an even further huge cost to the company.
Credit where credits due, SCA learnt from that mistake & engineered the Melbourne studios based on the redone Sydney ones, they worked out so well all subsequent SCA studio builds/rebuilds since then, have been based on the Melbourne studios, with minor modifications site by site as technology has changed.
If you walk into any SCA studio built/rebuilt since the Clarendon St ones were built, you’ll find the layout is much the same & technology wise, they’ll be almost identical, with how everything’s laid-out & cabled, so I’m told, I haven’t been into any of SCA’s new/er studios.
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The new division is the new name for the previous promotions division and the team will be responsible for driving brand engagement through the execution of creative audience experiences and targeted local tactics.
There will be no significant changes to individual regional markets, who will continue to maintain their fierce localism and will report locally.
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Hard to equate “fierce localism” with generic metro Triple M or Hit branding. Triple M stations will never be perceived as local.
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Comment of the day Brianc68.
Fiercely local? They can’t even be mildly local if they have discarded local brands. Maybe they should have said “remotely local”. If SCA was the government, every town would be renamed as Sydney.
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Comment of the day as @Brianc68 and @nickatnights are one of a handful of contributors who actually understand what radio was, could and should be.
In contrast to the many apologists who work in radio and despite worsening employment conditions and less career opportunities, keep posting delusional material; especially on sites such as Radio Today/yesterday.
Wake up, be honest to yourself, your family and sector. Demand better instead of propagating mediocrity.
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Blackley dropped a particularly interesting hint about what may be in store for the future of the company.
“One day you might even see that we’re no longer called SCA, you might see us called LiSTNR.”
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Well that would definitely spell the end of SCA’s TV ownership if their names was to become LiSTNR.
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That comment’s a strong reinforcement that their core business and focus is audio (be that radio, postcasts, streaming etc) and everything else is less important. But of course we already knew that.
TV will go the moment they can get suitable offers from the main networks. I think they’re happy to keep TV for now as selling to a regional/smaller player (eg Catalano and co) would create competition, but they’d be happy with a major network knowing that their goals and strategies wouldn’t have too much overlap.
At that point it makes sense to ditch the SCA brand. It becomes a redundant brand overseeing only 3 brands which are all significant in their own right and LiSTNR is already a common brand between Hit and Triple M.
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Is LiSTNR pronounced as “listener”?
If so, I thought I was the listener and not the podcast / radio station.
Maybe they could brand their TV stations as VieWER.
If they took over the State Theatre they could be called AuDINCE.
IMHO SCA = LOL & WTF.
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Very much in the same step as when Clear Channel became iHeartradio.
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