Have to wonder if those smaller markets survive like Wagga Wagga, Shepparton and Mackay. I remember Seven Mackay flogging $20+gst slots on their multichannels back in 2012 (which I presume were 15 seconders). I wonder if they’re the same price in 2022? I doubt even SCA can justify those prices.
I’m sure WIN has the same problem in NNSW although they’re probably doing ok out of Newcastle (which I presume would be one of their best markets) and Gold Coast.
That’s surprising about Mackay, it’s a lot bigger than Wagga or Shepparton
National clients will get deals to buy spots across an entire agg market, eg for the Today show or NRL etc. they could book a spot for SNSW and it would air across Canberra, Wagga, Wollongong/South Coast Orange/Dubbo
apart from that very little $$$ flows to markets like Wagga or Dubbo
Again I don’t know what it’s like under 10 affiliation but I’m sure it’s tough out there
193,500 potential according to RegionalTAM and that’s the smallest in regional Queensland apparently.
I imagine they wouldn’t be flogging their airtime that cheap in Cairns, Townsville or Sunshine Coast.
Not as a Network Ten affiliate - they are number four in primetime across NNSW.
Not surprising for the highest rating station by share of the market. Their network share often nudges 40%, although GWN comes close thanks to their astronomical multi-channel shares.
That’s interesting. Who’s number one?
For some time in the early 2000s when Seven wasn’t doing too well nationally, Taree was the only sub market on the mainland east coast which rated number 1 (outside local news).
I assume NBN wins in Newcastle and Prime wins everywhere else in NNSW
It’s not like that’s the usual rate though. There would be a limited number of those ads, and placement would be at random across the whole day/night. They get new advertisers in the door (who may then renew at a higher rate if their ad is successful) and help get some value out of spare ad spots that would otherwise be given as freebies to good clients.
Hopefully Rebecca lasts longer in the role than her predecessor.
SCA will take over national sales for the 10 affiliated stations in WA and Mildura.
A little odd as SCA do not operate in those markets, but it is becoming clear a total tv vision is spreading, with WIN’s sales staff going across to Nine, and SCA taking this off of WIN as Nine are clearly not interested in maximising their reach across networks.
Makes sense. We’re getting very close to having a single point of contact for national sales for each network’s regional affiliates. Ie. SCA for 10, WIN for 9, and Seven/Prime for 7.
Yet SCA are keen to sell their 10 affiliated regional licences.
Maybe trying to increase their value. Move revenue to take a cut from would have to be worth something.
Southern Cross is in the process of selling off its regional television assets. It is unclear whether any private equity firms or media companies - such as affiliate partner Paramount - have lodged a bid, but sources familiar with the deal say a transaction, if it happens, will occur before the next financial year. There is still a chance real-estate entrepreneur Antony Catalano may make a late bid for the asset, dependent on price, according to people close to the discussions who spoke anonymously.
Cue the speculation.
If they lower the price enough someone will buy it
Just sell it to catalano for 50 cents and be done with it 
Are the new SCA Melbourne headquarters and radio studios about to open?
I’ve heard references on Triple M and even the Hamish & Andy podcast suggesting a move is imminent.
Yes the move is imminent.