I still remember when I worked for SCA, and back in 2018 Grant Blackley visited us and said these exact words:
“did you get the message? We’re not selling TV”
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Managing the managers, what a joke. SCA continue to swell their exec ranks rather than investing in content.
Too many chefs spoil the broth.
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@TonyCTC perfect illustration.
The blind brown nosers of SCA can not defend the indefensible.
Company is in significant debt and this only adds to it, no improvement in productivity when layers of management is added.
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In addition, Megan Parkes has been promoted to national trade marketing manager. She is currently trade marketing manager – NSW and in the new role will work closely with Elliott, retain her NSW trade and client engagement activities, and lead the state-based trade marketing managers.
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@TonyCTC you need to add to your photo, more expensive appointments to SCA without a commensurate benefit in productivity.
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SCA has released their half-yearly results this morning.
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Mediaweak headline has a typo, not a ‘content factory’;l more accurately described as a ‘bullshit factory’.
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Gold … sooooo true. Constant self-delusion is not a recipe for success. Is Dave’s time finally up??
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Agree. Correct.
No, Dave’s time isn’t up as he has full board backing. Dangerously, they’re the most delusional. Look at their support for the financial black hole of 2DAY.
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What is the timeline of the SCA Melbourne location move?
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Thanks @JohnsonTV , that article is gold.
Why has Grant Blackley disappeared? Perhaps he simply didn’t want to publicly farewell Joan Warner?
The article fails to mention the regional TV licences are the big liabilities and need to be sold.
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There are some buyers for the TV assets. ACM is one who has gone on the record.
Perhaps they’re waiting until they’re completely worthless.
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ACM are bottom feeders, big talk; small spend.
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not long now surely 7 TAS is the only station with any value now.
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Yes. It’s doubtful the 10 affiliates even in major regionals like Canberra and Sunshine Coast are making any real coin. I imagine they’re full of bargain basement clients, sold on the idea that 10 is the “under 50s network”, or just picking up bonus slots because they bought a tonne of radio inventory. Has anyone seen a rate card?
GTS/BKN must be making something to keep their local news going. Having a monopoly probably helps them.
If Imparja can’t make coin after decades then it’s probably a given Seven Central isn’t making much.
Who knows what Seven Darwin is making but I imagine Nine cleans up the advertising spend there. Clearly the JV there is full of low spend clients and filler segments (same situation 10 years on when I was last there).
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Anecdotally (having looked at the sales schedules with my own eyes back in Jan 2021 when it was still SCA Nine right before the switch back to 10), the only channels that seemed to make money were (as you say)
Seven Tasmania (a lot more than any other station in SCAs ownership)
Nine SNSW Canberra (now 10 Canberra)
Nine QLD Sunshine Coast (now 10 Sunshine Coast)
Nine SNSW Wollongong (less so than Canberra/Sunshine Coast but still generated revenue, now 10 Wollongong)
Most revenue for the Nine stations seem to come during NRL and other sport and some success for shows like MAFS and the Block so probably a big drop in revenue now that it’s back with 10.
Central and CDT didn’t seem to generate revenue, I remember doing the schedule for 10 CDT once and there were so few paid spots and so much filler/CSA we had to manually add more CSA content to fill all the commercial time
Spencer gulf/Broken Hill seemed to do OK enough for a small area when you consider that they have all of 7/9/10 with the majority of ad spend seemingly with seven but also booked spots across all channels
Seven Darwin seemed to make some money but Darwin really is small place and can barely sustain the amount of TV stations it has. The difficult part about darwin was the scheduling side taking different feeds from melbourne/brisbane etc and switching between them with delays and so forth
I know that NNSW always does well, although I didn’t get to look much at the NBN schedule when SCA was doing NBN sales, was not around when SCA still owned NRTV
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