Just thinking…
Triple M Sydney have signage at Kings home games, and sponsor one of the timeout games. I’m thinking, considering some of the music they play at NBL games, wouldn’t 2Day FM be a better fit? They certainly don’t carry any Kings games on any platform - no radio station does IIRC, last I heard SWR 99.9 were.
I’m thinking along the lines of SCA’s partnerships in Newcastle - Triple M 102.9 sponsor the Knights, Hit 106.9 sponsor the Jets, and it seems about right.
Triple M because of their connection with sport - as they claim to be “Rock, Sport and Comedy” and their male demo’s are more likely to be interested in basketball than Hit listeners.
John Musgrove moves to the newly created role of head of research and measurement. He is currently head of research & insights for SCA iQ.
In this new role, Musgrove will provide a strategic and advisory position to SCA’s senior executive team. Primarily, he will be responsible for the management of SCA’s research communities and tools and resources to enable the creation of insights across the business. He will also lead the development of measurement capability at SCA.
Abi Wallis moves to the newly created position of head of sales insights and campaign strategy. She is currently national head of strategy & insights for SCA iQ. In the new role, Wallis will oversee all centralised Sales Insights teams at SCA, including campaign strategy, client insights and effectiveness, and commercial insights.
Jasmine Beech moves to the newly created position of client insights and effectiveness director and is currently head of sales research and insights for SCA iQ. She will continue to oversee advertiser insights leads for each state as well as being SCA’s campaign effectiveness expert.
We can take it SCA iQ is dead, buried and cremated?
Another costly waste.
If SCA had IQ, 2DAY wouldn’t be a perennial stinker.
DANNII MINOGUE JOINS LiSTNR AS HOST OF OLDSKOOL 90s HITS AND THE 90s WITH DANNII MINOGUE PODCAST
Travelling around the globe entrenched in the 90s music scene Dannii is now joining LiSTNR as the host of the Oldskool 90s Hits station and the LiSTNR exclusive podcast series The 90s with Dannii Minogue – a nostalgic trip back through each year of the best decade of all. Both are available now via the LiSTNR app.
SCA today announced two senior sales appointments in Sydney and NSW.
Nick Unger becomes Head of Sales – Regional NSW where he will be responsible for the NSW sales team, overseeing sales management and strategy for SCA’s operations across TV, audio and digital. Unger will report to Head of Regional Sales Strategy, Joel Feuerherdt.
Unger was previously Head of Sales – TV Sydney and stepping into that role will be Holly Bradley. Bradley has worked in the TV sales team for the past eight years at SCA and was most recently Group Sales Manager. Bradley will report to SCA National Head of TV Sales, Otto Ablinger.
More: SCA ANNOUNCES TWO SALES LEADERSHIP APPOINTMENTS | Southern Cross Austereo
SCA today announced that it has become an early-stage investor in Australian artificial intelligence (AI) and machine learning company SourseAI, which will provide content recommendations on the LiSTNR app to continue to improve the user experience.
SourseAI is a patented augmented intelligence platform that will be used by SCA to discover audience behavioural insights, listener mood states and how to power dynamic cohorts of LiSTNR users, ultimately enabling a hyper-personalised experience across its digital audio platform LiSTNR.
SCA’s in-house analytical capability will be enhanced by SourseAI, which ingests data from SCA’s systems and applies a machine learning algorithm designed to power content recommendations to users. SCA has already connected content metadata including listener topic analysis, from its investment earlier this year in local AI company Sonnant, as well as listening and marketing data to drive data-led decision making within the business.
SCA will also leverage other SourseAI capabilities, such as forecasting and anomaly detection, to understand growth across content genres, predict seasonal content scheduling peaks and troughs, and to explore changing content tastes.
“listener mood states”
I wonder how they measure that.
Media industry veteran Rick Hutchinson is considering buying the television assets of Southern Cross Media Group in an attempt to establish an independent regional media network.
Other well-known media figures including ex Foxtel boss Peter Tonagh and former head of Multi-Channel Network Anthony Fitzgerald were approached to be involved in Mr Hutchinson’s plans, according to multiple people familiar with the negotiations. The sources stressed the talks were still in early stages and there is no guarantee a deal will go ahead.
Interesting that Radio Today describes the new LiSTNR music stations as DAB+ stations. Yes, they’re available on DAB+ at least in Sydney & Hobart, but still…
Proof that ‘digital’ doesn’t always mean ‘DAB+’.
This is Daily Mail, so take it with a grain of salt, however…
Senior managers were forced to intervene after Mooney, 56, who hosts Triple M Sydney’s Moonman in the Morning breakfast show, sent his stablemate Hughesy, 50, an ‘offensive text message’, multiple sources tell Daily Mail Australia.
Their feud apparently began when Hughesy, who co-hosts 2Day FM’s Morning Crew, invited Mooney’s co-anchor Jess Eva onto his own show but failed to promote Moonman in the Morning - despite both programs being part of the same network.
Interesting that ‘Hamish & Andy’s Remembering Project’ is moving to LiSTNR exclusively next year.
SCA really love announcing their appointments don’t they.
Withnall joins SCA from the ABC where she was Manager of ABC Radio Sydney and led the migration of ABC Radio Sydney to digital platforms, developed new programming, led emergency broadcasting, and developed programming strategies that took ABC Radio Sydney to the No.2 station with record audience reach.