Yea I agree it’s unlikely to be a Fox News Australia. They’ll go for something neutral and safe like ANC Australian News Channel. Which is a shame, I feel the Fix brand could re-energise the brand in Australia
Both companies are owned and chaired by the same person. I would not say they are in direct competition at all. One predominantly serves Australia and one the US. Fox News US makes a tiny % of its revenue from YouTube. $40 million a year out of $17 billion.
The advantages are many, solidify the Fox News brand even stronger globally. Grow revenue in Australia and globally. Turn Fox into a global brand. Energise and grow influence in Australia.
Any benefits The Australian arm reaps from adopting the Fox brand are way too minuscule to have an even remotely meaningful impact on Fox Corporation’s bottom line.
Maddie is 100% correct - Sky AU and UK originally co-existed before YouTube and streaming was a thing. The rise of the digital brand has been a boon for News Corp, but a thorn in the side for Comcast as Sky UK skews more to the mainstream centre.
Data from 2023 found that at least 38% of Sky News AU’s digital audience was from the US (probably higher now). Every dollar counts these days and you can bet that Fox News execs won’t want to share the online brand and potentially fracture their audience further.
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“Every dollar counts” is more emotional and feels than facts.
Sky News AU takes in about $6m a year from YouTube.
Fox News US revenue is around $17b
Even if Sky’s YouTube audience somehow doubled overnight with a fox rebrand, that would be an extra $6m a year.
There is nothing to say that people watching Fox AU WERE Fox US viewers, and for some reason now stopped consuming Fox US content and went to Fox AU content, but let’s say for dramatic effect 25% of new viewers were “stolen” from Fox US.
You’re looking at something like $1.5 million in revenue moving over from $17 billion in revenue, and moving from one Murdoch owned company to another.
Or a 0.008% hit
So no, every dollar does not count. Only the big dollars count. And this is but a drop in a sea.
Fox News US is going to be keeping an eye on cable carriage rates, ad dollars, migration to streaming and prime time ratings. Not a YouTube channel in Australia.
Also, I actually think Rupe, Lachlan, Fox News execs and Fox Corp shareholders would like to see the Fox brand grow globally. It’s good for the Fox Brand. It’s worth far more than $1.5 million aussie dollars
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Fix Australia - can you just imagine what the RWNJ/cookers would do with that? 
personal beliefs? it’s not my personal belief that there’s not an audience overnight for a pay TV news channel to run a 24 hour operation, that’s just fact.
You’ve just made a false equivalent. Fox News in the US makes a far higher percentage of its income from its cable subscribers than Sky does from Foxtel.
YouTube is just part of the brand equity for both sides. Sky would be as concerned about Fox cannibalising local audience if they shared a name. And as much as they are ultimately one company, every entity has its own balance sheet.
Then theres advertisers…will the local market get on board the Fox News brand? Its a vastly smaller pool to draw from than the US and if advertisers dont view the brand favourably, it wont work.
There’s also brand guidelines that would need to be followed…could they get up to speed in time or would it be easier to start from scratch, incorporating elements of the existing brand.
Could Fox happen here? Sure. But its more nuanced than just slapping the name and logo on Sky and walking away.
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Yea there are arguments for and against on both sides, no doubt.
I’m in the camp that the Fox brand would be a boon for the Aussie business. Others not in the same camp. I get it. Personally although it would be the right move - I think they will go for something else, and I think it will be a bit lame.
Sky has actually had 25 years to build up that name in Australia. Like MS NOW - I see a giant mistep coming when they choose a new name.
I think Versant has done massive damage with MS NOW. And I think News Corp/ANC will do fall into the same trap when they go about this rebrand.
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Also, the channel is expanding its weekend line-up starting tomorrow (September 6).
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I wonder who was it that brought up this side of the operation first.
Can’t remember.
Anyway, FNC? Not surprised one bit.
The article was also wrong in which FNC programming would be taken overnight - again, if so - as the time would correspond to 11am-3pm ET when both countries are outside of DST switch, and 1pm-5pm ET when inside.
It’s approximately the newsiest part of their schedule.
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If they lose the access to Sky stuff, would they go for GB News? Or ITN?
Doubt they’d go to BBC.
Can’t read SMH but is it saying Fox is the go or just speculating?
As for overnight, they can easily replay Newsnight, Credlin, Bolt and PML etc. Would make more sense that simulcasting FNC which is already airing in full on another channel.
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Credible speculation, you might say.
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Tbf I was watching Sky news for the first time in a long-time last week, and I can honestly it feels more like Fox news Australia now. The only difference is it’s called a different name.
Sounds like the way to go. It’s cheap. FNC replays their yappers overnight.
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Nation’s story told by former prime minister Tony Abbott in landmark documentary series ‘Australia: A History’ on Sky News
Sky News Australia will broadcast a landmark three-part documentary presented by former Prime Minister Tony Abbott, Australia: A History, that charts the remarkable journey of our nation from ancient land to great democracy.
Premiering across three nights from Monday, October 13 at 7.30pm, this special television event explores the key moments that shaped Australia.
From Arnhem Land to Sydney Cove, from the Eureka Stockade to multi-ethnic Cabramatta, Mr Abbott embarks on a deeply personal and wide-ranging journey through Australia’s past, its present, and hopes for the future.
Across three episodes, Australia: A History celebrates our nation’s resilience, and asks a vital question: how can our shared story bring us together?
From our nation’s rich Indigenous history to its colonial legacy and the landing of the First Fleet, through to the broad migration of people from across the world to our shores, the documentary examines how these deeply connected events have all shaped Australia’s trajectory.
As Australia grew from colony to Commonwealth, waves of fortune-seekers, farmers, adventurers, and reformers reshaped the landscape, economically, politically, and culturally.
From the gold rush and the wool boom to the migration-driven transformations of the 20th century, Mr Abbott explores how Australia became a nation built on freedom, opportunity, and aspiration.
The documentary brings together Australians from all walks of life sharing their own experiences and those of their ancestors.
It celebrates the diversity, grit, and ideals that continue to shape the fabric of our nation, through interviews with prominent Australians, historians and academics including Governor General Sam Mostyn, former Prime Minister John Howard, Olympic Champion and former Labor Senator Nova Peris, former Governor General of Australia Sir Peter Cosgrove, military historian Peter Brune, former NRL player Nathan Blacklock, renowned ballet dancer and author of Mao’s Last Dancer Li Cunxin, leading entrepreneur Anthony Pratt, Independent Federal MP Dai Le, and descendants of the First Fleet.
“It was hardly an auspicious beginning but Australia has developed from convict dumping ground to a nation that’s the envy of the earth," Mr Abbott said.
"The gravitational pull of the Australian way of life, the basic decency of the Australian people and the profoundly democratic institutions that we’ve pioneered here mean that to be an Australian is to have won the lottery of life. The better we know our national story, the more surely we’ll keep it that way”.
“Australia: A History is an important and timely account of the extraordinary moments that have shaped our nation into the vibrant, modern Australia it is today, uniquely told by one of its greatest advocates, Mr Abbott," said Sky News Australia Chief Executive Officer Paul Whittaker.
“It marks the first time our nation’s history has been conveyed from the perspective of a former Prime Minister, to inspire Australians to rediscover a history they should be proud of in a country that has made remarkable achievements against incredible odds.”
“While our history is complex, reflecting our Indigenous heritage, British foundation and immigrant character, it’s important that our nation’s struggles and imperfections, endeavours and triumphs continue to be shared to remind all Australians that it is this single unifying story that connects us all.”
The documentary was inspired by Australia: A History, written by Mr Abbott and published by HarperCollins. The book gives a detailed account of our nation and is the first history of Australia to be written by a former Prime Minister.
Australia: A History is proudly supported by The Institute of Public Affairs.
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I just vomited in my mouth a little bit I think
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History according to Tony Abbott.
Shouldn’t that be considered fiction and aired on an more apporirate channel?
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Same 
Ah yes, this will be fair and balanced ‘history’ for sure.
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