AFL finals football unfortunately won’t help Nine News Melbourne. Seven have an advantage the next few weeks.
Despite or because of the extensive news coverage out of the UK this week, 6pm news numbers edged downwards.
Seven News was down 13,000 with Melbourne the biggest contributor, down 15,000, offset by small increases in Brisbane and Adelaide. Seven took out Brisbane by 4,000, winning both half hours.
Nine News slipped 15,000 with the east coast markets all down from week 37.
Week 39 2022 - Preliminary
Ratings weeks won - 2022
Weeks won - 2022
Week 39 2021
For the first time this year Nine News was below 800,000 on every night, to record its lowest 5-city rating so far this year. In Sydney, Seven News won one night and came within 10,000 of Nine.
In Melbourne, Nine was up 6,000 to close the gap on Seven. In Brisbane Nine also improved to post a very narrow win; the bulletin now on 19 weeks won for the survey.
All bulletins were down in Adelaide and Perth, Seven by 10,000 and 8,000 respectively and Nine by 6,000 and 7,000. Nine Perth recorded its lowest rating of the year and Nine Adelaide its lowest within the survey period , its second lowest of the year.
Last full week (next week) before daylight savings starts in the two big markets.
you mean starts
Week 40 2022 - Preliminary
Ratings weeks won - 2022
Weeks won - 2022
Week 40 2021
Not the best week for Seven with the 5-city audience down by an average of 15,000 while Nine was up 9,000 after losing audience for the last two weeks. Seven was still, however, 70,000 in front.
In Sydney, Nine easily won every night, as Seven lost an average of 20,000 viewers while Nine slipped by 4,000.
By contrast, Seven won every night in Melbourne and was up 6,000 while Nine edged up by 1,000 across the week.
In Brisbane, Nine reached the 20-weeks won milestone for the year, so can’t be beaten. It did this easily winning every night as Seven recorded its lowest rated week of the year so far.
A clean sweep for Seven in Adelaide with only small changes week on week.
In Perth Seven also won every night and was up 10k while Nine Perth improved 5k from week 39.
Every bulletin rated lower than week 40 of 2021.
Has the gap widen even further between Seven and Nine in this market?
Last time I reported the average survey audience was week 35
Then it was 271,000 vs 258,000 for the survey M-F full hour/
After week 40 it is 270,000 vs 255,000
But realistically still not that far behind.
Not a great gap in Sydney either.
Even though Seven News can’t win the ratings period in Brisbane, it can still win the calendar year, but time is running out.
Week 41 2022 - Preliminary
Ratings weeks won - 2022
Weeks won - 2022
Week 41 2021
The first week of dayling savings was evident with DST markets all down with Brisbane and Perth without DST up.
Nine saw the biggest impact, down 24k in the 5-city market while Seven was down 8,000.
In Sydney, Nine recorded its lowest rated bulletin of the year. While Seven slipped below 200k for the first time Nine’s margin was one of the narrowest.
In Melbourne, Nine also recorded its lowest bulletin of the year with Seven, though down week-on-week, still the number one bulletin in the country.
In Brisbane, Nine’s win pushed it to another win for the ratings year having now won 21 of the 40 weeks of the survey. Nine is also ahead for the year when measured by average audiences but only by 4,000. Seven had got off to a great start with 198k at 6pm on Monday but then lost the rest of the nights and on Friday posted its lowest rated bulletin of the year.
Adelaide numbers, while lower, were only down by around 2k for each bulletin. Seven was notable for rating higher than in week 41 of 2021; the only bulletin to do so.
Perth saw Nine up 5k while Seven was steady for another easy win.
With Nine’s win in Brisbane for the year will we see a new promo mentioning “official OzTAM number one bulletin” again?
Week 41 average audience report
After Nine’s Brisbane win based on weeks won this is an update on average audiences where it is very close.
Week 42 2022 - Preliminary
Ratings weeks won - 2022
Weeks won - 2022
Week 42 2021
The second week of daylight savings featured big rain events in Sydney and Melbourne. That saw Seven up in both markets; by 7,000 in Sydney and 12,000 in Melbourne. While Nine was up 10,000 in Melbourne, Sydney lost audience, down 8,000, and just managed to win across the hour with Seven winning the 6.30 pm segment for only the third time this year.
The other markets were largely unchanged.
A big win for Seven News, with a rare win in all markets. For Nine, at just over 700,000, it was the lowest result so far this year by a long way – down 43k from last week.
In Sydney Seven won three nights. While Nine had the most viewers at 6pm, Seven had enough at 6.30 to win across the hour by just 1,000 for only the third time this year.
Despite the flooding , Melbourne news numbers were down – 30k down for Seven to its lowest weekly result of the year while Nine was down 10k to be more competitive than recent weeks.
Seven was ahead of Nine in Brisbane as well – 12k clear at 6pm which was enough for the win with Nine 6k ahead at 6.30pm.
In Adelaide, Seven was 20k ahead, one of its biggest margins of recent weeks as Nine posted its lowest result of the year.
In Perth, it was a similar story where Seven was up 6k from week 42 while Nine dropped by 12k to its lowest result (by far) for the year, the first time below 50,000.
Overall, not a good week for Nine.
Nine Nine only needs to win two more weeks to claim the ratings year in Brisbane.
Actually, Nine already won the 2022 ratings year overall and 6.30 parameters. They need to win the other three weeks at the 6pm half-hour, though.