AFL finals football unfortunately won’t help Nine News Melbourne. Seven have an advantage the next few weeks.
Despite or because of the extensive news coverage out of the UK this week, 6pm news numbers edged downwards.
Seven News was down 13,000 with Melbourne the biggest contributor, down 15,000, offset by small increases in Brisbane and Adelaide. Seven took out Brisbane by 4,000, winning both half hours.
Nine News slipped 15,000 with the east coast markets all down from week 37.
For the first time this year Nine News was below 800,000 on every night, to record its lowest 5-city rating so far this year. In Sydney, Seven News won one night and came within 10,000 of Nine.
In Melbourne, Nine was up 6,000 to close the gap on Seven. In Brisbane Nine also improved to post a very narrow win; the bulletin now on 19 weeks won for the survey.
All bulletins were down in Adelaide and Perth, Seven by 10,000 and 8,000 respectively and Nine by 6,000 and 7,000. Nine Perth recorded its lowest rating of the year and Nine Adelaide its lowest within the survey period , its second lowest of the year.
Last full week (next week) before daylight savings starts in the two big markets.
you mean starts
Not the best week for Seven with the 5-city audience down by an average of 15,000 while Nine was up 9,000 after losing audience for the last two weeks. Seven was still, however, 70,000 in front.
In Sydney, Nine easily won every night, as Seven lost an average of 20,000 viewers while Nine slipped by 4,000.
By contrast, Seven won every night in Melbourne and was up 6,000 while Nine edged up by 1,000 across the week.
In Brisbane, Nine reached the 20-weeks won milestone for the year, so can’t be beaten. It did this easily winning every night as Seven recorded its lowest rated week of the year so far.
A clean sweep for Seven in Adelaide with only small changes week on week.
In Perth Seven also won every night and was up 10k while Nine Perth improved 5k from week 39.
Every bulletin rated lower than week 40 of 2021.
Has the gap widen even further between Seven and Nine in this market?
Last time I reported the average survey audience was week 35
Then it was 271,000 vs 258,000 for the survey M-F full hour/
After week 40 it is 270,000 vs 255,000
But realistically still not that far behind.
Not a great gap in Sydney either.
Even though Seven News can’t win the ratings period in Brisbane, it can still win the calendar year, but time is running out.