I live in Belconnen, there’s nothing wrong with it! 
Yep, you’ve got it. Not that hard!
Sophie also pronounced Goulburn as “goo-l-bin” the other day.
Someone needs to get these presenters some suburb pronunciation lessons, or at least put them in the autocue how they are pronounced.
Dickson for life.
She could just put the words into a text reader on her computer or phone and most times it would give the correct pronunciation or at least get a lot closer.
“Goo-l-bin”?!
If I’m not mistaken, it’s pronounced “Gowl-bn”
That’s just not true.
While yes, affiliate markets as large as say Miami, DC or SF (5 million plus) right down to small mid sized cities (say in the 750,000 - 1 million range) do upwards of 5-6hours of local news a day…
Even tiny markets do live local news.
For example Cheyenne, Wyoming (TV market 130,000 ranked 196th) is smaller than just about any submarket in regional Australia: Cairns, Ballarat, Wagga etc.
Yet that market has 2 live local morning shows running 3 hours “Good Morning Wyoming” on Fox and “Wyoming News Now” simulcast on 2 affiliates. Thats 6 hours of live local news 5 days a week in a market where the largest city is smaller than Albury Wondonga. These guys even have 2 hosts, weather and often traffic.
I will never buy the argument there is not the economics to produce 30 mins of local news let alone news updates. Its not about economics - it’s about desire, willingness, initiative etc.
In Canada - markets even smaller have live local news.
But of course, the Australian media ecosystem is a bit different to how it is in the US.
*There’s approximately 300 million potential TV viewers in the US compared to maybe about 25 million here.
*The population of the United States is spread out reasonably evenly across the entire country, compared to Australia which is sparsely populated outside the major centres & surrounding regions - particularly on the East Coast.
I’m comparing like for like markets - not 300 million with 25 million.
Comparing markets with one transmitter and one ad market (say Adelaide and Salt Lake City, both around 1.3 million)
Or Sydney and Miami (both 5 million)
or even Cheyanne and Wagga (one transmitter, one ad market - both 150,000)
Wyoming is the least populated state in all of the US.
I think you’re next question should be if similar amounts of revenue are being generated and are costs like-for-like (e.g.: labour).
It’s good to see SCA taking some more feedback on board.
The weather at the end of today’s update was much more closely centred on the local region rather than showing the entire state of NSW.
Looks much better. I have a feeling SCA will buy 10 in Northern NSW soon enough, but it’s highly unlikely.
Why would they? They sold it to WIN just a few short years ago.
I think WIN will hang onto it until there’s a merger with Nine or Bruce carks it and his son wants to get out of Media.
Here is one of today’s updates:
If there’s anyone from SCA reading this and using the feedback to improve the updates, on behalf of everyone here, thank you 
Tuggers bruh
Generally speaking (I’ve lived in small and large markets in both USA and Australia) salaries are more or less the same. Key industries like finance and banking pay FAR more in the US, but entertainment and general “office” jobs pay around the same. Production costs from what I know are less in Australia - as in the US they really STAFF up news divisions and they have unions. They are staff heavy and production costs higher in the US as they spend more money by far.
Revenue I think would be higher in Australia. The TV market in the US is far more fragmented than Australia. Cable dominates, has higher penetration and there are more local Channels spreading ad revenue thinner in the US. Their FTA decline is about 5 years ahead of ours. For example the 6pm news in Sydney gets around 300k (market pop 5 million) which is the same as LA / NY (market pop 18 million +)
From what I know affiliate costs are much higher in Australia. But for that 50% stations get 100% of their programming. In the US networks supply 2-8 hours a day - and the individual station has to buy programming or fund the rest.
All in all, having worked for Seven in Sydney and also networks and affiliate groups in the US - and knowing both systems reasonably well, I’ve never been able to understand the massive discrepancy in the amount of local news a station in the US and AU pumps out.
My honest take is this: Local TV executives in the US WANT local news, the same way the station manager at 7 Perth or 9 Brisbane recognizes how important local news is to his station - in the US they recognize that at all size stations. In smaller markets viewers over consume local news even more.
Stations there have local news legacies like NBN or 7 Tasmania for 30 years. They invest, market, strategize, promote, and beleive in their product. And when they do that - its a success and brings revenue. The same as 7 Tasmania or 7 QLD. Strong local news = strong station,
In short - its the mindset, The Americans in large cities and small towns believe “if you build it they will come” - even in cities as small as Albury, Toowoomba,
That mindset does not exist in Australia,
My honest take is - it’s mindset - not economics.
Can you imagine a station like 7 Perth or 9 Adelaide not thinking their local news at 1130am, 4pm and 6pm is the key to their success - and not investing significant resources and talent into that? In short - that mindset exists at stations of all sizes in the US and Canada, Right down to 1 million sized markets (say regional VIC) or even smaller markets (200,000) The $ they have to work with is smaller - but gosh damn do they put that $ to work to make sure they win the ratings. They are all so competitive.
In Australia that mindset stops at Adelaide, maybe Gold Coast & Tasmania. In the US - it continues right down the chain to stations with audiences and ratings a fraction of any WIN sub station.
Many loal news services in the US are sustained with 5000 viewers at 5am and 10,000 viewers at 6p. You would be shocked if you saw the viewing numbers relative to the amount of money they spend oil the product
A market the size of say Canberra - 500,000 or so.
You might have the NBC primetime Lineup having 10,000 viewers all night - network reality drama and comedy.
But local news at 5pm and 6pm would rate 25,000
They’ve invested in it, left it there, they promo it and nutriré it. This the community turns to them.
When your local 6pm news rates 250% above your network primetime - you invest it it. But it gets those ratings as they’ve invested in it, market it and nurture it
Australian station groups have axed. Moved slots. Changed formats. Reduced and flipped around local news every 2 years for decades now. Instead of investing in it - they cut form it. Instead of promo -ING and nurturing it - they ignore it. Hence why it’s not viable. Often viewers in these markets (Canberra) choose the Sydney news - as the local has been murdered And treated like crap
Interestingly enough - the stations that have kept local news at 6, invested in and nurtured (gwn, nbn, 7 Queensland 7 Tasmania) see dominant ratings that often make it the number one show just like the US
Funny how that works….
Does SCA schedule any of these updates in Primetime? Or any at all in 5pm news, 6pm news, Project and post 730?
Or only daytime?
Can’t recall seeing any in primetime. The 10 News Sydney update in first Living Room ad break in Canberra tonight was covered up with local advertising (they played a second of the update intro before cutting to the ad).
You mean buy 10’s license from WIN?
It’s not out of the question. A 10 affiliate needs whatever it can get, which is why SCA offloaded it to WIN in 2016.
He means buy back the NRN licence. But that seems highly unlikely to me.
