Perhaps they want it to be generic so they can use it on any of their stations, regardless of network affiliation.
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I’ve mentioned before that regional viewers tend to appreciate multichannels. The newly introduced 10 Shake seems to be going comparatively well. Last night it had double the share of the metro version in total people and especially the key demos.
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Edit: Just realised that 10Shake is not broadcast in NNSW which makes the demo results look even better - but it’s just one day.
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True. We’d have to wait a week or two to see whether it’s people checking out a new channel, or people sticking around to watch it.
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Seems like SCA have fixed the problem with Ten sponsor billboards. Most of them are using a white 10-style one now that has a horrid “gold” logo now.
The NRN purchase made sense for WIN because it could now ‘sell’ across the entire eastern seaboard, making it a more valuable proposition for national advertisers (extra 1m+ audience reach).
Now this is no longer the case as WIN has reverted to Nine affiliation in other markets. I do wonder if SCA are considering buying this one back as at the moment, they are missing this audience in selling Ten to its advertisers. How much would they be willing to spend considering they got $55m out of WIN for it in 2017. An SCA purchase of NRN would also give WIN the freedom to increase its stake in Nine.
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The overlap between 2GB & 2UE and C91.3 might also be a problem?
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You’re right NRN is an appealing station
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to SCA because it means it can sell all or QLD, NNSW, SNSW, VIC (east coaat) to advertisers
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NNSW market is actually 2.3 million people (bigger than Perth market) and includes access to the 6th and 7th largest cities in Oz (Gold Coast and Newcastle)
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whoever owns it can be paid by news Corp to carry Sky News to that 2.3 million people and Gold Coast and Newcastle. That’s some nice revenue
I’d imagine both WIN and SCA value owning NRN
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The assumption is that WIN would be willing to sell NRN but it’s entirely possible that it’s not a burden for them and they see value in keeping it
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That could be the case, yeah. Now that they aren’t re-branding everything as WIN, they’re more flexible and can operate as whatever affiliate they like for minimal cost. SCA wasn’t as flexible back in 2016 with their Canberra playout too (although, it could have been a condition of their affiliation agreement with Nine to offload NNSW?)
In any case, SCA would want NNSW back under the 10 affiliation. It’s a big market and it seems a little unfair that both Nine and Nine’s biggest partner have shares in it.
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I’m trying to remember, weren’t we surprised at the $55m cost that WIN paid SCA for the license? I seem to recall quite a bit of discussion about the high price and that it wouldn’t be worth that value but now it seems like hot property!
Nine would be pretty happy with this arrangement and hoping it doesn’t get too much attention!
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$55 mil probably wasn’t unreasonable back then for such a valuable regional market that complimented their existing assets nicely but certainly would be worth significantly less today
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Southern Cross’ famed “Infomercial” program is popping back on their Ten schedule from this week, but swapping its start time every day between 2.30 and 3am. There’s an hour scheduled early Sunday morning, then 90 minutes early Monday morning.
I still remember when they ran it at 3pm weekdays in place of Judge Judy.
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The first full week regional TV ratings since the affiliation swap has been released by RegionalTAM.
In the week of 4-10 July, 10’s main channel scored single-figures in all of its aggregated markets, with Regional QLD the worst performing, where the main channel is just over 1% ahead of 10 Bold. 10 Peach performed best in Regional VIC, whilst 10 Shake performed best in Southern NSW/ACT & Regional QLD.
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Take the June 27-July 3 crossover week shares with a grain of salt. There’s a stack of the 100% total missing.
Probably due to the lockdowns.
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Shake’s ratings were better then I expected
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Promo
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Fairly generic looking promo though they must have made a few versions as there is a local version running in Canberra with local imagery and reference to Triple M omitted.
They must be struggling for actual advertisers as these are on very high rotation during some ad breaks.
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Wollongong version
Here for You advertising
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