This is a great article and really explains the strategy behind 7plus.
Monday 7 October AEDT
04:00 AM NFL Week 5: Ravens at Bengals
07:30 AM NFL Week 5: Packers at Rams
10:30 AM Armchair Experts: NFL Edition
And if you thought that “What About Free?” jingle is giving you a headache, just watch the video 
Spring Racing heats up on Seven and 7plus
Your Home of Thoroughbred Racing
The 2024 Spring Racing Carnival has come alive and the only place to see Australia’s most prestigious race days including The Everest, Caulfield Cup, Cox Plate and the Golden Eagle live and free is on Seven and 7plus Sport, Your Home of Horse Racing.
Over the next nine weeks of live and free Spring Racing Carnival coverage, Seven will bring viewers all the biggest and best moments on track, as well as the glitz and glamour of Australia’s favourite race days.
Australia’s pre-eminent sports broadcaster Bruce McAvaney will again lead racing’s #1 team, joined by 7Racing’s Emma Freedman, Jason Richardson, Katelyn McDonald, Daniel MacPherson, Lizzie Jelfs and Kate Waterhouse.
Throughout the spring, viewers will also be treated to guest appearances with three-time Group 1 winning jockey Kathy O’Hara as she shares her unrivalled insights live from the track.
Seven Network Head of Horse Racing, Andrew Hore-Lacy, said: “There’s no greater stage for thoroughbred racing than the Spring Carnival, and we’re thrilled to showcase the sport at its highest level live and free on Seven and 7plus Sport.
“The iconic races like the Caulfield Guineas, Caulfield Cup, and Cox Plate now share the spotlight with the thrilling energy and spectacle of The Everest, The Big Dance, and The Golden Eagle – making the Spring Carnival more exhilarating than ever.
“From the biggest moments on track, to the stories behind the scenes, paired with access to the best jockeys, trainers and experts of the sport, there’s no better place for racing fans this Spring than Seven and 7plus Sport,” he said.
Seven has long been the undisputed leader in racing broadcasting and continues that rich tradition in 2024.
So far this year, Seven’s racing coverage has reached 7.8 million Australians across broadcast and 7plus Sport, up 12% year-on-year.The Spring Racing calendar is the pinnacle of the 7Racing portfolio, which covers the very best Australian thoroughbred racing live and free every Saturday of the year as part of the most significant free-to-air broadcast deal in the history of the sport.
The long-term agreement to 2027 with Racing Victoria and Racing NSW, which includes key race days in conjunction with Racing Queensland and Racing SA, cements Seven as Australia’s home of racing, and means Australians enjoy 52 weeks of elite racing across the country.
In a bonus for racing fans, Racing WA and Seven recently signed a new multi-year partnership to showcase Western Australian thoroughbred racing, ensuring all thoroughbred race meetings in Western Australia are broadcast live and free on 7plus Sport.
This Saturday, Seven will bring viewers all the excitement of TAB Epsom Day and TAB Turnbull Stakes Day, with coverage starting from 12.00am AEST.
Seven’s thoroughbred racing coverage can be streamed live and free via 7plus Sport. Catch up on the best bits of Seven’s racing coverage here.
From Melbourne’s hallowed Caufield Cup Carnival and Cox Plate to the unmistakable glitter of Sydney’s Everest Carnival, the Golden Eagle, Five Diamonds and The Big Dance, Seven will bring viewers the biggest and best moments on track this spring, including:
- 5 October – Royal Randwick: TAB Epsom Day and Flemington: TAB Turnbull Stakes Day
- 12 October – Caulfield: Sportsbet Caulfield Guineas Day and Rosehill Gardens: Hill Stakes Day
- 19 October – Royal Randwick: TAB Everest Day and Caulfield: Sportsbet Caulfield Cup
- 26 October – Moonee Valley: Ladbrokes Cox Plate Day and Royal Randwick: Moet & Chandon Spring Champion Stakes Day
- 2 November – Rosehill Gardens: Golden Eagle Day
- 5 November – Royal Randwick: The Big Dance
- 9 November – Rosehill Gardens: Five Diamonds Ladies Day
- 16 November – Caulfield: Schweppes Caulfield Thousand and Newcastle: The Newcastle Herald Hunter Day
- 23 November – Cranbourne: Ladbrokes Cranbourne Cup Day; Kembla Grange: The Illawarra Mercury The Gong Day and Doomben: Tattersall’s Race Day
- 30 November – Caulfield: Caulfield Spring Finale, Rosehill: Festival Stakes and ATC Cup and Doomben: Country Finals Day
2024 Spring Racing Carnival
Every Saturday, live and free on Seven and 7plus Sport
Monday 14 October AEDT 7Mate
04:00 AM NFL Week 6: Buccaneers at Saints
07:30 AM NFL Week 6: Falcons at Panthers
10:30 AM Armchair Experts: NFL Edition
Racing Caulfield Guineas shown on main channel with split screen during Bathurst coverage (with audio from 7Two)
Racing on 7Two has 7+ watermark
I think anything sports that’s not on 7 has 7+. At least that’s what I’ve seen with AFLW on 7mate
Is this a recent change? Surely 7Sport would make more sense, even if they are trying to push 7+.
The return from break has the following watermark sequence.
Been like that since they launched the 7+ Sport campaign.
However, looks like 10 are now the only network with separate sport watermarks for individual multichannels.
10 Bold has been running with a standard 10 Sport watermark for the NBL.
That RV contract must be good - thought we’d left this kind of shit in the dark ages.
Well then RIP Commercial Multichannel Sport logos 
SBS still has separate watermarks for sport on Viceland and NITV.
Someone who was watching Seven’s coverage of Bathurst today tells me that for at least one of the races today, Seven missed the majority of it as they went to extended ad breaks. The crazy thing is that a lot of these races are only 20 minutes long and there would be plenty of time between on-track action to get the ads away.
For someone who bangs on about the importance of sport being free, Seven do a pretty good job of encouraging people to pay for it.
Monday 21 October AEDT on 7Mate
12:30 AM AEST NFL Week 7: Patriots v Jaguars in London
04:00 AM AEDT NFL Week 7: Texans at Packers
07:00 AM AEDT NFL Week 7: Raiders at Rams
10:00 AM AEDT Armchair Experts: NFL Edition
I saw this amimated watermark PRG during the Bathurst 1000 today which may explain the 7+ bugs on 7two and 7mate for Horse Racing and AFLW.
Seems like a concerted push for 7Plus
Yep - it’s been like that since they launched their 7+ Sports campaign during the 2nd AFL Preliminary Final (the last match they were blocked from showing on 7Plus).