Seven (Southern Cross)

The whole campaign, the Tas implementation or the Darwin implementation?

I fail to see the problem. Though the lighting on the local footage is slightly different.

They’ve put in more effort than Prime7 with local faces and endcards.

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The whole campaign. Horrible song, bad edits and so on.

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Nothing against the efforts put in, I just can’t stand the song.

That’s why I thought I’d ask. Agree. I do think the Tas inserts are good. Not so sure about the Darwin ones but it’s definitely a pretty good effort compared to the Prime7 one especially including the two separate Launceston and Hobart shots.

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Great effort by SCA, but why didn’t they use DAR?

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I’m betting that GTS/BKN idents probably won’t be that different to the Darwin idents with limited local faces.

The whole rebrand has been a total mess to be honest. The average viewer wouldn’t really care - I don’t suppose but from the announcement through to retaining the Southern Cross News brand, recent posting on the Southern Cross TV facebook page, the use of the Southern Cross Austereo logo on random bits and bobs. Aaaargh. Not good for those with OCD.

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I think out of all the markets, Central and Darwin viewers would notice it the least. Central was still being referred to as ā€˜7 Central’ in many satellite groups and sellers.

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Yes, I’d like to know how much of it had to change for whatever reason at the last minute. I have a feeling that if the 7News Tasmania and everything had all gone ahead it would have been relatively seamless across social media, on air and buildings etc… but I think the having to retain Southern Cross News threw quite the spanner in the works. I’m really confused with the Facebook… it’s all still Southern Cross and that’s what they’re still referred to everywhere so it’s all everywhere which is quite unusual for what they’ve been like for 20 years prior.

nah yeah I have to agree. it sounds really awkward with the ā€˜Love Seven’ from the BHAG team then ā€˜Darwin’ from whom I guess is the noodle update presenter there? it isn’t local at all and yeah coulda done better really.

Though I’m sure Tim Hatfield is fuming he left just before he could star in a :heart:7 GTS/BKN ident

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There is a job currently advertised on Seek for a Sales Representative - 7Tasmania in Launceston. Sounds like the rebrand is in full swing.

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Just a general ā€˜putting it out there’ request, with all the staggered and confused changes with SCA, is anyone able to / prepared upload complete caps of the new presentation (PRGs, sponsor billboards, promos, IDs, News, line-ups, etc)? :slightly_smiling_face: Am very curious.

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7 Central mic flag:

Sponsor logo:

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A Todd Mall markets ad received an upgrade:



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Probably the 5th or 6th time I’ve seen a Heart 7 MELB ident on Central. Looks like SCA only made them/had them made for the their capital city markets?

I wonder if Central North gets the BRIS version?

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Has anyone seen an ident/caption/mic flag etc for 7 GTS/BKN? I’m curious as to how it will look.

To compare, WIN Seven seem to be airing generic Heart 7 idents (most notably for Home and Away) alongside their existing pool of Gottaloveit idents, as opposed to capital city idents

And don’t you love it! :heart: :wink: